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The Ultimate Entrepreneur

Latest episodes

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Mar 6, 2020 • 1h 10min

226 - Rachel Bell on the Laws of Marketing, Tactics VS Strategies, and How to Think Like a Billionaire

Are you getting PAID? In today’s episode, Jay Abraham, THE business growth and marketing expert of the past 30+ years, shares how to get quality attention from your ideal clients. He breaks it down with strategies and truth-bombs – and doesn’t sugarcoat why your tactics just aren’t cutting it. Jay will share the oh-so-good secrets to getting unblinking eyeballs on your offer and claw marks on your product. He’ll share what young entrepreneurs LACK – and what we’ve got to do to squeeze the juice out of our opportunities.You can listen to Rachel's Podcast 'Payday With Rayray' here: https://www.paydaywithrayray.com/Connect with Rachel on Instagram here: https://www.instagram.com/rachelbell/
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Feb 28, 2020 • 35min

225 - The Strategy of Pre-Preeminence to Ignite Your Business with Geoff Zimpfer

Today’s episode is from when I was interviewed for the Mortgage Marketing Institute podcast. Geoff Zimpfer, the podcast host, is the author of Instant Referrals for Mortgage Professionals and a keynote speaker. In this talk, I’ll explain how to light a fire under your business with my Strategy of Preeminence.In this episode, I’ll dive into what the Strategy of Preeminence starts with, and what it requires to be successful long-term. You’ll learn the difference between strategic and tactical thinking - and discover when it’s suitable to use each. This talk will unveil the methodologies I use with my clients to create lasting, impactful, and dynamic relationships that fuel their business. Listen in as I challenge you to change your thinking to elevate your results - and learn what I mean when I differentiate being good and getting paid. 0:00 – 06:30 - On the difference between strategic thinking and tactical thinking. 06:30 – 10:00 - The Strategy of Preeminence, what it starts with, and why it requires authenticity. 10:00 – 14:30 - On what greatness looks like and how to attain it.14:30 – 20:30 - The latest and best practices that Jay uses with his own clients.20:30 – 23:30 - Why referrals will always be the preferred way to gain customers. 23:30 – 28:00 - The mindset shifts towards empathy, respect, and realizing value.28:00 – 31:00 - On closing the gap between being good and getting paid - and an assignment.
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Feb 21, 2020 • 1h 8min

224 - Sean Callagy on the Results Formula

Today’s episode is an interview of me with Sean Callagy, an entrepreneur, national speaker, philanthropist, top trial attorney, online personality, and creator of various peak performance technologies. He is also the creator of the Callagy Results Formula which he uses in his business coaching practice.In this talk, I’ll reveal what I believe to be the epic tragedy of the business world. This interview will highlight why we must actualize what we learn by changing our reality, breaking old patterns, and engaging with masterful thinking partners. People talk about wanting a disruptive business - but that’ll never happen if you don’t do the work to disrupt yourself first. This interview will conclude with a life lesson that transcends business and touches on the purpose and meaning of life as a whole. You’ll take away the inspiration and clarity you need to change your reality for good - and for the betterment of the world. Tune in and enjoy. 02:00 - 09:45 - On the intention of the show, Jay’s teachings, and how he got into the world of acceleration creation.09:45 - 20:00 - The tragedy Jay sees and how he helps people attain beyond exponential results.20:00 - 30:00 - On actualizing what you learn, changing your reality, breaking your patterns, having a mentor, and having masterful thinking partners. 30:00 - 37:50 - On why Jay is uncategorizable because his work impacts all categories.37:50 - 45:00 - On disrupting yourself before disrupting an industry and where most businesses land on the continuum of possible exponentiality.45:00 - 56:30 - Referral generating strategies and the “Unlimited Business Checkbook”.56:30 - 01:03:30 - On the reason why Jay invests time in others and what our goal as human beings should be.
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Feb 14, 2020 • 1h 9min

223 - Dave Asprey, Disrupting the Illusions of Entreprenurialship and Optimizing "Hacks" to Succeed in Business

