Social Pros Podcast Greatest Hits: Why Every Brand Should Follow in lululemon’s Social Footsteps
There’s no denying lululemon creates a feel-good vibe on social, but what’s their secret sauce? We revisit our conversation with Ravi Hampole, their SVP, Global Brand Creative, as he reveals all.
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Full Episode Details
lululemon started life as solely a community hub and physical space, so translating that people-first approach onto social was no easy feat.
That’s why we asked Ravi Hampole, their SVP, Global Brand Creative, to share how lululemon built on their in-person offerings to garner a loyal online community.
We revisit this fascinating conversation with Ravi as he shares how the brand prioritizes human connection, gets to know its audiences on a deeper level and turns limitations into opportunities.
In This Episode:
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3:13 – Ravi’s role at lululemon
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6:31 – Representing the lululemon community on social
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13:41 – Translating brand purpose to different channels
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21:31 – Utilizing platforms correctly
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23:43 – How lululemon work with ambassadors
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36:44 – Ravi’s top tips for social pros
Resources
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