The EdUp Experience

It's YOUR time to #EdUpIn this episode, recorded LIVE from the InsightsEDU 2025 Conference in New OrleansYOUR guests are Andrew Fleischer, Head of Industry, Elizabeth Rice, Senior Partner Lead, & Roy Daiany, Director, Education & Careers, GoogleYOUR host is Dr. Joe SallustioIn this compelling episode, Google's leadership team shares valuable insights about the evolving landscape of higher education marketing & student recruitment through AI & search technologies.Speaking from the InsightsEDU conference, the Google team reveals how successful institutions are embracing AI-driven marketing approaches that combine lead generation & brand awareness to drive enrollment growth.With extensive experience at Google & focused expertise in higher education, the team brings deep knowledge in helping institutions leverage search & YouTube for effective student recruitment.They make a powerful case for why institutions need to own their message & be present where students are searching, creating multiple meaningful engagement points with prospective students.The conversation explores how today's prospective students prioritize 3 key factors: quality of education (outcomes), flexibility in classes, & financial aid options when making decisions.The team shares practical insights about the importance of communicating concrete outcomes & ROI to prospective students, while acknowledging that institutional brands can shift rapidly in today's fast-paced information environment.Most intriguingly, they discuss Google's role in helping institutions navigate the AI revolution & how marketers adopting AI into their strategies are seeing 60% greater revenue growth compared to benchmarks.Their perspective on the evolution of higher education marketing & the growing demand for certificates & short courses provides valuable context for understanding today's recruitment landscape.For anyone interested in higher education marketing's future, this episode delivers actionable insights from experts at the intersection of search technology & student recruitment.The Google team's combination of platform expertise & industry experience makes this a must-listen conversation about effective higher education marketing in today's digital landscape.Listen in to #EdUpDo YOU want to accelerate YOUR professional development?Do YOU want to get exclusive early access to ad-free episodes, extended episodes, bonus episodes, original content, invites to special events, & more?Then ⁠⁠⁠⁠⁠⁠BECOME AN #EdUp PREMIUM SUBSCRIBER TODAY⁠⁠ - $19.99/month or $199.99/year (Save 17%)!Want YOUR org to cover costs? Email: EdUp@edupexperience.comThank YOU so much for tuning in. Join us on the next episode for YOUR time to EdUp!Connect with YOUR EdUp Team - ⁠⁠⁠⁠⁠⁠⁠⁠⁠Elvin Freytes⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠Dr. Joe Sallustio⁠⁠⁠⁠● Join YOUR EdUp community at ⁠⁠⁠⁠⁠⁠⁠⁠⁠The EdUp Experience⁠⁠⁠⁠⁠⁠⁠⁠⁠!We make education YOUR business!

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠It's YOUR time to #EdUpIn this episode, President Series #351,  (Powered By ⁠⁠⁠Ellucian⁠⁠⁠), & brought to YOU by Ellucian LIVE 2025 & HigherEd PodConYOUR guest is ⁠⁠Dr. Susan Elrod, Former Chancellor of Indiana University South BendYOUR cohost is Dr. Mary Papazian, Executive Vice President, Association of Governing Boards (AGB)YOUR host is ⁠⁠Dr. Joe SallustioHow does shared leadership drive institutional change & success?What role does scientific thinking play in higher ed leadership?How can leaders effectively navigate campus politics & resistance?Why is context crucial for implementing strategic change?How can institutions balance rapid change & thoughtful engagement?Topics include:Change Leadership ToolkitPost-pandemic transformationBudget sustainability strategiesCollaborative decision-makingLeadership development & coachingListen in to #EdUpDo YOU want to accelerate YOUR professional development?Do YOU want to get exclusive early access to ad-free episodes, extended episodes, bonus episodes, original content, invites to special events, & more?Then ⁠⁠⁠⁠⁠⁠BECOME A SUBSCRIBER TODAY⁠⁠ - $19.99/month or $199.99/year (Save 17%)!Want to get YOUR organization to pay for YOUR subscription? Email ⁠⁠⁠EdUp@edupexperience.comThank YOU so much for tuning in. Join us on the next episode for YOUR time to EdUp!Connect with YOUR EdUp Team - ⁠⁠⁠⁠⁠⁠⁠⁠⁠Elvin Freytes⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠Dr. Joe Sallustio⁠⁠⁠⁠● Join YOUR EdUp community at ⁠⁠⁠⁠⁠⁠⁠⁠⁠The EdUp Experience⁠⁠⁠⁠⁠⁠⁠⁠⁠!We make education YOUR business!

