Social Pros Podcast

Joseph Galbo, Social Media Specialist at the U.S. Consumer Product Safety Commission, rejoins Social Pros to explain how he and his team navigate social media shifts. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Social media is ever-changing. And, in light of these constant shifts, it’s important to stay on top of how we can meet our audiences where they are at. On this episode of Social Pros, Joseph Galbo, Social Media Specialist at the U.S. Consumer Product Safety Commission, makes his second appearance on the show. Joseph explains how he weathers social media storms and continues to put fun at the forefront of his approach. He also shares his views on the changes at Twitter and Meta. Plus, he details how he prioritizes social output in a small team, outlines his idea processes and tells us how he achieves flexibility and autonomy to disrupt convention on social.   In This Episode: 3:45 – Introducing Joseph Galbo 6:20 – How USCPSC’s voice changed during COVID 10:04 – USCPSC’s reaction to changes on social 14:59 – Why Joseph wanted to reassure his audience 20:05 – Social listening and observing change 21:49 – Where should small social teams focus their time? 26:23 – Expressing creativity in a government organization 31:48 – Autonomy at USCPSC 35:20 – Joseph’s creative process secrets 39:38 – Advice for social pros Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Connect with Joseph Galbo on LinkedIn Follow the US Consumer Product Safety Commission on Twitter Follow Joseph Galbo on Twitter Visit SocialPros.com for more insights from your favorite social media marketers.

Social media is an incredible thing. For many of us, without it, we simply wouldn’t have a career. But it does have its dangers too…and they can’t be ignored. That’s why we invited Dr. Brian Boxer Wachler, MD and TikTok influencer, onto Social Pros to discuss how he balances his career on social with his in-person experiences and relationships. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   The title of our show is Social Pros…but we rarely talk about the social ‘cons’.   We all know how popular social media is, not to mention how important it is for modern society. Our jobs literally depend on it!   But, today’s guest Dr. Brian Boxer Wachler, MD & TikTok influencer, joins Social Pros to discuss the dark side of social and how to create a healthy balance between staying active online and holding strong relationships off it.  Brian explains his big break on social, when he realized he was big on TikTok and how his content has evolved.  Plus, he discusses his book, Influenced: The Impact of Social Media on our Perception, explains the benefits and dangers of social media and how he evaluates success on social.  In This Episode:  3:52 – How Dr. Brian first got started on social media  6:20 – The moment social media clicked for Dr. Brian   8:23 – How Dr. Brian’s social media content has evolved   10:06 – Why Dr. Brian decided to come up with his own metrics for TikTok  14:14 – Taking a balanced view of social media   16:29 – What led Dr. Brian to write his book  21:55 – How to avoid getting too sucked into social media  23:41 – How to avoid social media burnout   27:09 – The warning signs of social media addiction  32:02 – Dr. Brian’s one tip for those wanting to become a social pro Resources:  Get the new State of Marketing report for free from Salesforce  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Follow Dr. Brian Boxer Wachler on Twitter  Follow him on Instagram  Follow him on TikTok  His book: Influenced: The Impact of Social Media on our Perception  Visit SocialPros.com for more insights from your favorite social media marketers.

We’re away for Thanksgiving, but we couldn’t leave you without an episode this week…so here’s one from the archives. In this Greatest Hits episode, we revisit a fascinating discussion we had with Kate Winick, Senior Director, Social Media at Peloton.  If you’re celebrating Thanksgiving, we hope you have a wonderful one! Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details    With new algorithms popping up every other day, there’s a lot to consider when engaging audiences on social. It’s no longer just about how many likes or shares a post gets. It’s about monitoring how you're perceived in the industry and the world.  If there’s one person who understands this well, it’s Kate Winick, the Senior Director of Social Media at Peloton. She joins Social Pros to share some insights into how things work behind the scenes at Peloton and how the team manages to engage such a large audience.  Kate also tells us how Peloton maintains the balance between giving its instructors creative freedom and fostering brand integrity. There’s even a little bit on some of the most highly underrated metrics social pros should be looking out for today. So, this is an episode you don’t want to miss!  In This Episode:  1:13 – Introducing Kate Winick  3:43 – Bringing content calendars together for initiatives  6:40 – Tapping into conversations than keep fans engaged  12:11 – Engagement that blew Kate away  17:19 – Giving instructors creative freedom  19:23 – Kate’s advice for trusting creative partnerships with talent  22:52 – How Peloton measure social success  28:00 – Do Peloton have channel-specific owners?  32:19 – Training challenges at Peloton today  35:05 – Dealing with burnout in social  39:05 – Where to find Kate and Peloton  39:35 – Kate leaves advice for social pros Resources Get the new State of Marketing report for free from Salesforce  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Peloton website  Follow Kate on Twitter  Connect with Kate on LinkedIn   Visit SocialPros.com for more insights from your favorite social media marketers. 

