The CEO Mindset

Andrea Patrick
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May 4, 2022 • 23min

Leverage Your Personal Brand To Be Valuable To Your Audience

Happy May! If you want to be valuable to your community, this is the podcast for you! I’ve found it difficult to be valuable when I’m doing and saying EXACTLY what other people are doing and saying.  It’s freeing to beat to your own drum!  If you want to be valuable to your target audience and/or community you have to leverage something that is unlike anything else… YOU!!! This month on the podcast, I’m sharing ways to create loyalty among your community.  The tile of the series is “The May-B’s”.  I’m continuing this series over on my YouTube channel but the content is sharing tips to leverage your personal brand for effective social media strategies. Let’s kick off this month with ways to be valuable to your audience. With these tips, you’ll have them hanging on your every word. WATCH MY 5 STAGES OF ENTREPRENRUESHIP VIDEO LET’S GET SOCIAL: Facebook YouTube Instagram Pinterest LinkedIn LET'S GET TO WORK: Make your marketing efforts more Personal. I've got THREE very simple, very FREE options: JOIN MY FACEBOOK GROUP GRAB MY FREE GUIDE BOOK A DISCOVERY CALL If you're ready to GET TO WORK you could GRAB one of my books. They are full of information, tools, worksheets, challenges and more. Use these books to tap into your personal brand and then leverage it EVERYWHERE! My membership group, The B-U Boss Squad, is perfect for accountability and support! My C.E.O. MINDSET Challenge and Authentic Marketing Blueprint MINI COURSE are tools many use as a catalyst to create effective marketing strategies. PIN THIS EPISODE The post Leverage Your Personal Brand To Be Valuable To Your Audience appeared first on .
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Apr 27, 2022 • 22min

Where To Look For Signs of Growth In Your Business

Signs of growth may appear faster if you’re paying for traffic. There could also be signs of growth with organic traffic.  In this episode of The CEO Mindset Podcast I am sharing 3 areas I believe you should look for signs of growth that you may not have considered.  At least two of them may require a mindset shift. I know mindset shifting can be difficult for some so I want to offer a FREE brand tune up.  Book a DISCOVERY CALL with me TODAY!  We’ll identify areas in your business that show signs of growth.  If there area areas that NEED growth, we’ll find those too!  I also recommend becoming a member of my BU BOSS SQUAD so you can join our BOSS TALK LIVES (coming soon & exclusive to the squad).  The fastest way to a mindset shift is to be around others who’ve been there and done that…lol!! MY SIGNATURE PROGRAM IS LAUNCHING SOON…. I want to share it with you.  I'm currently offering the opportunity for you to make reservations to join my very first webinar!  By doing so, you'll get some perks that won't be shared ANYWHERE else.  It's as simple as making reservations and attending the webinar. MAKE YOUR RESERVATION Let's Get Social: Facebook YouTube Instagram Pinterest LinkedIn LET'S GET TO WORK: Make your marketing efforts more Personal. I've got THREE very simple, very FREE options: JOIN MY FACEBOOK GROUP GRAB MY FREE GUIDE BOOK A DISCOVERY CALL If you're ready to GET TO WORK you could GRAB one of my books. They are full of information, tools, worksheets, challenges and more. Use these books to tap into your personal brand and then leverage it EVERYWHERE! My membership group, The B-U Boss Squad, is perfect for accountability and support! My C.E.O. MINDSET Challenge and Authentic Marketing Blueprint MINI COURSE are tools many use as a catalyst to create effective marketing strategies. The post Where To Look For Signs of Growth In Your Business appeared first on .
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Apr 20, 2022 • 26min