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠It's YOUR time to #EdUpIn this episode, President Series #350,  (Powered By ⁠⁠⁠Ellucian⁠⁠⁠), & brought to YOU by Ellucian LIVE 2025 & HigherEd PodConYOUR guest is Michael Zimmerman, President, CampusYOUR host is Dr. Laurie Shanderson⁠⁠⁠, Host, ⁠⁠⁠EdUp Accreditation InsightsHow does a family legacy evolve into a national online innovator?Why is faculty quality crucial for student success?How are institutions integrating traditional & digital education?What role does measured transformation play in institutional change?Why must community relationships remain strong during rebranding?Topics include:Transforming a 60-year family institutionPartnering with tech innovationBuilding quality online programsMaintaining employer relationshipsFuture of personalized educationListen in to #EdUpDo YOU want to accelerate YOUR professional development?Do YOU want to get exclusive early access to ad-free episodes, extended episodes, bonus episodes, original content, invites to special events, & more?Then ⁠⁠⁠⁠⁠⁠BECOME A SUBSCRIBER TODAY⁠⁠ - $19.99/month or $199.99/year (Save 17%)!Want to get YOUR organization to pay for YOUR subscription? Email ⁠⁠⁠EdUp@edupexperience.comThank YOU so much for tuning in. Join us on the next episode for YOUR time to EdUp!Connect with YOUR EdUp Team - ⁠⁠⁠⁠⁠⁠⁠⁠⁠Elvin Freytes⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠Dr. Joe Sallustio⁠⁠⁠⁠● Join YOUR EdUp community at ⁠⁠⁠⁠⁠⁠⁠⁠⁠The EdUp Experience⁠⁠⁠⁠⁠⁠⁠⁠⁠!We make education YOUR business!

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠It's YOUR time to #EdUpIn this episode, brought to YOU by Ellucian LIVE 2025 & HigherEd PodCon YOUR guest is ⁠⁠Josh Reibel, CEO, Dreamscape LearnYOUR host is ⁠⁠Dr. Joe SallustioHow is VR technology transforming traditional STEM education?What makes story-driven immersive learning more effective?How can universities justify the investment in VR technology?Why do achievement gaps nearly disappear with immersive learning?How does VR complement rather than replace traditional instruction?Topics include:Immersive learning innovationStudent engagement & retentionSTEM education transformationEducational storytellingTechnology implementation strategiesFor #EdUp Subscribers only via the extended conversation:Language learning applications in VRMedical training possibilitiesFuture developments in math educationInnovative faculty use casesEmerging VR applications across disciplinesListen in to #EdUpDo YOU want to accelerate YOUR professional development?Do YOU want to get exclusive early access to ad-free episodes, extended episodes, bonus episodes, original content, invites to special events, & more?Do YOU want to get all this while helping to sustain EdUp?Then ⁠⁠⁠⁠⁠⁠BECOME A SUBSCRIBER TODAY⁠⁠ - $19.99/month or $199.99/year (Save 17%)!Want to get YOUR organization to pay for YOUR subscription? Email ⁠⁠⁠EdUp@edupexperience.comThank YOU so much for tuning in. Join us on the next episode for YOUR time to EdUp!Connect with YOUR EdUp Team - ⁠⁠⁠⁠⁠⁠⁠⁠⁠Elvin Freytes⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠Dr. Joe Sallustio⁠⁠⁠⁠● Join YOUR EdUp community at ⁠⁠⁠⁠⁠⁠⁠⁠⁠The EdUp Experience⁠⁠⁠⁠⁠⁠⁠⁠⁠!We make education YOUR business!

