

The CEO Mindset
Andrea Patrick
Put the "B-U" in your BUSINESS with clarity, consistency, and authenticity. Learn how to leverage your personal brand with tips and techniques that educate, encourage, and empower you to be authentic with your marketing and leadership strategies. Use what you learn to attract, engage, convert and lead THE RIGHT audience.
Episodes
Mentioned books

Feb 23, 2022 • 10min
The PAYOFF | Leverage Your Personal Brand for Success
Do you want to grow your business? Do you feel a need for personal growth? You need to leverage your personal brand. Believe it or not, it’s easier to stay motivated, inspired, and relevant with a good strategy. When you have a process for staying motivated, inspired and relevant, you’ll see an amazing PAYOFF.
A payoff is a rewarding and definitive conclusion to something. Who doesn’t want THAT! I think an amazing business, having fantastic customers, and having the life you love is the perfect PAYOFF. Do you want to know why I thought Janes story was so important to share? I wanted to highlight the value of an epiphany moment. When you acknowledge it, you can use it. Your epiphany moment is a catalyst for your journey, and what you learn during your journey is what you use to leverage your personal brand for success.
I’ve used Janes story to help me explain. Listen to this week’s episode to hear about Janes journey and see if you can identify ways to leverage your personal brand for success.
FALL BACK IN LOVE WITH YOUR BUSINESS VIDEO SERIES
LET’S GET SOCIAL:
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To get started with a more personalized approach to your marketing efforts I've got THREE very simple, very FREE options:
JOIN MY FACEBOOK GROUP
GRAB MY FREE GUIDE
BOOK A DISCOVERY CALL
If you're ready to GET TO WORK you could GRAB one of my books. They are full of information, tools, worksheets, challenges and more. If you're a self starter and can get thing done on your own, it's a great way to tap into your personal brand then leverage it EVERYWHERE! My membership group, The B-U Boss Squad, is perfect for accountability and support!
My C.E.O. MINDSET Challenge and Authentic Marketing Blueprint MINI COURSE are tools many use as a catalyst to create effective marketing strategies.
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Feb 16, 2022 • 21min
The Journey | Defining Your Brand Strategy
After Jane’s epiphany moment, she started her journey towards defining her brand strategy. She DIDN’T run head first into solving problems and being a boss. She took a beat. Before she could solve problems for others, she first had to solve them for herself.
There are some pretty important questions to answer prior to defining your brand strategy. Series thought should be given to your motivation, mindset and milestones. The biggest questions being WHAT they are and HOW you’ll use them along your journey, post epiphany.
Listen to this episode and learn about Janes journey and how she answered these questions for herself. Who knows… We seldom get an inside glimpse into the minds of an industry leader. Don’t forget, you can use what you hear to hear to create your own journey that leads to YOUR defined brand strategy.
Watch the SERIES Playlist:
“Falling Back In Love w/ Your Business”
Let's Get Social:
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LET'S GET TO WORK:
Get started with a more personalized approach to your marketing efforts. I've got THREE very simple, very FREE options:
JOIN MY FACEBOOK GROUP
GRAB MY FREE GUIDE
BOOK A DISCOVERY CALL
If you're ready to GET TO WORK you could GRAB one of my books. They are full of information, tools, worksheets, challenges and more. If you're a self starter and can get thing done on your own, it's a great way to tap into your personal brand then leverage it EVERYWHERE! My membership group, The B-U Boss Squad, is perfect for accountability and support!
My C.E.O. MINDSET Challenge and Authentic Marketing Blueprint MINI COURSE are tools many use as a catalyst to create effective marketing strategies.
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Feb 9, 2022 • 9min
The EPIPHANY MOMENT | The Foundation Of Your WHY
AH HA!!! You’ve discovered the epiphany moment is the foundation of your WHY.
TODAY we’re going to look into that by pulling back the layers of THE EPIPHANY moment. The significance of an epiphany moment to someone seeking movement in their life, whether it’s personal, professional, or otherwise, definitely something worth exploring.
