Social Pros Podcast

How can brands build strong, beneficial partnerships with creators? We invite Lucy Quick, Creator Partnerships Manager, Global E-Commerce Operations at TikTok, onto Social Pros to tell us her thoughts. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: ICUC  Full Episode Details   It’s one thing collaborating with influencers, but building meaningful, long-term partnerships is no easy feat. So what are the best ways to make sure your partnerships are successful?  Lucy Quick has experience working with both brands and creators, so we couldn’t pass up on the opportunity to pick her brains. She provides insights on the current influencer marketing landscape, reveals what questions brands should be asking and explains why storytelling with data is the best way to prove your ROI.  Plus, Lucy shares why working with smaller influencers could be beneficial and tells us the secrets behind the most successful campaigns she’s worked on.   In This Episode: 3:50 – The current state of influencer marketing    7:57 – Questions that brands aren’t asking enough when working with influencers   11:02- The top trends Lucy is seeing in the industry right now  14:56 – When influencers pivot to becoming competitors with brands   18:14 – How brands can strike a good balance between micro and macro influencers   19:51 – How brands should approach influencers in the early days of their career   22:08 – The best ways to talk about ROI and metrics   24:37 – How to navigate regulations around influencer marketing   26:55 – Lucy tells us about a funny campaign experience   29:18 – The different skill sets required for live streaming  36:15 – Lucy’s tip for becoming a social pro  Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Connect with Lucy on LinkedIn  Follow Lucy on Instagram    Visit SocialPros.com for more insights from your favorite social media marketers. 

There’s no denying lululemon creates a feel-good vibe on social, but what’s their secret sauce? We revisit our conversation with Ravi Hampole, their SVP, Global Brand Creative, as he reveals all.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:   ICUC  Full Episode Details   lululemon started life as solely a community hub and physical space, so translating that people-first approach onto social was no easy feat.  That’s why we asked Ravi Hampole, their SVP, Global Brand Creative, to share how lululemon built on their in-person offerings to garner a loyal online community.  We revisit this fascinating conversation with Ravi as he shares how the brand prioritizes human connection, gets to know its audiences on a deeper level and turns limitations into opportunities.  In This Episode:  3:13 – Ravi’s role at lululemon  6:31 – Representing the lululemon community on social  13:41 – Translating brand purpose to different channels  21:31 – Utilizing platforms correctly  23:43 – How lululemon work with ambassadors  36:44 – Ravi’s top tips for social pros  Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Connect with Ravi on LinkedIn  Visit Ravi’s website    Visit SocialPros.com for more insights from your favorite social media marketers. 

What are the best ways to collect and analyze data and share it with your audience in a captivating way? We ask Convince & Convert Strategist Sunny Hunt for her advice on this episode of Social Pros.  Huge thanks to our amazing sponsor for helping us make this happen. Please support them; we couldn't do it without their help! This week: ICUC  Full Episode Details   With every sales presentation you make, you have the chance to influence your audience and make a lasting impact – and data is often a crucial component. But Sunny Hunt believes it’s not as simple as plonking a screenshot into a slide deck. Adding color and visual aids can bring your data-storytelling to life.   In this episode, Sunny shares her useful D.A.N.C.E. formula to help you revitalize your data-storytelling and reach your audience in more meaningful ways. Plus, she explains why simplicity is key when you collect, analyze and present your data and tells us why generative AI can be useful for presentations – so long as you proceed with caution!  In This Episode:  2:42 – Introducing Sunny’s D.A.N.C.E. formula  5:41 – The right data to share  8:46 – How to display data to an audience  14:38 – Why narrative is crucial when presenting data  21:35 – Remember to consider cadence  23:54 – Using AI to structure data visualization  26:18 – Considering engagement and feedback  31:13 – Sunny’s top tips for social pros  Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Visit the Hunt Interaction website  Connect with Sunny on LinkedIn  Follow Sunny on Instagram  Follow Sunny on Twitter/X    Visit SocialPros.com for more insights from your favorite social media marketers. 

If you’re planning on taking a trip, there’s a good chance you’ve stumbled on Delta Vacations and its awesome social content. We asked Arielle Berlinsky, their Social Media Marketer, to join Social Pros to clue us into the strategy behind their wanderlust-inspiring content.  Huge thanks to our amazing sponsor for helping us make this happen. Please support them; we couldn't do it without their help! This week:  ICUC  Full Episode Details   What’s Delta Vacations’ formula for social media success? It turns out that Arielle Berlinsky and her team don’t follow a strict formula, but that’s part of what makes their content so fresh, exciting, and engaging.   Arielle is a big believer in doing what works for you on social and not just following the crowd. Your audience wants to see the human, caring side of your brand, and you can only do that if you have a team who genuinely cares about the content.  Arielle takes us through her tips for social media success, including the importance of consistency, why you need to always deliver value, and why social pros should always ask themselves one key question: would you follow you?  In This Episode:  2:05 – What Arielle’s role involves  3:33 – How Delta Vacations’ social content inspires different audiences  5:16 – Arielle’s approach to different audiences  7:20 – How Delta Vacations uses its audience’s content   8:37 – How Delta Vacations still sees success on Facebook   9:56 – Where Delta Vacations’ content fits into travel plans   13:00 – How Delta Vacations prioritizes inspiring content over promoting deals  15:50 – Arielle’s advice for keeping social fresh in corporate marketing   19:00 – Arielle’s approach to personal branding on LinkedIn  23:58 – Should you throw out the formula on social media?  29:24 – The final two questions  Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Connect with Arielle on LinkedIn    Visit SocialPros.com for more insights from your favorite social media marketers. 