It's YOUR time to #EdUpIn this episode, President Series #349,  (Powered By ⁠⁠⁠Ellucian⁠⁠⁠),YOUR guest is Dan Futrell, Founder, Polymath UniversityYOUR host is Dr. Laurie Shanderson⁠⁠⁠, Host, ⁠⁠⁠EdUp Accreditation InsightsThis episode highlights the innovative approach to higher education at Polymath University, a new nonprofit institution designed to be interdisciplinary, apprenticeship-based, & debt-free. Founder Dan Futrell shares his vision for a university that addresses both accessibility & effectiveness challenges in higher education through a unique model where students pursue three non-adjacent majors while working as apprentices with employer partners.The conversation explores how Polymath's approach differs from traditional higher education by focusing primarily on instruction rather than facilities, athletics, or research. Students will earn a bachelor's degree in three years through a year-round program with eight-week course blocks, developing breadth, depth, & integration across disciplines that prepares them to solve complex problems in an interdisciplinary way.Polymath University demonstrates a compelling value proposition through its ROTC-inspired model for the private sector, where students work as paid apprentices with employers who cover the $9,500 annual tuition. This partnership helps fill high-vacancy, high-demand roles while providing students valuable applied learning experiences & career pathways without debt.The institution's early-stage development includes standalone remote courses beginning April 2025, a master's level certificate program launching Fall 2025, & plans for the full bachelor's degree program in 2028. Futrell emphasizes the importance of finding both employer partners & faculty who prioritize teaching, coaching, & mentoring studentsListen in to #EdUpDo YOU want to accelerate YOUR professional development?Do YOU want to get exclusive early access to ad-free episodes, extended episodes, bonus episodes, original content, invites to special events, & more?Then ⁠⁠⁠⁠⁠⁠BECOME AN #EdUp PREMIUM SUBSCRIBER TODAY⁠⁠ - $19.99/month or $199.99/year (Save 17%)!Want YOUR org to cover costs? Email: EdUp@edupexperience.comThank YOU so much for tuning in. Join us on the next episode for YOUR time to EdUp!Connect with YOUR EdUp Team - ⁠⁠⁠⁠⁠⁠⁠⁠⁠Elvin Freytes⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠Dr. Joe Sallustio⁠⁠⁠⁠● Join YOUR EdUp community at ⁠⁠⁠⁠⁠⁠⁠⁠⁠The EdUp Experience⁠⁠⁠⁠⁠⁠⁠⁠⁠!We make education YOUR business!

It's YOUR time to #EdUpIn this episode, President Series #348,  (Powered By ⁠⁠⁠Ellucian⁠⁠⁠),YOUR guest is ⁠⁠Dr. Brian Johnson, President, Warner Pacific UniversityYOUR cohost is ⁠⁠Mark Wheeler, VP of Partnership Development, EducationDynamicsYOUR host is ⁠⁠Dr. Joe SallustioThis episode highlights Warner Pacific University's unique position as a Christian university serving a diverse student population of around 650 students, with federal designations as both a Hispanic Serving Institution & an Asian American, Native American, Pacific Islander Serving Institution.President Johnson, the first minority president in the university's 83-year history, shares how WPU focuses on helping students discover their purpose & align their careers with their callings through a Christ-centered education approach.The conversation explores WPU's strategy for growth, potential expansion to 850-1200 students, & the importance of mission alignment in institutional development. As a small institution, WPU faces unique challenges in managing resources while maintaining academic quality & student support services.The university has successfully leveraged its federal designations to secure grant opportunities that support student success initiatives. President Johnson discusses the delicate balance of preserving liberal arts tradition while meeting career-focused education demands, particularly for first-generation & diverse student populations.Throughout the discussion, President Johnson emphasizes the enduring value of purpose-driven education in today's marketplace, highlighting how WPU's mission serves both students' career aspirations & personal development.Listen in to #EdUpDo YOU want to accelerate YOUR professional development?Do YOU want to get exclusive early access to ad-free episodes, extended episodes, bonus episodes, original content, invites to special events, & more?Then ⁠⁠⁠⁠⁠⁠BECOME AN #EdUp PREMIUM SUBSCRIBER TODAY⁠⁠ - $19.99/month or $199.99/year (Save 17%)!Want YOUR org to cover costs? Email: EdUp@edupexperience.comThank YOU so much for tuning in. Join us on the next episode for YOUR time to EdUp!Connect with YOUR EdUp Team - ⁠⁠⁠⁠⁠⁠⁠⁠⁠Elvin Freytes⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠Dr. Joe Sallustio⁠⁠⁠⁠● Join YOUR EdUp community at ⁠⁠⁠⁠⁠⁠⁠⁠⁠The EdUp Experience⁠⁠⁠⁠⁠⁠⁠⁠⁠!We make education YOUR business!

