The Ultimate Entrepreneur

Today’s episode is a stimulating discussion with Rich Kagen, the most knowledgeable expert I know in direct-response radio. He’s been in the industry for 30 years and is a true direct-response pioneer. In this talk, Rich will reveal how to own your market segment. He’ll share how he proved himself to his clients and eliminated their initial risk so they would invest in his offering long-term. He knew he had the solution that would help his clients, so he persisted - and his multi-million dollar clients who built their brands on radio are glad he did. This interview is about harnessing opportunities and buying media in untraditional ways that dramatically move the needle. You’ll also discover how to integrate your unique selling proposition into advertisements and the power and psychology of a CEO/founder commercial - even if you don’t have a radio voice. Tune in and enjoy. 01:30 - 05:00 - Introducing Rich, his work, and his journey. 05:00 - 12:00 - Rich’s favorite case studies and success stories. 12:00 - 17:30 - Media purchasing strategies and why most people buy media the wrong way. 17:30 - 25:00 - The benefit of a CEO/founder commercial and using unique selling propositions. 25:00 - 31:00 - Operating for the long-term and zeroing in on the right audience. 31:00 - 34:00 - The efficacy of using B celebrities for advertising.

Today’s episode is an exciting interview with Chris Attwood, the co-author of The Passion Test, co-founder of Enlightened Alliances and consultant for The Passion Test. Over a million people worldwide have taken The Passion Test to connect with their life’s purpose, and they have grown to over 3,000 facilitators across 65 countries. In this talk, Chris shares why it’s critical to make passion-based decisions in order to be sustainable in business. He shares a fundamental secret and tells real-life stories of entrepreneurs and couples who transformed - and even saved - their lives by aligning with their passion.This interview is about harnessing the power, possibility and potential of your passion so you can succeed in business while experiencing a deep sense of fulfillment. You’ll also learn how to unearth your team’s passions so they can become more engaged with their own work. Tune in and enjoy. 01:30 - 06:30 - The Passion Test and how passion impacts performance. 06:30 - 13:00 - Why many people in business are “tired of living but scared of dying.”13:00 - 19:00 - How to engage passion in your organization and hire by alignment. 19:00 - 24:00 - How to determine if you’re passion-aligned and what The Passion Test does. 24:00 - 29:00 - Finding your top five passions and what Chris recommends to entrepreneurs. 29:00 - 37:00 - Information on how to find your passion and help your employees do the same.

Today’s episode is from when I was interviewed by Matt Bodnar, a young “Forbes 30 Under 30” entrepreneur and partner in multiple “Inc Fastest Growing Companies”. He is a chairman of Fresh Technology, co-founder & managing partner of Fresh Capital, and managing partner of Fresh Holdings. He is also the creator and host of The Science of Success podcast.In this talk, I share multiple solutions for growing a business without financial capital. Whether you implement a strategy that utilizes relational capital, arbitrage, partnerships, or all three, the possibilities are endless - and a lack of money is never an excuse not to grow. I’ll also get into authentic trust building and working with statistical probabilities.This interview sheds light on how I think differently and break patterns - and how you can, too. You’ll learn how to achieve greatness and what you need on the journey to get there. It’s time to move. Listen in and enjoy. 01:30 - 06:00 - Why capital impairment is not a reason you can’t grow.06:00 - 14:00 - When to use contingent purchase orders and how to build trust in business.14:00 - 20:00 - Validating your assumptions and power partnering for skill sets and capacity.20:00 - 29:00 - Working with statistical probabilities that work for you - and a story. 29:00 - 35:00 - How to think differently, break patterns, and expand what’s possible. 35:00 - 41:00 - How my business has succeeded and my thoughts on “greatness”.41:00 - 46:00 - What “the gap” really is and how to move past it. 46:00 - 52:00 - Why you need a sword and shield and how to take immediate action.

Today’s episode is an interview with Pamela Bruner, an expert in attracting clients online through social media, Facebook, and Google. She’s the co-author of Tapping Into Ultimate Success: How to Overcome Any Obstacle and Skyrocket Your Results and the CEO of Attract Clients Online, a premier business coaching and online marketing agency for the transformational industry.In this talk, Pamela reveals specific concepts, models, mindsets, and ideas that you can use to attract clients online - and things business owners should avoid. She shares the biggest changes in the digital marketing world and explains the attribution problem that many businesses face. After listening to this information-packed interview, you’ll walk away with the knowledge of different methodologies and perspectives to differentiate yourself, maximize your marketing, and push ahead of the pack in your industry. Listen in and enjoy. 03:00 - 08:00 - Pamela introduces what she does, who she serves, and how she’s preeminent08:00 - 15:30 - Infusing personality in your brand and becoming preeminent 15:30 - 25:00 - Why it’s never about the platform or the ads and the attribution issue25:00 - 40:00 - A case study: Repositioning and results-based marketing changed everything40:00 - A tip to make an impact in your online marketing.