3 Ways To Increase Brand Awareness for Free

The 3 ways I’m sharing in this podcast to help you increase your brand awareness MIGHT surprise you. Have you noticed the “PAY TO PLAY” mentality has increased?  It’s getting harder and harder to gain brand awareness WITHOUT a hefty budget.  I’m still struggling with investing money into ads.  I know it’s advantageous in some aspects of my business, but I believe in doing ORGANIC options for as long as possible before I take that route. In this episode of The C.E.O. Mindset Podcast, I’m sharing 3 ways to increase your brand awareness for FREE.  Remember, sometimes you have to change your mindset or do something different to get a different result, if you want to gain traction in your business. SPEAKING OF DOING SOMETHING DIFFERENT TO GET A DIFFERENT RESULT….. I want to share my new signature program with you.  I’m currently offering the opportunity for you to make reservations to join my very first webinar!  By doing so, you’ll get some perks that won’t be shared ANYWHERE else.  It’s as simple as making reservations and attending the webinar. MAKE YOUR RESERVATION Let's Get Social: Facebook YouTube Instagram Pinterest LinkedIn LET'S GET TO WORK: Make your marketing efforts more Personal. I've got THREE very simple, very FREE options: JOIN MY FACEBOOK GROUP GRAB MY FREE GUIDE BOOK A DISCOVERY CALL If you're ready to GET TO WORK you could GRAB one of my books. They are full of information, tools, worksheets, challenges and more. Use these books to tap into your personal brand and then leverage it EVERYWHERE! My membership group, The B-U Boss Squad, is perfect for accountability and support! My C.E.O. MINDSET Challenge and Authentic Marketing Blueprint MINI COURSE are tools many use as a catalyst to create effective marketing strategies. The post 3 Ways To Increase Brand Awareness for Free appeared first on .
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Apr 13, 2022 • 27min

3 Tips to Transform Your Business This Spring

Are you looking for tips to transform your business this Spring?  The state of the global market is changing.  Companies need to be flexible with the solutions they adapt to their next up level. These 3 tips to transform your business this Spring may not be the norm, but they are definitely important aspects of the process to consider. Obviously there are more traditional methods to radically transform your business.  I believe in them too, but it’s most important to lay a solid.. buildable foundation.  These 3 tips to transform your business are a great start. LINKS MENTIONED IN THIS EPIDSODE: Uniform video link: https://youtu.be/r_NpUUlOG8ETo make or not to make up video link: https://youtu.be/EsNm1oe-Yhc Let's Get Social: Facebook YouTube Instagram Pinterest LinkedIn LET'S GET TO WORK: Make your marketing efforts more Personal. I've got THREE very simple, very FREE options: JOIN MY FACEBOOK GROUP GRAB MY FREE GUIDE BOOK A DISCOVERY CALL If you're ready to GET TO WORK you could GRAB one of my books. They are full of information, tools, worksheets, challenges and more. Use these books to tap into your personal brand and then leverage it EVERYWHERE! My membership group, The B-U Boss Squad, is perfect for accountability and support! My C.E.O. MINDSET Challenge and Authentic Marketing Blueprint MINI COURSE are tools many use as a catalyst to create effective marketing strategies. The post 3 Tips to Transform Your Business This Spring appeared first on .
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Apr 6, 2022 • 36min

A Strategic Refresh | A Fresh Look Through A Different Lens

Is it time for a strategic refresh or a new approach to growing your business? This is the perfect time of year to look at your business with fresh eyes.  In this April series I’m taking a closer look at ways to refresh, rejuvenate, and/or rediscover your business. It stands to reason that your business would need to revisit various areas to maintain consistent growth.  The obvious areas are financial, operations, and marketing systems but there are less obvious areas to consider.  I’m going to be looking at some of them in this month’s podcast series.  Today, I’m starting with A STRATEGIC REFRESH!  Listen, then tell me what areas of your business need to be refreshed. Let's Get Social: Facebook YouTube Instagram Pinterest LinkedIn LET'S GET TO WORK: Make your marketing efforts more Personal. I've got THREE very simple, very FREE options: JOIN MY FACEBOOK GROUP GRAB MY FREE GUIDE BOOK A DISCOVERY CALL If you're ready to GET TO WORK you could GRAB one of my books. They are full of information, tools, worksheets, challenges and more. Use these books to tap into your personal brand and then leverage it EVERYWHERE! My membership group, The B-U Boss Squad, is perfect for accountability and support! My C.E.O. MINDSET Challenge and Authentic Marketing Blueprint MINI COURSE are tools many use as a catalyst to create effective marketing strategies.   The post A Strategic Refresh | A Fresh Look Through A Different Lens appeared first on .
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Mar 30, 2022 • 15min