Imagine taking thousands and thousands of hours of archive footage and hand-picking the perfect clips for social media. Well, that’s how today’s Social Pros guests have become super popular on numerous platforms.  Hear how Caroline Frick, Founder and Executive Director, and Elizabeth Hansen, Managing Director of the Texas Archive of the Moving Image amplify their work on social in this episode.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   We are delighted to welcome Caroline Frick, Founder and Executive Director, and Elizabeth Hansen, Managing Director of the Texas Archive of the Moving Image, onto this week’s Social Pros.  In this episode, Caroline and Elizabeth explain what they do and explore how using social media has helped amplify their hard work and attract brand-new audiences to their website.  Plus, they explain the links between archiving and social media and why they’re the perfect match, how they select archive footage for social and how they measure engagement.  The guests also highlight their free digitization program, impart some incredible advice and share the story of a certain wig-wearing turtle…there’s a lot of wig-wearing turtle chat!  In This Episode:  3:51 – Introducing Caroline Frick and Elizabeth Hansen  6:46 – An overview of the Texas Archive of the Moving Image  14:22 – How TAMI balance their day-to-day PLUS social  17:36 – How TAMI select archive footage for social  19:37 – Explaining a certain wig-wearing turtle  29:37 – How TAMI measure social media success  31:31 – TAMI’s free digitization programme  35:13 – Caroline and Elizabeth provide top tips for social pros Resources  Get the new State of Marketing report for free from Salesforce  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Visit SocialPros.com for more insights from your favorite social media marketers. 

Sam Gonzales, Social Media Manager at Zillow, joins the Social Pros podcast to explore the power of collaboration and how it’s helped him take his brand’s social approach to the next level. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   Finding your voice on social media is no mean feat. When you’re tasked with educating your audience while maintaining a fun, light-hearted approach that resonates with people, collaboration is simply essential.  On this episode of Social Pros, Sam Gonzales, Social Media Manager at Zillow, explains how collaboration has helped him grow their social profile.   Sam details how the company joined forces with pet-sitting organization Rover, dives into the role social plays in corporate communication and lets us in on how Zillow’s team functions through building partnerships.  We’d also just like to note that this episode of Social Pros was recorded prior to the recent Twitter layoffs.  In This Episode:  4:44 – Introducing Sam Gonzales  5:35 – Zillow’s social strategic mission  7:16 – Balancing education and fun on social  10:27 – Cutting through the noise in real estate social  13:17 – Does Zillow react to current affairs?  16:55 – Zillow’s collaboration with Rover  21:18 – How Sam has structured his social team  25:08 – Exploring brand collaborations  27:14 – Changing approach for each channel  32:19 – Leveraging trends on TikTok  36:45 -Sam provides top tips for social pros  Resources  Get the new State of Marketing report for free from Salesforce  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Connect with Sam on LinkedIn  Visit SocialPros.com for more insights from your favorite social media marketers. 

There’s no simple hack to finding success on social. Everyone takes their own path, though not many used to be a chef!  Duarte Garrido, Global Head of Social Media and Cross-Channel Activation at Standard Chartered, joined this week’s Social Pros to discuss how curiosity fueled his social career.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   We are excited to welcome Duarte Garrido, Global Head of Social Media and Cross-Channel Activation at Standard Chartered, onto Social Pros this week.   In this episode, Duarte harks back to his days as a chef and explains how the lessons he learned kickstarted his career on social. Plus, he explains the importance of social for PR and marketing, how he measures success and what he looks for in new team members.  Duarte also outlines his career to date and provides unmissable tips and tricks for social pros at any stage of their career.   In This Episode: 6:17 – Introducing Duarte  7:07 – Duarte’s path to social media  12:30 – How curiosity propelled Duarte’s career  15:25 – Pre-requisites to becoming a social pro  17:29 – What drew Duarte to Philip Morris?  23:09 – Why Duarte’s role Philip Morris role felt counterintuitive  26:39 – How he keeps his team focused on metrics at Standard Chartered  34:39 – Duarte’s mindset for any social media and marketing team  35:24 – How to start at a new company as a leader in social  40:30 – How Duarte views social media  41:30 – Duarte’s advice for budding social pros Resources  Get the new State of Marketing report for free from Salesforce  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Connect with Duarte on LinkedIn  Follow Duarte on Twitter  Visit SocialPros.com for more insights from your favorite social media marketers. 