Today’s episode is an interview with Jesse Anderson, a preeminent expert who teaches software engineers how to become data scientists and data engineers. He has years under his belt teaching at Fortune 100 companies and startups alike. Jesse is a data engineer, creative engineer and managing director of Big Data Institute.In this talk, Jesse reveals the exponential ROI from big data and how it can shift a data “can’t” into an income-generating “CAN.” He shares how companies leverage big data to gain a competitive advantage in their marketplace and explains why a solid management team is critical for the successful implementation of big data strategies. After this interview is complete, you’ll have clarity on how to leverage big data - and what to do if your team hits a roadblock. Tune in and enjoy. 02:00 - 13:00 - Harnessing big data and how big companies leverage big data technologies13:00 - 25:00 - Avoiding big mistakes and common issues in big data25:00 - 38:00 - Amazon’s interesting wins and how they made it work using big data38:00 - 50:00 - The value of cross-functional, aggregated teams - and how to manage them50:00 - 01:02:00 - Why stuck teams need help - and how Jesse gets teams out of their rut01:02:00 - 01:15:30 - On asking better questions and why you shouldn’t ever half-ass big data

Today’s episode is a continuation of an exciting new series that we’re extremely proud to present. In this series, I answer relatable questions from entrepreneurs across a diverse collection of industries, and I address their problems with immediately applicable solutions. I answer an entrepreneur’s question about creating a new product line for added revenue and I distinguish when it’s better to invest in something that already exists. This episode ends with a recounting of all my greatest mentors and my beliefs on what will change - and forever stay the same - in marketing and sales. Enjoy. 00:30 - 03:30 - Identifying influencers and implementing a referral program03:30 - 15:00 - Strategies of preeminence and transitioning 15:00 - 20:00 - A product-line as another revenue of income20:00 - 25:30 - Investing in what’s already out there instead of creating something new25:30 - 32:30 - Finding good leads through partnerships and how to frame your offer32:30 - 36:00 - My greatest mentors36:00 - What will change and what will always stay the same

Today’s episode is a continuation of our new Q&A series. In this series, I answer relatable questions from entrepreneurs across a diverse collection of industries, and I address their problems with immediately applicable solutions. Today, I’ll give a script when seeking affiliate partnerships that you can use as a framework for your own business. I’ll also illustrate how to explain benefits so your client simply can’t resist your offer. I answer an entrepreneur’s question about expanding his business and taking it to its fullest potential - without compromising quality and integrity. Finally, I discuss strategic partnerships and why, if everything else was taken away, those partnerships are the ONE thing I’d want to keep around. Listen in and enjoy. 00:00 - 02:00 - Affiliate partnerships and how to ask for them 02:00 - 11:00 - Building and investing in relationships11:00 - 16:30 - Staying within your niche and protecting your integrity while growing16:30 - 22:00 - Analyzing and researching your market 22:00 - 29:00 - Understanding your client’s desires and working your list 29:00 - 33:00 - On strategic alliances and joint partnerships32:30 - 35:00 - Finding influencers and building the relationship

Today’s episode is when I was an interviewee on Dan Lok’s show. Dan Lok is a Chinese-Canadian business magnate and global educator known for being the founder and chairman of closers.com. In this talk, we go deep on how entrepreneurship has changed over the years and what we need to do to stay ahead of the curve. I’ll talk about how I got endorsements early on, and you’ll learn how I was able to position myself as the premium option from the get-go. I’ll also talk about why many businesses have lost sight of the big picture. This interview will open your eyes to the things that are possible when you add value and create opportunities for others. Listen in to hear the sequence we used to maximize the power of our partnerships and how you can, too. Tune in and enjoy. 0:00 – 06:00 - How I became an accidental super-consultant and what I did to get there06:00 – 12:00 - Our qualifier, how we created value, and how entrepreneurs have changed12:00 – 17:00 - Why affiliates have been marginalized; the sequence we used to maximize them17:00 – 24:00 - Making irresistible deals for everyone and when my strategies “clicked” for Dan24:00 – 32:00 - Why I focus on adding value and creating opportunities for others 32:00 – 37:00 - The problem with businesses today37:00 – 45:00 - Understanding human nature truly caring about the customers

Today’s episode is from when Brian Kurtz and I were interviewed by Mike J. Agugliaro. Mike, the CEO Warrior, is an inspirational coach, mentor, and author. In this talk, we discuss how to steer away from commodity and mediocrity by learning from others. In this episode, we’ll flush out why the CEO Warrior model works and why it propels people towards action. You’ll learn how to get out of being “stuck” and reframe your mindset so you understand why you deserve success. This talk will unearth the difference between a long game and short game - and the difference between a coach and a mentor. Listen in as I break down the concept of creative collaboration, why it’s so undervalued, and why everyone needs masterful thinking partners. 0:00 – 06:00 - On the CEO Warrior event and why the model works06:00 – 10:00 - Steering away from commodity and mediocrity and learning from others10:00 – 18:00 - How to get out of being stuck18:00 – 23:30 - Why the long-game is important in marketing and beyond23:30 – 27:00 - The concept of creative collaboration - and why it’s so undervalued27:00 – 34:00 - The difference between a coach and a mentor; the common stumbling blocks34:00 – 38:00 - The role of an investment advisor and risk manager