Today’s episode is a thought-provoking interview with Dave Asprey, the founder and CEO of Bulletproof Nutrition, Inc. He is a household name in the wellness and lifestyle space and is an author, thought-leader, podcast host and multi-dimensional entrepreneur. In this talk, Dave shares what entrepreneurship means to him, and he dives into why it’s simply not for everyone. He’ll reveal his latest digital marketing insights and break down the most effective way to get people to act. The marketing work his company has done and the value of his products speak for themselves - his stuff is everywhere. This interview is about understanding value and becoming a leader in your space. You’ll also discover how to best serve your clients and build a thriving business while keeping space for your creativity. Tune in and enjoy as Dave reflects on his biggest lessons and takeaways so far on his entrepreneurial journey. 01:30 - 09:30 - Introducing Dave and his thoughts on entrepreneurship.09:30 - 17:00 - Digital marketing insights and how to add value to the market. 17:00 - 27:30 - On his podcast’s ROI, understanding value, and getting your message across. 27:30 - 32:00 - On being credible in the space, informing, and serving your audience. 32:00 - 43:00 - On giving clients to your competitors and respecting your creative abilities. 43:00 - 57:00 - On the biggest mistake a start-up can make and Dave’s products. 57:00 - 01:09:00 - On growth, energy and doing what the world needs.
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Feb 7, 2020 • 34min

222 - Moving the Conversion Needle with Justin Christianson

Today’s episode is an informative interview with Justin Christianson, the co-founder and president of Conversion Fanatics. His company offers full-service conversion rate optimization for businesses that want the data, road mapping, and a personalized conversion strategy that’ll move the needle without straining internal resources. In this talk, Justin will discuss the methodologies and technologies they use to optimize the process of getting higher conversions. He’ll reveal how to be sustainable and move away from the gimmicks and tactics that never last over time. This interview will shed light on the value of data-driven compounding conversion strategies. You’ll discover why Justin ignores what clients think and instead turns to the data and what consumers are truly communicating through their actions - and how you can, too. Tune in and enjoy.01:30 - 05:30 - Introducing Justin and how Conversion Fanatics helps businesses grow.05:30 - 10:30 - On seeing the granular picture through data. 10:30 - 17:00 - How Justin removed roadblocks and gave his clients a zero-risk option17:00 - 22:00 - On what Conversion Fanatics does with their clients. 22:00 - 26:00 - Considering brand equity, processes, and flow. 26:00 - 33:30 - How to bump business performance and scale.
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Jan 31, 2020 • 34min

221 - Singapore Keynote - Part 2

Today’s episode is part two of a two-part keynote I did in Singapore. If you haven’t listened to part one - the previous episode - be sure to go back and listen to it first. In this section, I explain the highest and best use theory that is the basis for exponential growth. Without analyzing the highest and best use of your time, resources, assets, and employees, you can’t possibly even begin your journey to the top.There are three fundamental ways to grow a business - and the tragic thing is that many business owners haven’t done the research or calculations to determine if and how they can grow in the simplest of ways. For many, the key is to go back to the basics. In this talk, I explain why referral-generated buyers are the best kind of buyer. I’ll share how to apply pragmatic, critical, strategic thinking to everything you do. Lastly, I’ll reveal why you have unlimited access to unlimited resources - all the time. So, listen in and enjoy.00:00 – 04:00 - On the highest and best use theory. 04:00 – 09:00 - The three fundamental ways to grow a business.09:00 – 13:30 - The referral generating systems that we’ve created and why they work. 13:30 – 18:30 - How pragmatic, critical, strategic thinking can be applied to everything. 18:30 – 24:30 - Getting preemptive access on leads and why resources are truly limitless. 24:30 – 30:00 - How my business has evolved and what I do now.
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Jan 24, 2020 • 39min

220 - Singapore Keynote - Part 1

Today’s episode is part one of a two-part keynote I did in Singapore. In this section, I explain how to out-think, out-market, out-perform, and out-earn your competition by thinking differently and using high-performance mindset methods. I’ve taught clients across thousands of industries how to win in business and life through exponential thinking and growth. By moving beyond incremental growth and generic tactics, they discover outcome-based messaging that is provocative, evocative, and ridiculously effective. In this talk, I explain how to gain an absolute advantage against your competitors and in your market. I’ll share why thinking about your business as an investor will highlight the activities that produce the most yield and help you achieve more. So, listen carefully and remember to check back next week for part two of this segment.00:00 – 05:30 - Introducing the keynote’s content: Thinking differently.05:30 – 09:00 - How I teach my clients to win in business in life. 09:00 – 15:30 - Geometric (exponential) versus linear growth and the key to my success. 15:30 – 22:00 - What happens when you choose incremental growth using tactics. 22:00 – 29:00 - How to have a provocative and evocative message and operate in 3D.29:00 – 35:00 - Examples that clarified an outcome - not a statement.
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Jan 17, 2020 • 58min

