It's YOUR time to #EdUp

In this episode, recorded LIVE from the InsightsEDU 2025 Conference in New Orleans

YOUR guest isMatthew Loonam, Lead Enterprise Executive - Education Vertical, LinkedIn

YOUR host is Dr. Joe Sallustio

In this compelling episode, LinkedIn's Matthew Loonam shares valuable insights about the evolving landscape of higher education marketing & student recruitment through professional social networks.

Speaking from the InsightsEDU conference in New Orleans, Loonam reveals how successful institutions are embracing full-funnel marketing approaches that combine lead generation & brand awareness to drive enrollment growth.

With six years at LinkedIn & over five years focused on higher education, Loonam brings deep expertise in helping institutions leverage professional networks for student recruitment.

He makes a powerful case for why institutions need to move beyond single-touch marketing to create multiple meaningful engagement points with prospective students.

The conversation explores how today's shortened consideration set - down from three schools to just two - makes institutional differentiation & storytelling more critical than ever.

Loonam shares practical insights about the importance of communicating concrete outcomes & ROI to prospective students, moving beyond generic messaging about flexibility & affordability.

Most intriguingly, Loonam discusses LinkedIn's growing appeal to younger demographics & how the platform maintains human connection in an AI-driven world through authentic networking.

His perspective on the evolution of higher education marketing & the continued importance of upskilling provides valuable context for understanding today's recruitment landscape.

For anyone interested in higher education marketing's future, this episode delivers actionable insights from someone at the intersection of professional networking & student recruitment.

Loonam's combination of platform expertise & industry experience makes this a must-listen conversation about effective higher education marketing in today's digital landscape.

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