It's YOUR time to #EdUpIn this episode, President Series #345-347, recorded LIVE from the InsightsEDU 2025 Conference in New OrleansYOUR guests are Xavier Cole, President, Loyola University New Orleans, Dr. Melik Khoury, President, Unity Environmental University, & Brent Fitch, President, RMCADYOUR cohost is ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Elvin Freytes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YOUR host is Dr. Joe SallustioIn this dynamic episode featuring 3 distinctive university presidents, each leader shares unique insights about leading their institutions & serving today's learners.Dr. Cole discusses Loyola's role as an anchor institution in New Orleans, emphasizing their focus on developing servant leaders through Jesuit education principles. He shares how New Orleans serves as a learning laboratory for students.Dr. Khoury delivers candid perspectives on transparency in leadership & the importance of authentic communication in higher education. He discusses Unity's significant growth & his philosophy of "living out loud" as a president.Brent Fitch reveals how RMCAD achieved 50% growth since 2019 through strategic initiatives like unified pricing & managed growth. He shares their innovative 9-stage student journey framework with corresponding KPIs.The conversations explore essential themes in higher education today, from balancing traditional values with innovative approaches to the critical importance of maintaining a strong institutional identity. The presidents discuss strategies for leading with transparency while driving strategic growth & ensuring student success. Throughout the discussions, they emphasize the paramount importance of understanding & meeting the needs of today's modern learners.Listen in to #EdUpDo YOU want to accelerate YOUR professional development?Do YOU want to get exclusive early access to ad-free episodes, extended episodes, bonus episodes, original content, invites to special events, & more?Then ⁠⁠⁠⁠⁠⁠BECOME AN #EdUp PREMIUM SUBSCRIBER TODAY⁠⁠ - $19.99/month or $199.99/year (Save 17%)!Want YOUR org to cover costs? Email: EdUp@edupexperience.comThank YOU so much for tuning in. Join us on the next episode for YOUR time to EdUp!Connect with YOUR EdUp Team - ⁠⁠⁠⁠⁠⁠⁠⁠⁠Elvin Freytes⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠Dr. Joe Sallustio⁠⁠⁠⁠● Join YOUR EdUp community at ⁠⁠⁠⁠⁠⁠⁠⁠⁠The EdUp Experience⁠⁠⁠⁠⁠⁠⁠⁠⁠!We make education YOUR business! 

It's YOUR time to #EdUpIn this episode, recorded LIVE from the InsightsEDU 2025 Conference in New OrleansYOUR guest isMatthew Loonam, Lead Enterprise Executive - Education Vertical, LinkedInYOUR host is Dr. Joe SallustioIn this compelling episode, LinkedIn's Matthew Loonam shares valuable insights about the evolving landscape of higher education marketing & student recruitment through professional social networks.Speaking from the InsightsEDU conference in New Orleans, Loonam reveals how successful institutions are embracing full-funnel marketing approaches that combine lead generation & brand awareness to drive enrollment growth.With six years at LinkedIn & over five years focused on higher education, Loonam brings deep expertise in helping institutions leverage professional networks for student recruitment.He makes a powerful case for why institutions need to move beyond single-touch marketing to create multiple meaningful engagement points with prospective students.The conversation explores how today's shortened consideration set - down from three schools to just two - makes institutional differentiation & storytelling more critical than ever.Loonam shares practical insights about the importance of communicating concrete outcomes & ROI to prospective students, moving beyond generic messaging about flexibility & affordability.Most intriguingly, Loonam discusses LinkedIn's growing appeal to younger demographics & how the platform maintains human connection in an AI-driven world through authentic networking.His perspective on the evolution of higher education marketing & the continued importance of upskilling provides valuable context for understanding today's recruitment landscape.For anyone interested in higher education marketing's future, this episode delivers actionable insights from someone at the intersection of professional networking & student recruitment.Loonam's combination of platform expertise & industry experience makes this a must-listen conversation about effective higher education marketing in today's digital landscape.Listen in to #EdUpDo YOU want to accelerate YOUR professional development?Do YOU want to get exclusive early access to ad-free episodes, extended episodes, bonus episodes, original content, invites to special events, & more?Then ⁠⁠⁠⁠⁠⁠BECOME AN #EdUp PREMIUM SUBSCRIBER TODAY⁠⁠ - $19.99/month or $199.99/year (Save 17%)!Want YOUR org to cover costs? Email: EdUp@edupexperience.comThank YOU so much for tuning in. Join us on the next episode for YOUR time to EdUp!Connect with YOUR EdUp Team - ⁠⁠⁠⁠⁠⁠⁠⁠⁠Elvin Freytes⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠Dr. Joe Sallustio⁠⁠⁠⁠● Join YOUR EdUp community at ⁠⁠⁠⁠⁠⁠⁠⁠⁠The EdUp Experience⁠⁠⁠⁠⁠⁠⁠⁠⁠!We make education YOUR business!

