UI Breakfast: UI/UX Design and Product Strategy

Today we talk about marketing yourself, both as a personal brand and at work. Our guest is Shawn “Swyx” Wang, an engineering thought leader and author of “The Coding Career Handbook.” You’ll learn several components of defining your brand, tips on expressing that brand in public, collateral and strategies that will help you at work, and more.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesSwyx.io — Shawn’s websiteThe Coding Career Handbook — Shawn’s bookTwo Sigma, Netlify, AWS — Shawn’s previous places of workTemporal — Shawn’s current place of workHow to Market Yourself without Being a CelebrityTwitter, LinkedIn, Instagram, Polywork — popular social networks to start building your audienceThe Craft of Storytelling + Thinking Like Elon Musk — an interview with Tim UrbanBuilding a CFP Process — Shawn’s blog post on public speakingNader Dabit — Shawn’s previous coworker, someone who maintains an extensive travel scheduleThe Swyx Mixtape — Shawn’s podcastEpisode 205: Building Your Platform with Corbett BarrDescript — an all-in-one audio and video editing tool with transcriptionFollow Shawn on TwitterGet 30% off Shawn’s book at learninpublic.org/?c=UIBREAKFAST30Today’s SponsorThis show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Colin Nederkoorn, founder of Customer.io. You'll learn about the common mistakes companies make when setting up their email tools, how to best handle certain types of data, tips for providing “done for you” services, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesCustomer.io — Colin’s company, a customer engagement platformMixpanel, Kissmetrics — popular product analytics toolsKlaviyo — an email automation platform for ShopifySegment — a customer data platformRudderStack — a data integration tool competing with SegmentSegment’s Data Collection Best Practices — a resource for developing your data tracking planFollow Colin on TwitterColin’s personal websiteThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Today we talk about “franchising” — a mental model applicable in marketing and other areas. Our guest is Jordan Skole, a marketing leader and director of product growth at AutoBooks. You’ll learn how to apply this mental model, the best timing for automating processes, tips for solving marketing challenges, the importance of side projects, and more.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesAutoBooks — Jordan’s current place of workAmbassador, ActiveCampaign — some of Jordan’s previous employersUPC Code Manager — Jordan’s productCompound Growth — Jordan’s article on the franchise philosophyNathan Baschez — works in podcast media, UI designBetter Done Than Perfect — Jane’s show at UserlistBiggerPockets forum — real estate investing resourceTAM — total addressable marketJoanna Wiebe — founder of CopyhackersVal Geisler, Alli Blum, Claire Suellentrop — helped Jordan scale the conversion copywriting team at AutoBooksFarnam Street — a resource for mental modelsFollow Jordan on TwitterVentures & Adventures — Jordan’s siteToday’s SponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Jason Resnick of ​​NurtureKit. You'll learn how to balance nurture sequences and broadcast emails, how to approach segmentation and lead scoring, tips for improving automations, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesNurtureKit — Jason’s consulting businessDrip, ConvertKit, ActiveCampaign — popular email marketing toolsLivestorm — webinar software Follow Jason on TwitterSubscribe to Jason’s NurtureKit channel on YouTubeThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

What is behavioral economics, and how can it help us design better products? Our guest today is Kristen Berman, co-founder of Irrational Labs. You’ll learn the key concepts, tips for motivating users, how behavior shapes design, resources for studying behavior, and more.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesIrrational Labs — Kristen’s companyQuicken by Intuit— one of Kristen’s previous projectsDan Ariely — Kristen’s co-founderWikipedia’s List of Cognitive BiasesThe 3B Framework — designing for behavioral changeWhy we Do What We Do — a book by Edward Deci on motivationBurning Man — a famous festivalSteady — a fintech appOptimism Bias — one of the cognitive biasesUserlist — Jane’s tool, email marketing automation for SaaSJuul — an example of replacing a behavior instead of stopping it entirelyBehavioral Economics Bootcamp — 20% off using promocode UIBREAKFASTIrrational Labs Newsletter — great resource on behavioral economicsPredictably Irrational — a book by Dan ArielyInfluence — a book by Robert CialdiniFollow Kristen on TwitterToday’s SponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Can we ever skip user testing and simply rely on best practices? Our guest today is Karl Gilis, co-founder of AGConsult. You’ll learn what “best practices” mean, where to find them, when user testing is still necessary, and more.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesAGConsult — Karl’s consultancyEpisode 111: Effective Website Navigation with Els AertsEpisode 118: Customer Top Tasks with Gerry McGovernDon’t Make Me Think — a book by Steve KrugNielsen Norman Group — usability experts who publish the most trusted guidelines in the industryBaymard Institute — another organization to go for trusted guidelinesUser Interface Engineering — Jared Spool’s consultancyEpisode 148: SaaS Websites with Josh GarofaloStart With Why — a book by Simon SinekZalando — one ecommerce exampleFollow AGConsult founders, Karl & Els, on TwitterFollow Karl on LinkedInToday’s Sponsor This episode is brought to you by Wireframe — a podcast all about creativity and design. They cover a broad range of topics for creative professionals: everything from logo design to UX to typography to product packaging. The show is hosted by Khoi Vinh, Principal Designer at Adobe and one of our previous guests. To listen, search for Wireframe in your podcast app, or follow this link. Our thanks to Wireframe for their support.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Brennan Dunn, co-founder of RightMessage. We discuss how he gained his email automation knowledge, and the best practices for email automation.Please head over to the episode page for the detailed recap and key takeaways.Show notesRightMessage — Brennan's email automation and lead generation softwareCreateAndSell.co — Brennan’s project where he teaches intermediate and advanced email marketing strategiesDouble Your Freelancing — Brennan's previous solo ventureDrip, ConvertKit, Userlist, Customer.io, Mailchimp, ActiveCampaign, Klaviyo — email marketing providersLiquid — a templating language built by ShopifyBidsketch, SignWell (formerly Docsketch) — products by Ruben GamezHelp Scout, HubSpot, RightMessage — companies that do good email marketingFollow Brennan on TwitterThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