It’s common to look forward and focus on the goal. Even I’ve talked the importance of starting with the end in mind but that’s AFTER you’ve established your WHY. An epiphany moment happens for a plethora of reasons but when it comes to your life and business, having one could be the foundation of all things good in your life.
The moment in which you suddenly see or understand something in a new or very clear way, is the moment you START your authentic journey (no matter what that journey is).
Let's Get Social:
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YouTube
Instagram
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LinkedIn
LET'S GET TO WORK:
To get started with a more personalized approach to your marketing efforts I've got THREE very simple, very FREE options:
JOIN MY FACEBOOK GROUP
GRAB MY FREE GUIDE
BOOK A DISCOVERY CALL
If you're ready to GET TO WORK you could GRAB one of my books. They are full of information, tools, worksheets, challenges and more. If you're a self starter and can get thing done on your own, it's a great way to tap into your personal brand then leverage it EVERYWHERE! My membership group, The B-U Boss Squad, is perfect for accountability and support!
My C.E.O. MINDSET Challenge and Authentic Marketing Blueprint MINI COURSE are tools many use as a catalyst to create effective marketing strategies.
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Feb 2, 2022 • 12min
The CEO Mindset Podcast: THE END GAME
Welcome to SEASON 3 of The CEO Mindset Podcast!!!
This season is different from the others and I really think you’ll enjoy it. In addition to my tips and strategies, I’ll be offering a more entertaining take on how I present the material.
Listen and let me know what you think. Be sure to leave a comment below! In order for The CEO Mindset Podcast to flourish, I need to know you’re listening and the best way to do that is for me to have tons of comments to read…
Thanks for listening! Be sure to subscribe & share!
Let's Get Social:
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YouTube
Instagram
Pinterest
LinkedIn
LET'S GET TO WORK:
To get started with a more personalized approach to your marketing efforts I've got THREE very simple, very FREE options:
JOIN MY FACEBOOK GROUP
GRAB MY FREE GUIDE
BOOK A DISCOVERY CALL
If you're ready to GET TO WORK you could GRAB one of my books. They’re full of information, tools, worksheets, challenges and more. If you're a self starter and can get thing done on your own, it's a great way to tap into your personal brand and leverage it EVERYWHERE!
My membership group, The B-U Boss Squad, is perfect to stay in the know, for accountability and support!
My C.E.O. MINDSET Challenge and Authentic Marketing Blueprint MINI COURSE are other tools people use as a catalyst to effect change in their life and business.
The post The CEO Mindset Podcast: THE END GAME appeared first on .

Dec 15, 2021 • 35min
14 Lessons I Learned In 2021 Part 2
The conclusion of the 14 lessons I learned In 2021 is here. The year 2021 is almost a wrap and it has been a fascinating ride guys! I can’t believe how many lessons I learned this year. The 14 I’m sharing in these last two posts were only the tip of the iceberg.
The lessons I learned are like planted seeds. Some, I’ll harvest next year and some will be harvested later but the end result is growth. When you listen to this episode, plant some of my seeds in your own entrepreneurial garden. There is no reason the lessons I learned wouldn’t yield fruit for you too.
Now that I’ve shared the lessons I learned in 2021, it’s your turn. Share some of your lessons with me. Use the comments section below to leave your lessons AND a review of this seasons content…
Thank you for listening, sharing, and commenting… I can’t wait to bring you even more helpful tips in our 2022 season.
LISTEN TO PART ONE:
LET’S GET SOCIAL
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LET'S GET TO WORK:
To get started with a more personalized approach to your marketing efforts I've got THREE very simple, very FREE options:
JOIN MY FACEBOOK GROUP
GRAB MY FREE GUIDE
BOOK A DISCOVERY CALL
JOIN THE BU BOSS SQUAD
If you're ready to GET TO WORK you could GRAB one of my books. They are full of information, tools, worksheets, challenges and more. If you're a self starter and can get thing done on your own, it's a great way to tap into your personal brand then leverage it EVERYWHERE!
