The EdUp Experience LIVE from the InsightsEDU 2025 Conference - with Katie Tomlinson, Sr. Director of Analytics & BI, & Greg Clayton, President, EducationDynamics
It's YOUR time to #EdUp
In this episode, recorded LIVE from the InsightsEDU 2025 Conference in New Orleans
YOUR guests are Katie Tomlinson, Sr. Director of Analytics & BI, & Greg Clayton, President, EducationDynamics
YOUR host is Dr. Joe Sallustio
In this insightful episode, EducationDynamics leaders Greg Clayton & Katie Tomlinson share compelling findings from their latest "Engaging the Modern Learner" report, revealing dramatic shifts in how students approach higher education.
Speaking from the record-breaking InsightsEDU conference, they explain why traditional student classifications are becoming obsolete as learners of all types converge around the same core values.
Clayton shares a fascinating revelation about how prospective students' search behavior has completely flipped over the past decade - from primarily program-focused to brand-focused searches.
This shift has major implications for how institutions need to think about marketing & enrollment strategy.
The conversation takes an especially interesting turn when Tomlinson, EducationDynamics' data guru, dives into surprising statistics about enrollment speed & decision-making.
Her revelation that 72% of students enroll at the first school that admits them highlights the critical importance of quick, responsive admissions processes.
The discussion offers valuable insights about brand loyalty & lifetime learning, with 48% of current students planning to seek additional credentials at their existing school.
This represents a major opportunity for institutions willing to evolve beyond viewing education as a one-time transaction.
For anyone interested in understanding today's learners & how to effectively reach them, this episode provides essential insights backed by fresh data.
Clayton & Tomlinson's analysis of changing student behaviors, combined with practical recommendations for institutions, makes this a must-listen conversation about the future of higher education marketing & enrollment.
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