What should you do to ensure your Kickstarter campaign success? How can you avoid common pitfalls in structuring your reward tiers? Our guest today is Jeremy Slagle, founder of Slagle Design. You’ll learn how Jeremy successfully launched two children's book projects, his tips on launching a crowdfunding campaign, benefits beyond funding, and more.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesHappy Cargo Books — Jeremy’s book project with Beth StaffordSlagle Design — Jeremy’s design studioEpisode 149: Tech Education for Kids with Miriam TocinoDropbox Paper — a collaboration toolKickstarter, GoFundMe — popular crowdfunding optionsSquarespace — a popular CMSStudio Neat pens — a great product exampleIt Will Be Exhilarating — a book by Studio NeatFind Jeremy at Slagle DesignFollow Jeremy on Twitter and InstagramToday’s Sponsor This episode is brought to you by Wireframe — a podcast all about creativity and design. They cover a broad range of topics for creative professionals: everything from logo design to UX to typography to product packaging. The show is hosted by Khoi Vinh, Principal Designer at Adobe and one of our previous guests. To listen, search for Wireframe in your podcast app, or follow this link. Our thanks to Wireframe for their support.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Can you run a successful company while keeping a calm workplace? What practices lead to logical and thoughtful decision making, even in times of high stress? Our guest today is Hanne Vervaeck, COO at Thrive Themes. You’ll learn what “calm” means to them, practical tips on hiring, how they approach work boundaries and goals, and more.Download the MP3 audio file: right-click here and choose Save As.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesIt Doesn’t Have to Be Crazy at Work — book by Jason Fried at BasecampTraction System — a goal setting frameworkPeter Thiel Principle — the best individual contributors may not make the best leaders of that roleTheme Builder — one of the big projects at Thrive ThemesFollow Hanne on LinkedInFollow Thrive Themes on TwitterToday’s Sponsor This episode is brought to you by Copilot. Looking for a better way to track your spending? Tired of juggling multiple bank apps? Copilot is a beautifully designed personal finance app created by Google engineers that gives you insights you won't get from your banks. Let Copilot automatically find your subscriptions, categorize your spending, and track your investments and net worth. Download Copilot today at copilot.money and use promocode UIBREAKFAST to double your free trial.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Today we have another episode of Better Done Than Perfect. Listen in as we talk with Jonny Burch, co-founder and CEO of Progression. We discuss several challenges they face while operating in the HR space — from selling their software to aligning vocabulary with customers.Please head over to the episode page for the detailed recap and key takeaways.Show notesProgression — Jonny's career growth productProgression.fyi — the original free resourceDeliveroo — a popular UK-based delivery company, similar to Uber EatsDovetail — a tool for capturing product insightsFigma — web-based design tool, a community of design advocatesGainsight — customer success and product experience softwareSegment — a popular customer data platform (CDP)Mixpanel — a tool for event-based analyticsChargebee — a subscription billing & revops platformChartMogul — a tool for revenue analyticsSmartlook — a tool for user behavior tracking, similar to FullStoryFollow Jonny on TwitterFollow Progression on TwitterEmail jonny@progressionapp.com and mention UIBREAKFAST to claim your product discountThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.