My C.E.O. MINDSET Challenge and Authentic Marketing Blueprint MINI COURSE are tools many use as a catalyst to create effective marketing strategies.
PIN THIS EPISODE
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Dec 8, 2021 • 36min
14 Things I’ve Learned In 2021 Pt.1
14 Things I’ve Learned In 2021 Pt.1andrea patrickshare
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Of course I’ve learned more, but for now I’m sharing 14 things I’ve learned in 2021. Actually, I’m only sharing 7 things in this episode so you’ll just have to wait until next week (the final episode of the season) to get ALL 14.
Where would we be without the lessons we’ve learned? As my pastor put it, we’d be in a state of CHAOS!
Listen as I share 7 of the profound things I learned in 2021.
Let's Get Social:
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YouTube
Instagram
Pinterest
LinkedIn
LET'S GET TO WORK:
To get started with a more personalized approach to your marketing efforts I've got THREE very simple, very FREE options:
JOIN MY FACEBOOK GROUP
GRAB MY FREE GUIDE
BOOK A DISCOVERY CALL
If you're ready to GET TO WORK you could GRAB one of my books. They are full of information, tools, worksheets, challenges and more. If you're a self starter and can get thing done on your own, it's a great way to tap into your personal brand then leverage it EVERYWHERE! My email community, The B-U Boss Squad, is perfect for accountability and support!
My C.E.O. MINDSET Challenge and Authentic Marketing Blueprint MINI COURSE are tools many use as a catalyst to create effective marketing strategies.
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Dec 1, 2021 • 26min
10 Costly Mistakes Made During Holiday Campaigns
I’ve counted at least 10 costly mistakes made during holiday campaigns and I’m addressing them in this episode. The truth is, I’ve made a couple of them myself.
Don’t get caught slipping this holiday season because you didn’t listen. There’s still time to counter act any missteps, so listen and make sure your holiday campaigns are giving what they should be giving.
Make sure you avoid these 10 costly mistakes others are making during the holiday season.
LET’S PLAY REINDEER GAMES:
LET’S GET SOCIAL:
Facebook
YouTube
Instagram
Pinterest
LinkedIn
LET'S GET TO WORK:
To get started with a more personalized approach to your marketing efforts I've got THREE very simple, very FREE options:
JOIN MY FACEBOOK GROUP
GRAB MY FREE GUIDE
BOOK A DISCOVERY CALL
If you're ready to GET TO WORK you could GRAB one of my books. They are full of information, tools, worksheets, challenges and more. If you're a self starter and can get thing done on your own, it's a great way to tap into your personal brand then leverage it EVERYWHERE! My membership group, The B-U Boss Squad, is perfect for accountability and support!
My C.E.O. MINDSET Challenge and Authentic Marketing Blueprint MINI COURSE are tools many use as a catalyst to create effective marketing strategies.
PIN THIS EPISODE!
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Nov 17, 2021 • 22min
3 Reasons I Take A Holiday Hiatus In December
These 3 reasons I take a holiday hiatus in December have helped me so much.
The older I get the faster the years go by. I swear, I wake up on Monday but it seems like a just as soon as that happens I’m celebrating the arrival of the weekend again. Anybody else feel like that? Well, a couple of years ago I made the decision to embrace the holidays and release the need to “perform” – said with air quotes. I shut down ALL creation and went into repurpose, review mode.
There is so much to do during the year that I don’t have time to enjoy ALL the wins or understand why there were losses. These 3 reasons for a holiday hiatus have been a saving grace for me and my ability to be better and do better in the new year.
