The Ultimate Entrepreneur

In this episode, Matt Wolfe and Joe Fier of the Hustle and Flowchart Podcast extract tactical insights and strategic action items from their interview with Jay Abraham. Jay will share extremely valuable information for navigating this crisis with fluidity, focused action, and unparalleled growth potential. Jay’s advice is for immediate implementation; however, it will benefit your business strategy long into the future. He’ll explain the need for consequential thinking and the calculating of high-probability contingencies in order to acquire more buyers during the crisis ethically and nobly. Jay, Matt, and Joe agree: Help is superior to hope, and clients need more value and support than ever. Listen in as Jay predicts what we can expect from our new reality – and learn what it’ll take to come out a victor. 2:00 – 10:00 - On navigating the mental game, positioning, establishing your preeminent role, and emerging as the victor in times of crisis. 10:00 – 18:30 - Preparing for high-probability contingencies, leveraging consequential thinking, strategies for acquisitions during the crisis, and how to gain more buyers ethically. 18:30 – 24:30 - What Jay’s doing during the crisis to add value and support clients, and why help is superior to hope.24:30 – 38:00 - The Aikido school of marketing, tactical advice for leveraging your competitor’s buyers, the two different windows of thinking during this time, and the opportunities Jay sees. 38:00 – 46:00 - Defensive recommendations, “the new form of options trading” idea, capitalizing on opportunities ethically and nobly, and the importance of figuring things out right now. 46:00 - 54:30 - What Jay predicts for the immediate and near future, who will be at the top, Jay’s next business plan, and his final piece of advice for coming out of this as a victor.

Nick Sonnenberg, the co-founder of Leverage and the founder and CEO of Efficient Frontier Solutions, Inc., knows the power of remote work. Nick is at the frontlines of what I call “Crazy Capitalism” - where everything is changing at a rapid pace due to technology and the pandemic outbreak. In this talk, Nick will share how to leverage, optimize, and maximize the unique opportunities that are coming to light in this unprecedented time in history. In this episode, Nick will reveal why its a great time to hire and reestablish roles and responsibilities within your company. He’ll also explain why it’s so critical to capture and document the processes and knowledge of your employees — especially now when people are at home and at risk of getting sick.Nick and I strategize the different ways businesses ways will have to shift their perspective and paradigm to stay ahead, and we discuss the value of moving towards a more results-based model. Listen in as Nick and I navigate this new reality - and learn his top tips for businesses that have suddenly made the switch to a remote model.0:00 – 12:00 - Introducing Nick, the topic of remote work, and his biggest fear of what’s to come for businesses with stay-at-home team members. 12:00 - 17:30 - Why it’s a great time to hire, why documentation is critical, the importance of creative compensation structures, and how to think about role and responsibility shifts. 17:30 - 10:00 - NIck’s framework, Communicate, Plan, and Resource (CPR), the value of performance-based work, accountability systems, and how you’re forced to work when remote. 10:00 - 24:00 - Information about Leverage, an on-demand growth agency, an example of how Nick uses them, and two concepts to consider when calculating your return on investment.24:00 - 33:30 - Nick and Jay’s thoughts on the pandemic, the impact on the economy, and what they see as the big positive and negatives coming out of it all. 33:30 - 37:30 - Nick’s tips for companies that have had to go remote: digitize knowledge, stress-test your processes, move backward, mitigate risk, and strive for optimal. 37:30 - 45:00 - What Leverage offers its clients, why Leverage is a great option for businesses in this time, contact information and support resources.

Being the CEO is more than just running the organization. Don’t build your business on a one-trick pony. Learn to be strategic and become the trusted advisor in your company, not just the CEO. Jay and Kelly are breaking down the strategy of preeminence and more.

