What does it take to write a truly useful book? How do you measure and optimize reader engagement? Our guest today is Rob Fitzpatrick, author of The Mom Test and entrepreneur. You’ll hear Rob’s take on traditional publishing vs self-publishing, customer interviews, testing, iteration cycles, book marketing, reader profiles, and his DEEP writing framework.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesThe Mom Test, Workshop Survival Guide — Rob’s booksDEEP — Rob’s framework for writing (Desirable, Effective, Engaging and Polished)Authority — a book by Nathan BarryThe E-myth Revisited — a book by Michael E. GerberSense & Respond Press, Rosenfeld Media — tech-themed publishersThe Tiny MBA — a book by Alex HillmanThe Brain Audit — a book by Sean D’SouzaAlexander Osterwalder, Yves Pigneur — the authors of Business Model Generation who invested heavily in illustrations for their bookwriteusefulbooks.com — Rob’s websiteFollow Rob on Twitter or email him at rob@robfitz.comToday’s SponsorThis episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Not having an online platform these days is tantamount to being invisible. But how do you build and leverage it wisely? Today’s guest is Corbett Barr, founder and CEO of Fizzle. You’ll hear his take on social media, privacy, digital selves, platforms vs protocols, email lists, lead magnets, trends, and much more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesFizzle — Corbett’s companyEmail, RSS, podcasting — open protocols (you own the connection to your audience)Episode 178: Your Personal Design Style with Meg LewisGary Vaynerchuk — an entrepreneur, author, speaker and famous Internet personalityJustin Jackson — a SaaS entrepreneur who is highly active in communitiesDesign Cuts by Tom Ross — a good example of “bundle” lead magnetsJames Clear — entrepreneur/author known for his huge email listSignal, Telegram — alternatives to WhatsAppUserlist — Jane’s productHeroku — a cloud application platformAWS — Amazon’s cloud computing serviceElectronic Frontier Foundation — an organization that defends censorship, privacy and online freedomPlatformer — a Subtext newsletter by Casey Newton on politics and technologyKara Swisher — a New York Times tech journalist covering the Internet since 1994Substack, ConvertKit — paid newsletter platforms geared towards creatorscorbettbarr.com — Corbett’s personal blogFollow Corbett on TwitterToday’s SponsorThis episode is brought to you by User.com — a marketing automation software for SaaS companies. The company is hosting the online SaaS Growth Summit (February 11-12, 2021), an event that will feature Saas keynote speakers such as Rand Fishkin, Nathan Latka, April Dunford, and more. UI Breakfast’s very own Jane Portman will also be joining the stage. Head over to saassummit.user.com to join for free.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

As designers, we’re often used to one device format, and that may lead to mistakes. What about accessibility? How can we design seamless experiences for multiple devices? Our guest today is Cheryl Platz, author of Design Beyond Devices. You’ll hear about multimodal design, UX frameworks, system behavior models, accessibility, nudges vs notifications, brainstorming, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesDesign Beyond Devices — Cheryl’s bookIdeaplatz — Cheryl’s consultancyAmazon Alexa — the product Cheryl worked on, along with the Echo deviceBill & Melinda Gates Foundation — Cheryl’s current consulting projectEpisode 202: Designing for Accessibility with Cat NooneCROW worksheets — a free download based on a framework for capturing customer contextCapturing Customer Context — an upcoming workshop by CherylSwimlane diagram — a flowchart that visually represents job-sharing and responsibilities for sub-processes of a business process (Wikipedia article)Atomic Design — a book by Brad FrostAlexa notifications platformUserlist — Jane’s productAnna Abovyan — an interview of this multimodal designer is featured in Cheryl’s bookJourney Mapping 101 — an introductory Nielsen Norman Group articleideaplatz.com — Cheryl’s design-focused websitecherylplatz.com — Cheryl’s broader, professional websiteUse promocode UIBREAKFASTDBD0121 to get 20% off Cheryl’s book on Rosenfeld Media’s website until February 28, 2021Follow Cheryl on Twitter, LinkedIn, and MediumToday’s SponsorThis episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Designing for financial apps hides many UX challenges. Is it all about fancy dashboards? How do you balance simplicity and information density?. Our guest today is Rob Gifford, Managing Director of Experience Design at Mad*Pow. He shares his story in the profession, and provides resources, examples, research, and inspiration for anyone looking to delve into financial product design.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesMad*Pow — Rob’s companyEpisode 162: Designing for Behavior Change with Amy BucherEpisode 140: Sustainable UX with James ChristieA Brief Introduction to the COM-B Model of Behaviour and the PRIM Theory of Motivation — an article by Robert West and Susan MichieBJ Fogg — the Stanford University behavior design researcher known for the Fogg Behavior ModelEpisode 131: Design Sprint with Jonathan CourtneyThe Paradox of Choice — a book by Barry SchwartzSelf-determination theory — a Wikipedia articleLemonade insurance, Betterment, Credit Karma, Mint — examples of user-friendly financial appsEngaged — a book by Amy Bucher, recommended by Rob as a great introduction to behavioral designDesign for Behavior Change — a book by Steven WendelMadpow’s upcoming eventsMadpow’s case studiesgiffordux.com — Rob’s personal websiteFollow Rob on LinkedIn and TwitterToday’s SponsorThis episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

We’re bringing you another special episode from the Better Done Than Perfect vault! In this episode, our guest is Kristina Quinones, Head of Customer Experience at MeetEdgar. We discuss how they do onboarding at MeetEdgar, their 7-day free trial experiment, content batching parties, and much more.Please head over to the episode page for the detailed recap and key takeaways.Show notesSwitch Interviews & Strategic Content with Alli BlumMeetEdgar’s content batching parties playlistDemio — webinar software“First Friend” — MeetEdgar’s concept of having that one person support a user throughout their onboarding journeyMixpanel — a product analytics toolmeetedgar.comFollow MeetEdgar on Twitter, Facebook, Instagram, Pinterest and LinkedInFollow Kristina on TwitterThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

