What makes a successful paid ad campaign? How can we make this channel work? Our guest today is Pamela Wagner, founder and CEO of Ajala Digital. You'll learn how Pamela helps clients at her agency, what tools they use, what you can do with various budgets, how to get a better return, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesAjala Digital — Pamela's ad agencyGoogle PageSpeed Insights — used to evaluate webpage performanceKartra — a marketing automation toolSegMetrics — tool for tracking marketing funnel dataGoogle Skillshop — free training for Google toolsGoogle Ads Help — Google Ads support resourcesGrow with Google — free certificate courses and resourcesGoogle Alerts — service that deliveries email summaries for certain topicsThink with Google — marketing insights from GoogleFollow Ajala Digital on Facebook and LinkedInToday’s SponsorThis episode is brought to you by Around — video calls designed for collaboration, not meetings. Around's lightweight, beautiful and fun interface automatically frees up your screen; it's perfect for design sessions, crits, and brainstorms. Just search for around_hq on Twitter, you'll see that the design community is obsessed with this tool. Try it out for free at around.co/uibreakfast.Interested in sponsoring an episode?  Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

How can we use data to drive discussions and solve disagreements as a product team? How can we, as designers, take a seat at the decision-making table? Today our guest is Zack Naylor, the co-founder and CEO of Aurelius. You’ll learn how to convert data into product insights, how to evaluate quantitative and qualitative data, how to say "no" to product roadmap suggestions, and more.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesAurelius — Zack's product, a UX research and insights toolThe Aurelius Podcast — Zack’s show, interviews with UX professionalsAurelius Podcast: Episode 40 – What UX Designers & Researchers Need to Know About Business with Jane PortmanEpisode 201: Data-Driven Insights with Helena RonisEpisode 75: Organizing a UX Research Panel with Ashley WarrenEpisode 209: JTBD Interviews with Alli BlumUserlist — Jane’s SaaS productShape Up — a book by Ryan Singer at BasecampEpisode 170: The Power of Workshops with Jonathan CourtneyREWORK — a podcast by the makers of Basecamp about a better way to work and run your businessFollow Zack on TwitterChat with Zack at AureliusToday’s Sponsor This episode is brought to you by Yellow Images, the premium graphic assets marketplace. Get access to high-quality mockups, PNG images, creative fonts, and more, to save time on your presentations. Wow your next client by heading over to yellowimages.com and snag a 20% discount using our limited-time promocode UIBREAKFAST20.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Moritz Dausinger, founder of Refiner. Moritz shares the story behind his survey tool, when and how to survey your users, and many other tips for making the most of the survey data.Please head over to the episode page  for the detailed recap and key takeaways.Show notesRefiner — Moritz’s product, a survey tool for SaaS companiesMailparser, Docparser — Moritz’s past projects prior to RefinerSegment — customer data platform (CDP)Amplitude — product analytics toolGall’s Law — the law about complex systems being built from simple systemsCapterra — software search and comparison toolSaas Growth Hacks — a popular Facebook group for SaaS foundersQuora — knowledge sharing platformProduct-Led Growth — product-based go-to-market strategyFollow Moritz on TwitterThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

What can we learn about starting new SaaS products from a multi-exit founder? Are there generalized lessons that apply for almost every product? Our guest today is Adii Pinaar, the founder of Cogsy and author of Life Profitability. You’ll learn what lessons Adii accumulated from his prior companies, how to evaluate advice before applying it, how to hire in the early stages, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesWooCommerce — Adii’s prior company acquired by AutomatticConversio (now CM Commerce) — another one of Adii’s products, acquired by Campaign MonitorLife Profitability — Adii’s recent bookCogsy — Adii’s new product, an ecommerce inventory purchasing toolEpisode 157: Serving Your Customer’s Customers with Adii PienaarCarrots, Sticks & Measuring Success with Adii PienaarSKUs — stock keeping units, part of product catalog, used for inventory trackingMetered billing — pricing based on usage levelExpansion revenue — additional revenue generated by existing customersBehind the Scenes: How We Bought userlist.com & Rebranded as UserlistRosie Manning — brand and product designerUserlist — Jane’s SaaS productEpisode 172: Naming Your Product with Brad FlowersWho Not How — book Adii credits with transformative thinking, “Who do I need to accomplish X?” as opposed to “How do I accomplish X?”TinySeed — SaaS accelerator for bootstrappersAdii’s websiteFollow Adii on TwitterToday’s SponsorThis episode is brought to you by Hotjar. This tool lets you see how people truly experience your site or product and gives your users a voice. Let real users show and tell you which changes your team should make to improve user experience. Eliminate the guesswork: use Hotjar to understand how users experience your site. Try Hotjar Business free for 3 months at hotjar.com/uibreakfast.Interested in sponsoring an episode?  Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

