How can analytics direct us to the right path for our product? And how can we lay the best foundations for measuring website engagement? Our guest today is Helena Ronis, founder and CEO of AllFactors. You’ll hear Helena’s recommendations on analytics, content marketing, driving traffic, SEO, engagement, readership, and much more.

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Show Notes

• AllFactors — Helena’s product, a marketing analytics tool
• VoxSnap — Helena’s previous product
• GDPR, CCPA — key privacy acts
• Adobe Analytics, Google 360 — enterprise web analytics tools
• MIT Sloan — MIT’s world-renowned business school
• AllFactor’s Marketing Insights Blog — their blog where you can follow Helena’s SaaS Marketing series
• How Copysmith is Utilizing The GPT-3 AI to Automate Copywriting for Marketing — Helena’s interview with Copysmith founder Jasmine Wang
• Survival to Thrival — a two-book series for startups by Bob Tinker and Tae Hea Nahm
• Userlist — Jane’s product
• Follow Helena on Twitter and LinkedIn
• Women Founders Community — Helena’s Facebook group for female founders
• Drop Helena a line at helena@allfactors.com

Today’s Sponsor

This episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at userlist.com.

Interested in sponsoring an episode? Learn more here.

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