219 - Bedtime Stories for Business Owners - Part 2

Today’s episode is part two of a two-part series called Bedtime Stories for Business Builders. In this section, I’ll continue sharing some bedtime stories that’ll illustrate how to think differently to get better and faster results than your toughest competitors. I’ve got countless stories of previous clients who’s businesses were revolutionized when I helped them truly understand the lifetime value of their clients and the true value of their product - so much so that I was able to add zeros to their profits. This is all as a result of operating beyond the incremental zone and into the realm of the exponential. In this episode, you’ll discover some simple ways to create immediate exponentiality in your business. You’ll learn effective communication strategies that get people listening and clawing at your offer. So, tuck yourself in and get ready to listen to the business-building bedtime stories of champions. 00:00 – 06:00 - Understanding lifetime value and why it’s critical to assess.06:00 – 12:00 - The concept of “beyond exponential”.12:00 – 22:00 - On having a stimulating, provocative, and evocative message. 22:00 – 32:00 - On modesty, loyalty, and respect. 32:00 – 40:00 - Jay’s most powerful skills. 40:00 – 54:30 - Providing value and how Jay recovered from three mid-life crisis.
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Jan 11, 2020 • 1h 6min

218 - Bedtime Stories for Business Owners - Part 1

Today’s episode is part one of a two-part series called Bedtime Stories for Business Builders. In this section, I’ll tell a sweet bedtime story that teaches how to get the highest and best use of your time and energy - even if you’re a mugger. Don’t worry, I’ll explain. I’ll pull from my archive of success stories to illustrate exactly how I’ve revolutionized my client’s marketing and leveraged their assets without spending a penny more on any of it. Through these stories, I challenge you to practice funnel vision - not tunnel vision - and see how you can use the strategies, tactics, and ideas that I used within these other markets to gain a competitive advantage in your own. In this episode, you’ll see how semantics and framing can transform an advertisement. You’ll learn valuable strategies to utilize in your own business to 10x your time, your assets, and your efforts. So, settle in, get comfortable and listen to bedtime stories that’ll fuel your business dreams. And don’t forget to check back next week for part two! 00:00 – 06:00 - Introducing the keynote: Bedtime Stories for Business Builders06:00 – 15:00 - The best trust-building strategy there is and the undervalued assets you have. 15:00 – 33:30 - Examples of seeing upside leverage, easy opportunities, and infinite possibility. 33:30 – 47:00 - Client examples and automobile stories. 47:00 – 48:30 - The Unlimited Business Checkbook - and some examples to prove it. 48:30 – 01:02:30 - Getting a hold of tangible and intangible assets and maximizing them.
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Jan 3, 2020 • 49min

217 - 11 Time Emmy Winner, Nick Nanton

Today’s episode is an exciting interview with Nick Nanton, an award-winning director, agent, and author. He is an 11-time Emmy winner for directing and producing the short films Jacob's Turn, Esperanza, Mi Casa Hogar, and Visioneer. Nanton is the founder and CEO of The Dicks and Nanton Celebrity Branding Agency.In this talk, Nick will share the power of documentaries. He’ll reveal how to elevate your brand with the power of effective storytelling so you can grow, succeed, and spread your message to the world. The success of his work shows in the numbers - as of the recording of this podcast, he’s received 37 Emmy nominations.This interview is about a strategy to use when being preeminent. You’ll discover common marketing mental blocks and why it’s critical to see the big picture and even bigger message behind your business. Tune in and enjoy an insider’s conversation with the man behind the camera. 01:30 - 09:30 - Introducing Nick, the work he does, and the success he has had.09:30 - 15:00 - How a great documentary fits within the strategy of preeminence.15:00 - 23:00 - What others do wrong when it comes to documentaries. 23:00 - 27:00 - Seeking and showing the purpose, passion, and humanness within a person. 27:00 - 37:00 - What Nick has learned and some success stories. 37:00 - 43:00 - The different industries and applications that Nick has worked in. 43:00 - The mental blocks people have in marketing and how to overcome them.

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