Today’s episode is an interview with Phillip Stutts, the founder and chairman of Win BIG Media and author of the book Fire Them Now. Win Big Media is a marketing agency that uses data-backed strategies and compelling creative to drive customer/client conversions and help their clients achieve their desired outcome. In this episode, Phillip will share how to navigate your marketing strategy within our new coronavirus economy. You’ll learn why our old economy - along with the marketing messages that worked in it - are gone, and how to communicate with your clients in a way that cuts through the noise. Phillip will break down the three messages to deploy in your marketing now. Listen in to hear the trends he’s watching and where he’s investing - and learn how to position your brand so you’re ready to ethically strike when the economy shifts. 0:00 – 04:30 - Introducing Phillip Stutts, Go BIG Media, and the changes he sees business owners making in this coronavirus economy. 04:30 – 09:00 - Why our old economy is over, the reality of our current state, what the data shows about consumer’s decisionmaking, and the types of messages that won’t work anymore. 09:00 – 14:30 - The three messages to put in your marketing now: how you’re helping others, how you preserve and maintain safety, and if you’re trustworthy; and some examples. 14:30 – 20:30 - The industries that are the biggest winner and losers right now, the upcoming recalibration of social media, and Phillip’s predictions for the future.20:30 – 28:00 - Where Phillip is investing, the trends he’s paying attention to, and what he’s learned about the way men and women are making buying decisions now. 28:00 – 33:30 - Phillip’s upcoming plans, how he’s helping his clients position their brand with the shifting economy, and what he has to say about getting traction.

Today’s episode is a very powerful interview with Prince Ea - a world-renowned spoken word artist, rapper, music video director, motivational speaker, and rights activist. Prince Ea dives into what inspired his journey towards meaningful, conscious messaging through his art, and he also reveals why rap both saved his life and shifted it forever. In this episode, Prince Ea will share what he realized about happiness, fulfillment, perspective, and love. You’ll learn why his transformation motivated his mission to serve, share, and be love in an entertaining and impactful way.This talk will shed light on how Prince Ea prepares, articulates, communicates, and creates an outcome through his work. Listen in as he shares what he has learned about life that allows him to sleep soundly at night - and learn why he encourages us to keep death in mind to create meaningful and valuable solutions for our clients. 0:00 – 09:00 - Introducing today’s guest, Prince Ea, and his journey towards a conscious expression of his art. 09:00 - 17:30 - On the evolution of his spirituality, how his shift towards service changed the game, and how he put himself in his viewer’s shoes to put out content that resonates. 17:30 - 24:30 - Preparation, articulation, communication, and outcome: Prince Ea’s thought-process, formula, and considerations behind his work. 24:30 - 33:00 - Prince Ea's and Jay’s definition of love, judgement as being the opposite of love, the problem with interpretation and labels, and Prince Ea’s most important discovery. 33:00 - 41:30 - What he thinks about what’s going on in the world, the “fear virus”, stress as a reaction, and Prince Ea’s favorite story about a king and his “wisdom servant”.41:30 - Prince Ea’s advice: Keep death in mind to create things come from the highest level of authenticity.

Craig Simpson, the founder of Simpson Direct and a direct mail marketing consultant and coach, knows the value of tangible marketing. Simpson Direct has mailed more than 300,000,000 sales pieces, used thousands of mailing lists, and sold hundreds of thousands of products, courses, services, and newsletters. In this talk, Craig breaks down exactly how his company continues to maximize marketing dollars and increase profits for their clients. In this episode, Craig will explain who does well with direct mail, how, and why it’s so effective in our digital age. You’ll also learn the numbers - the response rates, cost ranges, yield, and impact - and learn how great copy changes the game. Craig and I take it one step further and explore the value of deeper connection and relationship-building, and we lament the fact that many entrepreneurs have become short-sighted in the way they conduct business with their most valuable connections. Listen in to learn how you can leverage direct mail in your business - and learn the best ways to acknowledge, appreciate, and increase the lifetime value of your clients.0:00 – 04:00 - Introducing Craig, his company Simpson Direct, and the truth about direct mail marketing.04:00 – 09:30 - How you make a profit with direct mail, some examples of who does well with direct mail marketing, how direct mail is leveraged, and how the list market can be maximized. 09:30 – 18:30 - On response rates, testing, cost range, yield, options, the impact of sales copy on response rates, and how to find and compensate a great copywriter. 18:30 – 22:00 - The value of great copywriting, why some entrepreneurs today are short-sighted, and why it’s critical to your business and quality of life to build lasting relationships.22:00 – 24:30 - The value of deeper connection, the resurgence of people wanting to gather and build relationships, and the three things Craig demonstrated when working with Jay. 24:30 - 28:00 - Understanding lifetime value, how to begin experimenting with direct mail and with whom, and how to fund more direct mail for your business.