What does it take to successfully run a content library for designers? What are the challenges? Our guest today is Ramy Khuffash, indie hacker and founder of Page Flows and Screenjar. You’ll learn about Ramy’s founder journey, how he works on multiple products simultaneously, how content products compare to traditional SaaS products, his pricing strategy, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesPage Flows — Ramy’s project, a library of UX patternsScreenjar — Ramy’s video messaging toolUI Movement — Newsletter Ramy created to share design animation (now Screenlane)The Mom Test — a book by Rob FitzpatrickMonosnap — desktop screen recorderProduct Hunt, Indie Hackers, Hackers News — sources for Ramy’s content inspirationUserlist — Jane’s SaaS productCanva — a popular design tool with good templatesClubhouse — a popular audio chat applicationTrends.vc — Dru Riley’s productNomad List — a popular resource for digital nomads Key Values — tool for value-based hiringEpisode 163: Building Communities with Courtland AllenCustomer Success for Infoproducts with Alex HillmanRocket Gems — Ramy’s blog Follow Ramy on TwitterToday’s SponsorThis episode is brought to you by Yellow Images — a marketplace of over 50,000 high-quality mockups, creative fonts, PNG images, presets, brushes and more. Save time on presentations, finish your projects faster, and wow clients with premium designs and branding solutions. Get a 20% discount with our limited-time promocode UIBREAKFAST20 at yellowimages.com.Interested in sponsoring an episode?  Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

How can you do better at user interviews (even if the process scares you)? Our guest today is Alli Blum, SaaS researcher and strategist. You’ll learn all about the Jobs to Be Done framework, top questions to ask, biggest challenges, best practices of conduct, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesEpisode 112: Optimizing SaaS Trials with Alli BlumBetter Done Than Perfect. Switch Interviews & Strategic Context with Alli BlumEpisode 181: Jobs to Be Done with Jim KalbachThe Jobs To Be Done Playbook — Jim Kalbach’s bookPersonas, Jobs to Be Done, the Hero’s Journey — the user research frameworks Alli mentionsApril Dunford — a B2B Tech positioning consultant, speaker, and authorUserlist — Jane’s SaaS productuserinterviews.com — a platform for recruiting research participantsThe Mom Test — a book by Rob FitzpatrickBob Moesta and Chris Spiek — Uncovering JTBDHow to Use Jobs to Be Done to Perfect Your Positioning — Claire Suellentrop’s talk at MicroConf Growth 2018Demand Maven — Asia Orangio’s SaaS growth consultancyalliblum.com/jtbdFollow Alli on TwitterToday’s SponsorThis episode is brought to you by Yellow Images, the premium graphic assets marketplace. Get access to high-quality mockups, PNG images, creative fonts, and more, to save time on your presentations. Wow your next client by heading over to yellowimages.com and snag a 20% discount using our limited-time promocode UIBREAKFAST20.Interested in sponsoring an episode?  Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Is great illustration a privilege of industry giants? What if every software project could use it freely? Our guest today is Pablo Stanley, iconic illustrator and co-founder at Blush. He shares his take on creativity, illustration systems, his favorite brands, illustration sourcing at Blush, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesBlush — Pablo’s design appStart With Why — a book by Simon SinekJohn Maeda — one of Pablo’s design heroesDropbox, Mailchimp, Intercom — brands that leverage great illustrationsUnsplash — the most popular source of free imagesFollow Pablo on TwitterToday’s SponsorThis episode is brought to you by Yellow Images — a marketplace of over 50,000 high-quality mockups, creative fonts, PNG images, presets, brushes and more. Save time on presentations, finish your projects faster, and wow clients with premium designs and branding solutions. Get a 20% discount with our limited-time promocode UIBREAKFAST20 at yellowimages.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Today we’re bringing you the first episode of Better Done Than Perfect’s Season 2. Join us for a talk with Alex Hillman, founder of Stacking The Bricks and author of The Tiny MBA. We discuss the company’s conception and philosophy, how they handle customer service, what makes a great course, and so much more.Please head over to the episode page for the detailed recap and key takeaways.Show notesStacking The Bricks — Alex’s company together with Amy HoyNoko, EveryTimeZone — products by Amy Hoy, Alex’s partner30x500 — Alex and Amy’s flagship productIndy Hall — Alex’s famous coworking space, now a remote work communityJust F#*!ing Ship — a book by Amy and AlexWrite Useful Books — a book & tool by Rob FitzpatrickUI Breakfast Episode 206: Writing Useful Books with Rob FitzpatrickBear — a note-taking appThe Essential Podcasting Guide — a book by Craig Hewitt of CastosNathan Barry’s ConvertKit AcademyMastering ConvertKit — a course by Brennan Dunn available at Double Your Freelancing RateFundamental UI Design — a book Jane wrote for InVision (currently a free course)BadAss: Making Users Awesome — a book by Kathy SierraFollow Alex on TwitterThe Tiny MBA — Alex’s book (use promocode BDTP20 at checkout for 20% off)Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