Leanna Pham, Head of Creative & Social Media at Convince & Convert, Gia Lee, Co-Founder of NinetyEight, and Convince & Convert’s Strategist and Marketing Consultant, Sunny Hunt and Jennifer Harmon, join forces to discuss the hottest topics in social on this special episode of Social Pros.    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  ICUC  Full Episode Details   It’s been a dramatic year in social media so far! We’ve witnessed the dawn of Threads, a controversial Twitter rebrand and seen AI infiltrate every industry in new and powerful ways. So, for International Podcast Day, here’s a special episode of Social Pros, covering the topics that everyone is talking about.    Host Leanna Pham, Head of Creative & Social Media, is joined by co-host Gia Lee, Co-Founder of NinetyEight, and guests Sunny Hunt, Strategist and Jennifer Harmon, Marketing Consultant at Convince & Convert.  They discuss whether Threads is officially dead already, thoughts on Twitter’s rebrand and why AI is a helper, not a replacement.  Plus, they share their thoughts on where social teams should sit in an organization and whether social media roles are still undervalued.  In This Episode:  1:27 – Is Threads dead?  5:23 – How the launch of Reels differed from Threads  8:48 – Twitter’s rebranding to X and how it’s changed since  13:42 – What it’s like managing client content on Twitter  15:48 – What social pros can do about the rise of AI in social  21:10 – Where AI gets it right and wrong  27:09 – Is social media work still undervalued?  33:05 – What people need to know about social pros  35:34 – Where social media should sit in an organization  46:20 – Why measurement must be front and central  Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Connect with Leanna Pham on LinkedIn  Connect with Gia Lee on LinkedIn  Connect with Sunny Hunt on LinkedIn  Connect with Jennifer Harmon on LinkedIn  Visit SocialPros.com for more insights from your favorite social media marketers. 

How does Marvel connect with fans of all ages, hailing from every corner of the world, and speak to them in a way that truly resonates? Join us on this episode of Social Pros as we delve into Marvel’s incredible social strategy with their Executive Director of Social Media, Adri Cowan.   Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   Marvel is a global phenomenon that transcends generations, so how do their social media team create a unified strategy that speaks to their vastly diverse audience?  On this episode of Social Pros, we are joined by Adri Cowan, Executive Director of Social Media at Marvel and The Walt Disney Company.  Adri shares an overview of her role, how she taps into fandom and loyalty and how her and her team keep their strategy unified yet adaptable.  Plus, she shares the ways in which user-generated content plays a part in her work, her measures for success and how she tackles burnout within her team.  In This Episode:  3:15 – What Adri’s role at Marvel involves   5:03 – How Adri became part of the Marvel team  7:31 – How Marvel adjusts its social strategies across the Marvel universe  9:52 – Building a unified social media strategy  12:23 – Strategies for building loyalty in the fan base   14:12 – How Marvel harnesses user-generated content   16:41 – How Adri helps her team tap into trending content   19:29 – Celebrating and measuring successes at Marvel   23:02 – The challenges of managing a fast-moving team without suffering burnout   25:41 – Adri’s top places for seeking inspiration  27:05 – The Marvel character Adri thinks would have the best social media presence in real life   29:14 – The final two questions and Adri’s tip for social pros  Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Find out more about Content Marketing World  Connect with Adri on LinkedIn  Follow Adri on Twitter/X  Follow Adri on Instagram  Visit SocialPros.com for more insights from your favorite social media marketers. 

Stephanie Garcia, Director of Communications at Agorapulse, will be on this episode of Social Pros to share her tips for succeeding with live video. Whether you're a beginner or a seasoned pro, Stephanie's advice will help you take your live video game to the next level.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   TikTok has changed how we think about live video. However, it has a track record of humanizing brands and building instant rapport with audiences.   So, how can social pros thrive on ‘live’?  Stephanie Garcia, Director of Communications at Agorapulse, joins this episode of Social Pros to share best practices, no-nos and everything in between.  She tells us about how she approaches live video at Agorapulse, the first steps you can take today and how you can become confident on camera.  Plus, she shares tips for agencies introducing their clients to live video and we explore her own business, Lights, Camera, Live.  In This Episode:  0:00 – Introduction   4:15 – How are brands using live video today?  6:27 – A quick dive into Agorapulse  7:28 – Convincing the C-suite to use live video  10:33 – The broad spectrum of live video for business  13:35 – How TikTok has changed live video  16:54 – How do you prepare for live?  19:47 – Ways agencies can approach clients about live video  25:56 – What to expect from Stephanie’s workshops  32:50 – Repurposing and repackaging live video content  39:30 – Stephanie’s final two  42:27 – Outro Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Connect with Stephanie on LinkedIn  Follow Stephanie on Twitter/X  Follow Stephanie on Instagram  Check out Lights, Camera, Live    Visit SocialPros.com for more insights from your favorite social media marketers. 