Level Up with Intention

Billons of people are on social media looking for ways to level up but are they doing it with intention? I’ve been there! When I started my business, it didn’t take long to figure out I had bitten off more than I could chew.  I wasn’t equipped to make the best decisions and I didn’t have the wherewithal to pay for courses, coaches, or applications.  It didn’t take me long to realize I wouldn’t be able to level up until I tapped into my value and used it to attract, engage, and convert the right people. A lot of people want to level up, but a common mistake people make when they’re reaching for the stars is they don't plan the jump. If you want to level up with intention, listen to this week’s episode to hear the 4 areas of your business you shouldn’t leave to chance. Let's Get Social: Facebook YouTube Instagram Pinterest LinkedIn LET'S GET TO WORK: Make your marketing efforts more Personal. I've got THREE very simple, very FREE options: JOIN MY FACEBOOK GROUP GRAB MY FREE GUIDE BOOK A DISCOVERY CALL If you're ready to GET TO WORK you could GRAB one of my books. They are full of information, tools, worksheets, challenges and more. Use these books to tap into your personal brand and then leverage it EVERYWHERE! My membership group, The B-U Boss Squad, is perfect for accountability and support! My C.E.O. MINDSET Challenge and Authentic Marketing Blueprint MINI COURSE are tools many use as a catalyst to create effective marketing strategies.   The post Level Up with Intention appeared first on .
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Mar 23, 2022 • 26min

Develop A Personal Brand & Avoid “The Opposite Outcome”

Without your personal brand you could have an opposite outcome from what you want. Your personal framework will show you what makes you zen. It helps you be more productive. It helps you set THE RIGHT goals, onboard correctly, and pick the right people to connect with. A major component to reaching THE RIGHT audience and communicating effectively with them is constructing a personal framework. If you’d like to achieve the same results as Bridgett did, the object of the mock case study, listening to this podcast episode should help you avoid the opposite outcome. Let's Get Social: Facebook YouTube Instagram Pinterest LinkedIn LET'S GET TO WORK: Make your marketing efforts more Personal. I've got THREE very simple, very FREE options: JOIN MY FACEBOOK GROUP GRAB MY FREE GUIDE BOOK A DISCOVERY CALL If you're ready to GET TO WORK you could GRAB one of my books. They are full of information, tools, worksheets, challenges and more. Use these books to tap into your personal brand and then leverage it EVERYWHERE! My membership group, The B-U Boss Squad, is perfect for accountability and support! My C.E.O. MINDSET Challenge and Authentic Marketing Blueprint MINI COURSE are tools many use as a catalyst to create effective marketing strategies. The post Develop A Personal Brand & Avoid “The Opposite Outcome” appeared first on .
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Mar 16, 2022 • 24min

How To Leverage Your Personal Brand To Make Better Decisions

If you want to make better decisions in your business this is the podcast series for you. At first glance entrepreneurship looks easy and it’s not uncommon for  people to think they can just hang out their sign and sales will soar… The truth is, entrepreneurship isn't hard.. Just like losing weight isn't hard. We understand losing weight is simply burning more calories than you take in. The IDEA of marketing is simple, as well.  Webster defines it as the process or technique of promoting, selling, and distributing a product or service .  HOW to do it isn't the issue the amount of effort you apply (to the how) IS   It’s not as simple as knowing how to do something.  We have to understand things like: WHY we’re doing what we’re doing WHO we’re doing it for WHAT we’re willing to do to achieve our goals WHEN will we adjust, pivot, scale In this episode, I’m continuing the “case-study” we started a couple of weeks ago.  Bridgett, the subject of the study, has some important decisions to make.  Listen along to see how she leverages her personal brand to make better decisions. Use my Content Strategy Development Template To create amazing marketing strategies and make attracting, engaging, and converting THE RIGHT people a lot easier.   ***CHECK OUT JENNA KUTCHER’S PODCAST TOO*** Let's Get Social: Facebook YouTube Instagram Pinterest LinkedIn LET'S GET TO WORK: Make your marketing efforts more Personal. I've got THREE very simple, very FREE options: JOIN MY FACEBOOK GROUP GRAB MY FREE GUIDE BOOK A DISCOVERY CALL If you're ready to GET TO WORK you could GRAB one of my books. They are full of information, tools, worksheets, challenges and more. Use these books to tap into your personal brand and then leverage it EVERYWHERE! My membership group, The B-U Boss Squad, is perfect for accountability and support! My C.E.O. MINDSET Challenge and Authentic Marketing Blueprint MINI COURSE are tools many use as a catalyst to create effective marketing strategies. The post How To Leverage Your Personal Brand To Make Better Decisions appeared first on .
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Mar 9, 2022 • 14min