Listen and learn:
My favorite habits
The tools I use to make this time productive
AND Some of my favorite calendar MUST HAVES
LET’S GET SOCIAL:
Facebook
YouTube
Instagram
Pinterest
LinkedIn
LET'S GET TO WORK:
To get started with a more personalized approach to your marketing efforts I've got THREE very simple, very FREE options:
JOIN MY FACEBOOK GROUP
GRAB MY FREE GUIDE
BOOK A DISCOVERY CALL
If you're ready to GET TO WORK you could GRAB one of my books. They are full of information, tools, worksheets, challenges and more. If you're a self starter and can get thing done on your own, it's a great way to tap into your personal brand then leverage it EVERYWHERE! My email community, The B-U Boss Squad, is perfect for accountability and support!
Learn About The 12 Days of Reindeer Games
RESOURCE:
Asana – Project management tool I use
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Nov 10, 2021 • 15min
How to Plan for Productivity & Profit
This podcast is about how to plan for productivity and profit during the holiday’s. It’s a season of thanksgiving so I’m having a little fun with an acronym. I use the word G-R-A-T-E-F-U-L to share tips on how to plan for productivity and profit this year. I think the first step is to identify your objective for the plan. Not every plan for productivity and profit START with selling. Sometimes it’s about priming the pump. Sometimes it’s about building a community, and sometimes…yes, it IS about making the sale.
This giveaway is not sponsored, administered, or associated with YouTube. By entering, entrants confirm they are 18+ years of age, release YouTube of responsibility, and agree to YouTube’s terms of service.
No purchase necessary.
Let's Get Social:
Facebook
YouTube
Instagram
Pinterest
LinkedIn
LET'S GET TO WORK:
To get started with a more personalized approach to your marketing efforts I've got THREE very simple, very FREE options:
JOIN MY FACEBOOK GROUP
GRAB MY FREE GUIDE
BOOK A DISCOVERY CALL
If you're ready to GET TO WORK you could GRAB one of my books. They are full of information, tools, worksheets, challenges and more. If you're a self starter and can get thing done on your own, my book is a great way to tap into your personal brand then leverage it EVERYWHERE! My community, The B-U Boss Squad, is perfect for accountability and support!
My C.E.O. MINDSET Challenge and Authentic Marketing Blueprint MINI COURSE are tools many use as a catalyst to create effective marketing strategies.
PIN THIS EPISODE
The post How to Plan for Productivity & Profit appeared first on .

Nov 3, 2021 • 24min
Hire The Right People | 5 Tips To Get It Right The First Time
Do you want to know how to hire the right people and get it right the first time? I’m sharing 5 tips in this podcast episode. Seriously, hiring is a scary thing. If you’re like me, you feel like you barely can manage yourself, let alone wrangling someone else’s personality. This year I realized I needed some help and in order for my business to grow, I need more hands on deck.
Do you feel like that? Do you feel like you need a second brain to help you navigate the treacherous waters of entrepreneurship? When you get to a point where you feel like there’s a catch 22 of needing to make more money to finally be able to hire and needing to hire to make more money, its time to hire a team.
Click the play button to hear:
How I used my personal framework to find AMAZING people for my team
About the twist I put on the interview process that REALLY made the difference in my decision
How I used a corporate trick to help me pick the best candidate for the job
The end of the year is approaching quickly. If you already feel like you’re a donkey on the edge, now may be the perfect time to get these tips to hire the right people. Use my 5 tips to make sure their the RIGHT PEOPLE.
LET’S GET SOCIAL:
Facebook
YouTube
Instagram
Pinterest
LinkedIn
LET'S GET TO WORK:
To get started with a more personalized approach to your marketing efforts I've got THREE very simple, very FREE options:
JOIN MY FACEBOOK GROUP
GRAB MY FREE GUIDE
BOOK A DISCOVERY CALL
If you're ready to GET TO WORK you could GRAB one of my books. They are full of information, tools, worksheets, challenges and more. If you're a self starter and can get thing done on your own, it's a great way to tap into your personal brand then leverage it EVERYWHERE!
My C.E.O. MINDSET Challenge and Authentic Marketing Blueprint MINI COURSE are tools many use as a catalyst to create effective marketing strategies.
PIN THIS EPISODE
The post Hire The Right People | 5 Tips To Get It Right The First Time appeared first on .


