UI Breakfast: UI/UX Design and Product Strategy

What does it take to successfully run a content library for designers? What are the challenges? Our guest today is Ramy Khuffash, indie hacker and founder of Page Flows and Screenjar. You’ll learn about Ramy’s founder journey, how he works on multiple products simultaneously, how content products compare to traditional SaaS products, his pricing strategy, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesPage Flows — Ramy’s project, a library of UX patternsScreenjar — Ramy’s video messaging toolUI Movement — Newsletter Ramy created to share design animation (now Screenlane)The Mom Test — a book by Rob FitzpatrickMonosnap — desktop screen recorderProduct Hunt, Indie Hackers, Hackers News — sources for Ramy’s content inspirationUserlist — Jane’s SaaS productCanva — a popular design tool with good templatesClubhouse — a popular audio chat applicationTrends.vc — Dru Riley’s productNomad List — a popular resource for digital nomads Key Values — tool for value-based hiringEpisode 163: Building Communities with Courtland AllenCustomer Success for Infoproducts with Alex HillmanRocket Gems — Ramy’s blog Follow Ramy on TwitterToday’s SponsorThis episode is brought to you by Yellow Images — a marketplace of over 50,000 high-quality mockups, creative fonts, PNG images, presets, brushes and more. Save time on presentations, finish your projects faster, and wow clients with premium designs and branding solutions. Get a 20% discount with our limited-time promocode UIBREAKFAST20 at yellowimages.com.Interested in sponsoring an episode?  Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

How can you do better at user interviews (even if the process scares you)? Our guest today is Alli Blum, SaaS researcher and strategist. You’ll learn all about the Jobs to Be Done framework, top questions to ask, biggest challenges, best practices of conduct, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesEpisode 112: Optimizing SaaS Trials with Alli BlumBetter Done Than Perfect. Switch Interviews & Strategic Context with Alli BlumEpisode 181: Jobs to Be Done with Jim KalbachThe Jobs To Be Done Playbook — Jim Kalbach’s bookPersonas, Jobs to Be Done, the Hero’s Journey — the user research frameworks Alli mentionsApril Dunford — a B2B Tech positioning consultant, speaker, and authorUserlist — Jane’s SaaS productuserinterviews.com — a platform for recruiting research participantsThe Mom Test — a book by Rob FitzpatrickBob Moesta and Chris Spiek — Uncovering JTBDHow to Use Jobs to Be Done to Perfect Your Positioning — Claire Suellentrop’s talk at MicroConf Growth 2018Demand Maven — Asia Orangio’s SaaS growth consultancyalliblum.com/jtbdFollow Alli on TwitterToday’s SponsorThis episode is brought to you by Yellow Images, the premium graphic assets marketplace. Get access to high-quality mockups, PNG images, creative fonts, and more, to save time on your presentations. Wow your next client by heading over to yellowimages.com and snag a 20% discount using our limited-time promocode UIBREAKFAST20.Interested in sponsoring an episode?  Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Is great illustration a privilege of industry giants? What if every software project could use it freely? Our guest today is Pablo Stanley, iconic illustrator and co-founder at Blush. He shares his take on creativity, illustration systems, his favorite brands, illustration sourcing at Blush, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesBlush — Pablo’s design appStart With Why — a book by Simon SinekJohn Maeda — one of Pablo’s design heroesDropbox, Mailchimp, Intercom — brands that leverage great illustrationsUnsplash — the most popular source of free imagesFollow Pablo on TwitterToday’s SponsorThis episode is brought to you by Yellow Images — a marketplace of over 50,000 high-quality mockups, creative fonts, PNG images, presets, brushes and more. Save time on presentations, finish your projects faster, and wow clients with premium designs and branding solutions. Get a 20% discount with our limited-time promocode UIBREAKFAST20 at yellowimages.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Today we’re bringing you the first episode of Better Done Than Perfect’s Season 2. Join us for a talk with Alex Hillman, founder of Stacking The Bricks and author of The Tiny MBA. We discuss the company’s conception and philosophy, how they handle customer service, what makes a great course, and so much more.Please head over to the episode page for the detailed recap and key takeaways.Show notesStacking The Bricks — Alex’s company together with Amy HoyNoko, EveryTimeZone — products by Amy Hoy, Alex’s partner30x500 — Alex and Amy’s flagship productIndy Hall — Alex’s famous coworking space, now a remote work communityJust F#*!ing Ship — a book by Amy and AlexWrite Useful Books — a book & tool by Rob FitzpatrickUI Breakfast Episode 206: Writing Useful Books with Rob FitzpatrickBear — a note-taking appThe Essential Podcasting Guide — a book by Craig Hewitt of CastosNathan Barry’s ConvertKit AcademyMastering ConvertKit — a course by Brennan Dunn available at Double Your Freelancing RateFundamental UI Design — a book Jane wrote for InVision (currently a free course)BadAss: Making Users Awesome — a book by Kathy SierraFollow Alex on TwitterThe Tiny MBA — Alex’s book (use promocode BDTP20 at checkout for 20% off)Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