The Law Of Achieving Your Goals

I bet you’ve never heard of the LAW OF ACHIEVING YOUR GOALS.  It’s a theory of mine, born from my tips and techniques for creating and leveraging a personal brand. A Psychology Today article I found stated, As much as most people like to think of themselves as unique individuals, in reality, humans are social beings and for the sake of group cohesion, people are evolutionarily driven to fit in. That usually means copying the actions of others, looking to the group when deciding how to think or behave, or doing what is “expected” based on widely accepted (if often unspoken) social norms. As a semi-successful (hee hee!) entrepreneur, I've found imitating others to be the WRONG move.  I personally believe in INTERPRETING.  Believe me I understand the desire to have what others have but, I think it's the way you get it that makes the difference in your longevity.  The LAW OF ACHIEVING YOUR GOALS takes this into account.     The more people and brands I work with, the more I notice the propensity to IMITATE what others are doing.  I STRONGLY disagree with this tactic because we are as unique as a snowflake.  ALL strategies AREN’T created as equals.  What works for one doesn’t work for all. INTERPRETING the action however, based on your personal framework, customizes the strategy and makes it work. Apply The LAW OF ACHIEVING YOUR GOALS  in a plethora of ways: Lifestyle Entrepreneur Journey Relationship building and More… We’ve already started following Bridgett and her entrepreneurial journey.  Listen to see how she is applying The law of achieving your goals to her situation.  After listening, tell me what you think by way of a COMMENT or a REVIEW on your podcast platform! Let's Get Social: Facebook YouTube Instagram Pinterest LinkedIn LET'S GET TO WORK: Make your marketing efforts more Personal. I've got THREE very simple, very FREE options: JOIN MY FACEBOOK GROUP GRAB MY FREE GUIDE BOOK A DISCOVERY CALL If you're ready to GET TO WORK you could GRAB one of my books. They are full of information, tools, worksheets, challenges and more. Use these books to tap into your personal brand and then leverage it EVERYWHERE! My membership group, The B-U Boss Squad, is perfect for accountability and support! My C.E.O. MINDSET Challenge and Authentic Marketing Blueprint MINI COURSE are tools many use as a catalyst to create effective marketing strategies. PIN THIS EPISODE The post The Law Of Achieving Your Goals appeared first on .
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Mar 2, 2022 • 9min

Make Money Moves In Your Business | The Facts

Make money moves in your business, monetize your hobby, or just plain LEVEL UP! Listen to this month’s podcast series. I’m taking you into the life of Bridgett.  She started blogging as a hobby but eventually she wanted to MAKE MONEY.  In this month’s series I’m taking a look at the process she took to go from fun to FUNDS.  Listen the entire month of March to see how she does it and maybe you’ll learn some helpful tips to do something similar for yourself. Have you hit a brick wall or have you come to a fork in the road of your business? What do you do if your next move is going to determine your success or failure? How will you determine what to do next? What logic will you use to make the best decision? Let’s see how Bridgett answers these questions and begins to make money moves in her business. LET'S GET SOCIAL: Facebook YouTube Instagram Pinterest LinkedIn LET'S GET TO WORK: To get started with a more personalized approach to your marketing efforts I've got THREE very simple, very FREE options: JOIN MY FACEBOOK GROUP GRAB MY FREE GUIDE BOOK A DISCOVERY CALL If you're ready to GET TO WORK  GRAB one of my books. They’re full of information, tools, worksheets, challenges and more. Are you a self-starter? Go ahead and get things done on your own. The activities in my books are a great way to tap into, and leverage your personal brand! You could also join my community, The B-U Boss Squad.  It’s perfect for accountability and support! My C.E.O. MINDSET Challenge and Authentic Marketing Blueprint MINI COURSE are tools many use as a catalyst to create effective marketing strategies. The post Make Money Moves In Your Business | The Facts appeared first on .

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