There's no doubt that the world and our economy is struggling right now. People don't know what to do and want answers NOW. If you've been fixating on the very abstract question of, “What to do”, and you've been searching for a clarified understanding of HOW to transform any aspect of your life or business, no matter the economy -- and want a format with scenarios that give you power, then you're in for a very special treat. On today's episode, I interview one of my dearest and most gracious friends, Daymond John. For those of you who DON'T know of him, Daymond is a tenacious entrepreneur, best-selling author, motivational speaker, and TV personality. He is best known as the founder and CEO of FUBU, a $6 billion fashion game-changer, and appears as an investor on ABC's reality television series Shark Tank. On the show I talk with Daymond about his newest best-selling book, Powershift: Transform Any Situation, Close Any Deal, and Achieve Any Outcome. Daymond shares the 3 parts to negotiation, why there's never been a more important time to tap into your power if you expect to keep going and growing during times of uncertainty, what you need to do IMMEDIATELY TODAY to get the right mindset and prepare yourself for the road ahead.

I was recently interviewed by Nick Sonnenberg, the co-founder of Leverage and the founder and CEO of Efficient Frontier Solutions, Inc. Nick is a serial entrepreneur with a passion for creating companies that disrupt the way people live. In this talk, Nick asks me unique and thought-provoking questions that deviate from the norm and explore the deeper nuances of success.In this episode, I’ll reveal the strategy I used to build up my impressive vocabulary and why I was driven to do so. You’ll learn why it’s not just about saving time, but how you choose to reinvest the time you free up.Nick and I dive headfirst into the game-changing methodologies of thinking differently, moving beyond exponential, and fostering a strategy-based mindset. Listen in as I share my thoughts on the three categories of influencers - and learn how mentorship and cultivating an integrative understanding revolutionized my journey of entrepreneurship. 0:00 – 09:00 How Jay built his vocabulary and what happens when you deeply understand what’s possible. 09:00 - 14:00 - On reinvesting saved time, managing your time and resources like a hedge fund manager, understanding risks, and the “sharp ratio”.14:00 - 25:30 - On capital equivalence, thinking in new ways, moving beyond exponential, writing off sunk marketing costs, and understanding effective strategies vs. tactics. 25:30 - 34:00 - Reexamining and optimizing constantly, working on the front lines of capitalism, defining elegant solutions, and discussing game-changing things. 34:00 - On the concept of “leverage”, maximizing downtime, making success a natural way of thinking, and Jay’s many mentors. 41:00 - 50:00 - The three categories of influencers, the issues of learning entrepreneurship, and the benefit of integrative understanding. 50:00 - 57:00 - Some suggestions for Nick, Jay’s events, and understanding how to manage being an ADD or ADHD entrepreneur.

How do you keep your balance as an Entrepreneur and keep growing your business amidst worldwide fear, chaos, and uncertainty?In this episode, Jay Abraham, Dean Jackson, and Joe Polish will dive into the importance of results when leveraging ethical opportunities – no matter what’s going on in the world. They’ll reveal the strategies that have kept them above the chaos and specific ways to adapt quickly so your business and clients continue to thrive. You’ll learn the value of responding instead of reacting, unlearning, and creating measurable results that sell themselves.

To listen to Jay's appearance on I Love Marketing with Dean Jackson & Joe Polish, go to https://ilovemarketing.com/362Roland Fraisier practiced business, tax and securities law for over 12 years and is now an active investor who drives growth and scale in his portfolio companies.Learn more about today's guest, Roland Fraisier here: https://www.rolandfrasier.com/story/Access the transcript for this episode with Roland here: http://jayabrahamassets.s3-us-west-2.amazonaws.com/Interviews/The+Ultimate+Entrepreneur+Roland+Frasier+and+Jay+Abraham+Podcast+Transcript.docx