What makes a successful scheduling app? We may never know the exact answer, but we can learn from some of the best. Our guest today is Derrick Reimer, founder of SavvyCal. He shares the story behind his new product, calendar design tips, customer success insights, tool recommendations, and much more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesSavvyCal — Derrick’s product we’re talking aboutEpisode 150: Understanding Product-Market Fit with Derrick ReimerDrip, Level, StaticKit — Derrick’s previous productsCalendly — a popular scheduling toolThe UI Audit: Interview with Tope Awotona of CalendlyEpisode 64: Making Freemium Work with Bridget HarrisEpisode 183: Customer Success with Anna JacobsonFullCalendar —a Javascript event libraryUserlist — Jane’s productSunrise, Sunsama — popular calendar-based productsLinear, Twitter, Stripe, Tailwind UI  — examples of design that inspire DerrickEpisode 154: Refactoring UI with Adam Wathan and Steve SchogerCorey Haines — helps Derrick with MarketingSavvyCal on Product HuntFollow Derrick on TwitterGet 25% off your first year of SavvyCal using promocode UIBREAKFASTToday’s SponsorThis episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

What does it take to write a truly useful book? How do you measure and optimize reader engagement? Our guest today is Rob Fitzpatrick, author of The Mom Test and entrepreneur. You’ll hear Rob’s take on traditional publishing vs self-publishing, customer interviews, testing, iteration cycles, book marketing, reader profiles, and his DEEP writing framework.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesThe Mom Test, Workshop Survival Guide — Rob’s booksDEEP — Rob’s framework for writing (Desirable, Effective, Engaging and Polished)Authority — a book by Nathan BarryThe E-myth Revisited — a book by Michael E. GerberSense & Respond Press, Rosenfeld Media — tech-themed publishersThe Tiny MBA — a book by Alex HillmanThe Brain Audit — a book by Sean D’SouzaAlexander Osterwalder, Yves Pigneur — the authors of Business Model Generation who invested heavily in illustrations for their bookwriteusefulbooks.com — Rob’s websiteFollow Rob on Twitter or email him at rob@robfitz.comToday’s SponsorThis episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Not having an online platform these days is tantamount to being invisible. But how do you build and leverage it wisely? Today’s guest is Corbett Barr, founder and CEO of Fizzle. You’ll hear his take on social media, privacy, digital selves, platforms vs protocols, email lists, lead magnets, trends, and much more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesFizzle — Corbett’s companyEmail, RSS, podcasting — open protocols (you own the connection to your audience)Episode 178: Your Personal Design Style with Meg LewisGary Vaynerchuk — an entrepreneur, author, speaker and famous Internet personalityJustin Jackson — a SaaS entrepreneur who is highly active in communitiesDesign Cuts by Tom Ross — a good example of “bundle” lead magnetsJames Clear — entrepreneur/author known for his huge email listSignal, Telegram — alternatives to WhatsAppUserlist — Jane’s productHeroku — a cloud application platformAWS — Amazon’s cloud computing serviceElectronic Frontier Foundation — an organization that defends censorship, privacy and online freedomPlatformer — a Subtext newsletter by Casey Newton on politics and technologyKara Swisher — a New York Times tech journalist covering the Internet since 1994Substack, ConvertKit — paid newsletter platforms geared towards creatorscorbettbarr.com — Corbett’s personal blogFollow Corbett on TwitterToday’s SponsorThis episode is brought to you by User.com — a marketing automation software for SaaS companies. The company is hosting the online SaaS Growth Summit (February 11-12, 2021), an event that will feature Saas keynote speakers such as Rand Fishkin, Nathan Latka, April Dunford, and more. UI Breakfast’s very own Jane Portman will also be joining the stage. Head over to saassummit.user.com to join for free.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