Discover how the Northeast Ohio Regional Sewer District uses social media to engage their audience and build strong connections. Learn about the challenges faced by John Gonzalez, the Communications Manager, in making a sewer district exciting on social. Get tips on adding personality to your content and staying on top of trends to grow a unique, relatable brand. Explore the importance of trust, freedom, and unconventional outreach efforts in their social media strategy. Hear about the success of a campaign that involved recording a voicemail and building personal connections with customers.

Even if a brand’s social approach looks like it’s all fun and games, there’s a lot of hard work, thought and strategizing going on behind the scenes. And, this week’s Social Pros guest gets to experience both! Eric Gray, Senior Director of Content & Engagement at Universal Parks & Resorts, joins this episode of the podcast with top tips and tricks for capturing social moments and more. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Here at Social Pros, we were so excited to have Eric Gray, Senior Director of Content & Engagement at Universal Parks & Resorts, on the podcast. Not just because we love theme parks, but because their social approach is superb! Eric preaches the power of user-generated content and explains how he leverages it at Universal. He explores the challenges he faces, where he looks for inspiration and details their Instagram and Twitter strategies. Plus, Eric tells us how he looks to engage communities through content and so much more. It’s a fun episode with some excellent insight from a true social pro. In This Episode: 5:12 – Introducing Eric Gray 6:16 – Eric’s day-to-day 9:46 – Typical challenges Eric faces 14:35 – Social for a theme park during COVID 17:09 – What role does a theme park play in virtual spaces? 20:26 – Seeking social inspiration in a theme park 24:35 – How Universal Parks & Resorts use UGC 31:48 – How their Twitter creates awe and wonder 38:07 – Eric gives advice for social pros Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Follow Eric on LinkedIn Follow Eric on Twitter Visit SocialPros.com for more insights from your favorite social media marketers.

Jamie Dinar, Senior Manager, Social & Digital Content at Glossier, joined this episode of Social Pros to unpick the brand’s distinctive social strategy and provide top tips and tricks for social pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details We all know how fast-paced social media is. 24/7, it simply does not sleep. There are many brands out there whose social media speed and efficiency are just off the charts. One of them is the skincare and beauty brand, Glossier. But how do they do it? We asked their Senior Manager of Social & Digital Content, Jamie Dinar, on the latest episode of Social Pros for her ‘secret sauce’ on becoming agile on social. Jamie explained how her team at Glossier is empowered to act fast and said that clear communication between colleagues is key to being proactive in social. We don’t want to give too much more away because this episode is packed with so many helpful takeaways to switch your approach to social up a gear. In This Episode: 5:11 – Introducing Jamie Dinar 6:00 – Glossier’s social blueprint 9:01 – Jamie’s role at Glossier 10:43 – Staying agile on social 13:32 – Eating, breathing and sleeping social 15:17 – Glossier’s TikTok approach 19:27 – The community aspect of Glossier 22:46 – How Glossier keeps their brand voice united 25:30 – Replicating in-store experience online 28:51 – Jamie’s TikTok Live experience 32:15 – What to expect from Glossier – end of 2022 33:45 – Jamie’s advice for budding social pros Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Follow/connect with Jamie on LinkedIn Follow Glossier on Twitter Visit SocialPros.com for more insights from your favorite social media marketers.

Standing out on LinkedIn is no easy feat, and yet this week’s Social Pros guest has mastered the art of LinkedIn marketing. Daniel Murray, Founder of The Marketing Millennials, joins the podcast to spill his LinkedIn secrets and tips for success. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details With over 450,000 followers on LinkedIn, you’ve probably already come across some marketing wisdom from The Marketing Millennials. We just had to learn the secrets behind its success and invited Founder Daniel Murray to the Social Pros podcast. Daniel explains why he began to focus on LinkedIn and how he got to where he is today. He explores the challenges of LinkedIn marketing, the content trends he’s noticed on the platform, and why you should always “speak the language” of your chosen platform. We hear his insights into audience research, how B2B marketing differs from B2C, why you should try to focus on one thing at a time, and so much more. If you’re looking to break into LinkedIn marketing, this is the episode for you. In This Episode: 4:09 – An introduction to Daniel 6:40 – Daniel’s involvement in Sales Impact Academy 9:56 – How Daniel approaches LinkedIn for Sales Impact Academy 17:06 – Creating good content on LinkedIn 23:53 – Daniel introduces Marketing Millennials 29:11 – What has Daniel learned when growing Marketing Millennials? 34:34 – Content repurposing to help grow your business 38:36 – Where to follow Daniel 40:04 – Daniel’s advice for social pros Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Sales Impact Academy Follow The Marketing Millennials on LinkedIn Follow The Marketing Millennials on Instagram Check out The Marketing Millennials podcast Visit SocialPros.com for more insights from your favorite social media marketers.