How can we do better at designing websites and applications, so that they cater for people with special needs? Our guest today is Cat Noone, CEO of Stark. You’ll hear about Cat’s mission-driven SaaS, examples of inclusive design, her tool recommendations, as well as her expert tips on accessible design.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesStark — Cat’s companyHanlon’s razor — a rule of thumb that states “never attribute to malice that which is adequately explained by stupidity”Figma, AdobeXD, Sketch — popular UI design softwareStark raises $1.5M for a toolkit that helps developers and others create more inclusive design — a TechCrunch announcement of Stark’s recent fundingApple’s Human Interface GuidelinesStark’s blogUnderstanding Conformance — a W3 article on WCAG 2.0 conformance levels (AA/AAA regulations)Apple, Microsoft, Fable, Barclays — companies that do great at inclusive designMicrosoft Design — where to download Microsoft’s inclusive design toolkitSign up for Stark’s newsletterStark’s Slack communityFollow Stark on Twitter and InstagramFollow Cat on TwitterToday’s SponsorThis episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

How can analytics direct us to the right path for our product? And how can we lay the best foundations for measuring website engagement? Our guest today is Helena Ronis, founder and CEO of AllFactors. You’ll hear Helena’s recommendations on analytics, content marketing, driving traffic, SEO, engagement, readership, and much more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesAllFactors — Helena’s product, a marketing analytics toolVoxSnap — Helena’s previous productGDPR, CCPA — key privacy actsAdobe Analytics, Google 360 — enterprise web analytics toolsMIT Sloan — MIT’s world-renowned business schoolAllFactor’s Marketing Insights Blog — their blog where you can follow Helena’s SaaS Marketing seriesHow Copysmith is Utilizing The GPT-3 AI to Automate Copywriting for Marketing — Helena’s interview with Copysmith founder Jasmine WangSurvival to Thrival — a two-book series for startups by Bob Tinker and Tae Hea NahmUserlist — Jane’s productFollow Helena on Twitter and LinkedInWomen Founders Community — Helena’s Facebook group for female foundersDrop Helena a line at helena@allfactors.comToday’s SponsorThis episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Today we invite you to listen to another one of our Better Done Than Perfect episodes. Our guest is Alli Blum, SaaS consultant extraordinaire and onboarding strategist. You’ll learn about Alli’s professional journey, her definition of ideal onboarding, customer success milestones, and her bulletproof advice on conducting customer interviews.Please head over to the episode page for the detailed recap and key takeaways.Show notesalliblum.com — Alli’s websiteUI Breakfast Episode 112: Optimizing SaaS Trials with Alli BlumConducting Switch Interviews — an article by ThoughtbotJTBD for User Onboarding with Ramli JohnStop Aiming at Happiness: Unconventional Wisdom for Customer Success — Anna Jacobsen’s Microconf talkWhat is a North Star metric? — a Mixpanel articleHow Long Should Your Pages Be? — an article on stages of awareness by Copy HackersThe JTBD methodology by Bob Moesta and Chris Spiek, one of Alli’s recommended resourcesForget the Funnel by Claire Suellentrop and Gia Laudi — one of Alli’s recommended resourcesCopy Hackers by Joanna Weibe — one of Alli’s recommended resourcesThe Mom Test — a book by Rob Fitzpatrick, Jane’s recommendationThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Today we celebrate episode #200 with Dennis Field, who was our first guest when the podcast started in 2014. Dennis is the brand specialist at InVision, and the founder of Happy Patron. We talk about branding — the buzzword of the century. How do we define it, and how do we apply this knowledge to UI/UX design? What is the user’s role in your brand’s story? You’ll hear Dennis talk about his work process, brand amplification, storytelling, finding your “why”, employee branding, and the various facets of brand love.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesEpisode 1: Dennis FieldEpisode 50: Becoming a Brand Evangelist with Dennis FieldInVision — one of the most popular product design platforms, where Dennis worksHappy Patron — Dennis’s productFundamental UI Design — Jane’s InVision courseWhat is Employee Branding? Why Does Your Company Need It? — an article by Migs BassigStart With Why — a popular book by Simon Sinek, Jane’s favoriteCulture Amp — an employee branding and amplification toolWho Gives a Crap — an outstanding brand of organic toilet paperHomesick Candles — a unique candle company (another great example of brand storytelling)Episode 178: Your Personal Design Style with Meg LewisEpisode 169: Building Your Brand with Austin ChurchFreehand — InVision’s free whiteboard featureiamdennisfield.com — Dennis’s personal websiteFollow Dennis on LinkedIn and TwitterToday’s SponsorThis episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Thought-based technologies might often be a cause for fear, but they are nothing new under the sun. By learning more about these technologies and dismantling negative beliefs, designers may be able to stay ahead of the game by catching glimpses into the future. Our guest today is Afshin Mehin, designer and founder of Woke Studio. We dive into the world of thought-based interfaces where you’ll learn about neurotechnology, robotics design, user psychology, and the fascinating potentials for UX design.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesWoke — Afshin’s product design studioIdeo — Afshin’s previous place of workNeuralink — a company founded by Elon Musk (Woke designed enclosures for their R1 surgical robot)Neuroplasticity — a Wikipedia articleKinesthesia — a Wikipedia articleInfluence: the Psychology of Persuasion — a book by Robert B. CialdiniEpisode 173: Voice UX with Sina KahenSeeing Around the Corners — a book by Rita McGrathNeurotech — a popular conference on nThe Woke blogFollow Woke on InstagramToday’s SponsorThis episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.