As designers, we’re often used to one device format, and that may lead to mistakes. What about accessibility? How can we design seamless experiences for multiple devices? Our guest today is Cheryl Platz, author of Design Beyond Devices. You’ll hear about multimodal design, UX frameworks, system behavior models, accessibility, nudges vs notifications, brainstorming, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesDesign Beyond Devices — Cheryl’s bookIdeaplatz — Cheryl’s consultancyAmazon Alexa — the product Cheryl worked on, along with the Echo deviceBill & Melinda Gates Foundation — Cheryl’s current consulting projectEpisode 202: Designing for Accessibility with Cat NooneCROW worksheets — a free download based on a framework for capturing customer contextCapturing Customer Context — an upcoming workshop by CherylSwimlane diagram — a flowchart that visually represents job-sharing and responsibilities for sub-processes of a business process (Wikipedia article)Atomic Design — a book by Brad FrostAlexa notifications platformUserlist — Jane’s productAnna Abovyan — an interview of this multimodal designer is featured in Cheryl’s bookJourney Mapping 101 — an introductory Nielsen Norman Group articleideaplatz.com — Cheryl’s design-focused websitecherylplatz.com — Cheryl’s broader, professional websiteUse promocode UIBREAKFASTDBD0121 to get 20% off Cheryl’s book on Rosenfeld Media’s website until February 28, 2021Follow Cheryl on Twitter, LinkedIn, and MediumToday’s SponsorThis episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Designing for financial apps hides many UX challenges. Is it all about fancy dashboards? How do you balance simplicity and information density?. Our guest today is Rob Gifford, Managing Director of Experience Design at Mad*Pow. He shares his story in the profession, and provides resources, examples, research, and inspiration for anyone looking to delve into financial product design.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.Show NotesMad*Pow — Rob’s companyEpisode 162: Designing for Behavior Change with Amy BucherEpisode 140: Sustainable UX with James ChristieA Brief Introduction to the COM-B Model of Behaviour and the PRIM Theory of Motivation — an article by Robert West and Susan MichieBJ Fogg — the Stanford University behavior design researcher known for the Fogg Behavior ModelEpisode 131: Design Sprint with Jonathan CourtneyThe Paradox of Choice — a book by Barry SchwartzSelf-determination theory — a Wikipedia articleLemonade insurance, Betterment, Credit Karma, Mint — examples of user-friendly financial appsEngaged — a book by Amy Bucher, recommended by Rob as a great introduction to behavioral designDesign for Behavior Change — a book by Steven WendelMadpow’s upcoming eventsMadpow’s case studiesgiffordux.com — Rob’s personal websiteFollow Rob on LinkedIn and TwitterToday’s SponsorThis episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

We’re bringing you another special episode from the Better Done Than Perfect vault! In this episode, our guest is Kristina Quinones, Head of Customer Experience at MeetEdgar. We discuss how they do onboarding at MeetEdgar, their 7-day free trial experiment, content batching parties, and much more.Please head over to the episode page for the detailed recap and key takeaways.Show notesSwitch Interviews & Strategic Content with Alli BlumMeetEdgar’s content batching parties playlistDemio — webinar software“First Friend” — MeetEdgar’s concept of having that one person support a user throughout their onboarding journeyMixpanel — a product analytics toolmeetedgar.comFollow MeetEdgar on Twitter, Facebook, Instagram, Pinterest and LinkedInFollow Kristina on TwitterThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.