We revisit episode 544 of Social Pros with Jamie Dinar, Senior Manager, Social & Digital Content at Glossier, as she unpacks the brand’s distinctive social strategy and provides top tips and tricks for social pros.    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  We all know how fast-paced social media is. It simply does not sleep.   There are many brands out there whose social media speed and efficiency are off the charts. One of them is the skincare and beauty brand, Glossier. So how do they do it?  Here, we revisit episode 544 where we ask their Senior Manager of Social & Digital Content, Jamie Dinar, about their ‘secret sauce’.  Jamie explains how her team is empowered to act fast and says that clear communication between colleagues is key to being proactive in social.  Plus, she explores how they replicate in-store customer experiences online, keep their brand voice united and stay in touch with their community.  In This Episode:  0:00 - Introduction  1:07 – Introducing Jamie Dinar  2:37 – How Glossier came to be a legendary brand on social  4:52 – What Jamie’s role looks like  9:08 – Do Glossier eat, sleep and breathe social?  15:03 – How Glossier tap into their vast community  18:09 – Optimizing to keep brand voice across platforms  21:24 – Replicating in-store experiences online  24:06 – Jamie’s TikTok Live experiences  28:30 – Jamie’s Final Two  30:41 – Outro   Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Connect with Jamie on LinkedIn  Follow Glossier on Twitter    Visit SocialPros.com for more insights from your favorite social media marketers. 

Once you hit ‘publish’ on a piece of core content, it’s easy to get caught up in the production cycle before starting on something new. But when you don’t repurpose your pillar content, you miss the opportunity to extend its life and maximize its potential. This episode of Social Pros with Content 10x founder and CEO, Amy Woods, is full of tips to help you get started.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   Are you serious about maximizing the potential of your content?   Social pros spend hours making each piece of core content. But in doing so, it’s possible to neglect to see the potential value that comes from repurposing it.  On this episode of Social Pros, we speak to Amy Woods, founder and CEO of content repurposing flagbearers Content 10x.   Amy shares the story and purpose behind Content 10x, the key benefits of content repurposing and how she and her team help B2B clients find the true potential of their videos, podcasts and written content.  Plus, she explains her ‘content waterfall’ method, shares what she has learned from speaking to social pros on her podcast, B2B Content Strategist, and tells us about her opinions on how to best use AI.   In This Episode:  0:00 – Introduction  3:57 – What do Content 10x do?  7:26 – How content repurposing can benefit social teams  13:39 – What stands in the way of repurposing  16:19 – Why social teams could be sitting on a goldmine of great content  18:37 – Amy explains the ‘content waterfall’ approach  25:13 – Findings from Amy’s podcast, ‘B2B Content Strategist’  35:16 – Amy’s Final Two  37:48 – Outro   Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Connect with Amy on LinkedIn  Follow Amy/Content 10x on Twitter  Follow Amy on Instagram  Visit the Content 10x website  Amy’s previous appearances:  How to Repurpose Your Content on Social for Maximum Results (2019)  Why Writing is Still the Key to Social Media Success (2021)    Visit SocialPros.com for more insights from your favorite social media marketers. 

If you’re feeling the pressure as a social media manager, this episode of Social Pros is for you. We welcomed Hannah Tooker, VP of Content at LaneTerralever, to talk about why social pros don’t need to know it all and what we can do instead.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   With new platforms popping up, ever-changing trends, and a mass of competition, social pros have a lot to keep up with. But in this episode of Social Pros, our guest wants to take the pressure off social media managers.  Hannah Tooker, VP of Content at LaneTerralever, joins this episode to give us a behind-the-scenes look at how she manages social media strategies for brands while offering tips for other social pros. She explains that social pros can’t always be “everything to everyone” – and why that’s okay!  We dig into core topics such as tone of voice, tailoring strategies per channel, knowing your audience, and more. She also shares how she helped to launch a highly successful campaign for PetSmart.  In This Episode: 3:02 – Hannah’s role at LaneTerraleaver  4:28 – The challenge of staying ahead on social   7:38 – When to push on new ideas with clients  10:39 – Cleaning up after bad advice clients have received in the past  13:20 – How Hannah coaches clients   16:08 – Getting the tone of voice right for brands  17:37 – Hannah describes a successful campaign she worked on for PetSmart Charities   23:01 – How to navigate big changes in the social media landscape  26:43 – How Hannah began her social pro career   29:25 – The final two questions  Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle    Visit SocialPros.com for more insights from your favorite social media marketers.