It's YOUR time to #EdUpIn this episode, recorded LIVE from the InsightsEDU 2025 Conference in New OrleansYOUR guests are Katie Tomlinson, Sr. Director of Analytics & BI, & Greg Clayton, President, EducationDynamicsYOUR host is Dr. Joe SallustioIn this insightful episode, EducationDynamics leaders Greg Clayton & Katie Tomlinson share compelling findings from their latest "Engaging the Modern Learner" report, revealing dramatic shifts in how students approach higher education.Speaking from the record-breaking InsightsEDU conference, they explain why traditional student classifications are becoming obsolete as learners of all types converge around the same core values.Clayton shares a fascinating revelation about how prospective students' search behavior has completely flipped over the past decade - from primarily program-focused to brand-focused searches.This shift has major implications for how institutions need to think about marketing & enrollment strategy.The conversation takes an especially interesting turn when Tomlinson, EducationDynamics' data guru, dives into surprising statistics about enrollment speed & decision-making.Her revelation that 72% of students enroll at the first school that admits them highlights the critical importance of quick, responsive admissions processes.The discussion offers valuable insights about brand loyalty & lifetime learning, with 48% of current students planning to seek additional credentials at their existing school.This represents a major opportunity for institutions willing to evolve beyond viewing education as a one-time transaction.For anyone interested in understanding today's learners & how to effectively reach them, this episode provides essential insights backed by fresh data.Clayton & Tomlinson's analysis of changing student behaviors, combined with practical recommendations for institutions, makes this a must-listen conversation about the future of higher education marketing & enrollment.Listen in to #EdUpDo YOU want to accelerate YOUR professional development?Do YOU want to get exclusive early access to ad-free episodes, extended episodes, bonus episodes, original content, invites to special events, & more?Then ⁠⁠⁠⁠⁠⁠BECOME AN #EdUp PREMIUM SUBSCRIBER TODAY⁠⁠ - $19.99/month or $199.99/year (Save 17%)!Want YOUR org to cover costs? Email: EdUp@edupexperience.comThank YOU so much for tuning in. Join us on the next episode for YOUR time to EdUp!Connect with YOUR EdUp Team - ⁠⁠⁠⁠⁠⁠⁠⁠⁠Elvin Freytes⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠Dr. Joe Sallustio⁠⁠⁠⁠● Join YOUR EdUp community at ⁠⁠⁠⁠⁠⁠⁠⁠⁠The EdUp Experience⁠⁠⁠⁠⁠⁠⁠⁠⁠!We make education YOUR business!

It's YOUR time to #EdUpIn this episode, recorded LIVE from the InsightsEDU 2025 Conference in New OrleansYOUR guest is Brent Ramdin, CEO, EducationDynamicsYOUR host is Dr. Joe SallustioIn this compelling episode, EducationDynamics CEO Brent Ramdin shares provocative insights about why some institutions are thriving while others struggle in today's challenging higher education landscape.Speaking from the record-breaking InsightsEDU conference in New Orleans, Ramdin reveals how the fastest-growing programs in the nation are succeeding by fundamentally rethinking their approach to enrollment & institutional sustainability.As the new CEO, Ramdin brings a fresh perspective, candidly addressing how institutions must balance revenue & reputation - a topic many in higher education have been hesitant to discuss openly.He makes a powerful case for why it's time to move beyond theoretical enrollment strategies to more pragmatic approaches.The conversation explores the evolution of marketing in higher education, challenging the traditional "black box" philosophy of enrollment management.Ramdin shares real examples of how innovative institutions are achieving remarkable growth by embracing transparency and agile strategies.Most intriguingly, Ramdin offers insights into how successful institutions are adapting to serve the "modern learner" - explaining why the traditional divisions between online, adult, and traditional students are breaking down.His explanation of the "three C's" (cost, career, & convenience) provides a compelling framework for understanding today's student mindset.For anyone interested in higher education's future, this episode delivers valuable insights from someone working with many of the fastest-growing institutions in the country.Ramdin's combination of strategic vision & practical experience makes this a must-listen conversation about the future of higher education marketing & enrollment.Listen in to #EdUpDo YOU want to accelerate YOUR professional development?Do YOU want to get exclusive early access to ad-free episodes, extended episodes, bonus episodes, original content, invites to special events, & more?Then ⁠⁠⁠⁠⁠⁠BECOME AN #EdUp PREMIUM SUBSCRIBER TODAY⁠⁠ - $19.99/month or $199.99/year (Save 17%)!Want YOUR org to cover costs? Email: EdUp@edupexperience.comThank YOU so much for tuning in. Join us on the next episode for YOUR time to EdUp!Connect with YOUR EdUp Team - ⁠⁠⁠⁠⁠⁠⁠⁠⁠Elvin Freytes⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠Dr. Joe Sallustio⁠⁠⁠⁠● Join YOUR EdUp community at ⁠⁠⁠⁠⁠⁠⁠⁠⁠The EdUp Experience⁠⁠⁠⁠⁠⁠⁠⁠⁠!We make education YOUR business!