What makes a successful scheduling app? We may never know the exact answer, but we can learn from some of the best. Our guest today is Derrick Reimer, founder of SavvyCal. He shares the story behind his new product, calendar design tips, customer success insights, tool recommendations, and much more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesSavvyCal — Derrick’s product we’re talking aboutEpisode 150: Understanding Product-Market Fit with Derrick ReimerDrip, Level, StaticKit — Derrick’s previous productsCalendly — a popular scheduling toolThe UI Audit: Interview with Tope Awotona of CalendlyEpisode 64: Making Freemium Work with Bridget HarrisEpisode 183: Customer Success with Anna JacobsonFullCalendar —a Javascript event libraryUserlist — Jane’s productSunrise, Sunsama — popular calendar-based productsLinear, Twitter, Stripe, Tailwind UI  — examples of design that inspire DerrickEpisode 154: Refactoring UI with Adam Wathan and Steve SchogerCorey Haines — helps Derrick with MarketingSavvyCal on Product HuntFollow Derrick on TwitterGet 25% off your first year of SavvyCal using promocode UIBREAKFASTToday’s SponsorThis episode is brought to you by Userlist — a lifecycle messaging tool for SaaS companies. It’s perfect for sending smart onboarding campaigns, or any other behavior-based communication. We have everything you need to get started quickly and painlessly: developer-friendly API, campaign templates, and hands-on support from the founders. Try Userlist free at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

What does it take to write a truly useful book? How do you measure and optimize reader engagement? Our guest today is Rob Fitzpatrick, author of The Mom Test and entrepreneur. You’ll hear Rob’s take on traditional publishing vs self-publishing, customer interviews, testing, iteration cycles, book marketing, reader profiles, and his DEEP writing framework.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesThe Mom Test, Workshop Survival Guide — Rob’s booksDEEP — Rob’s framework for writing (Desirable, Effective, Engaging and Polished)Authority — a book by Nathan BarryThe E-myth Revisited — a book by Michael E. GerberSense & Respond Press, Rosenfeld Media — tech-themed publishersThe Tiny MBA — a book by Alex HillmanThe Brain Audit — a book by Sean D’SouzaAlexander Osterwalder, Yves Pigneur — the authors of Business Model Generation who invested heavily in illustrations for their bookwriteusefulbooks.com — Rob’s websiteFollow Rob on Twitter or email him at rob@robfitz.comToday’s SponsorThis episode is brought to you by Userlist — a lifecycle messaging tool for your SaaS product. At Userlist, our mission is to make your founder journey more enjoyable and less overwhelming. That’s why we built an email automation tool that does exactly what you need. No more, no less. Manage your users, segment them, and get in touch throughout their journey — all based on their behavior. Try Userlist free whenever you’re ready at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.