Social Pros Podcast

Sam Gonzales, Social Media Manager at Zillow, joins the Social Pros podcast to explore the power of collaboration and how it’s helped him take his brand’s social approach to the next level. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   Finding your voice on social media is no mean feat. When you’re tasked with educating your audience while maintaining a fun, light-hearted approach that resonates with people, collaboration is simply essential.  On this episode of Social Pros, Sam Gonzales, Social Media Manager at Zillow, explains how collaboration has helped him grow their social profile.   Sam details how the company joined forces with pet-sitting organization Rover, dives into the role social plays in corporate communication and lets us in on how Zillow’s team functions through building partnerships.  We’d also just like to note that this episode of Social Pros was recorded prior to the recent Twitter layoffs.  In This Episode:  4:44 – Introducing Sam Gonzales  5:35 – Zillow’s social strategic mission  7:16 – Balancing education and fun on social  10:27 – Cutting through the noise in real estate social  13:17 – Does Zillow react to current affairs?  16:55 – Zillow’s collaboration with Rover  21:18 – How Sam has structured his social team  25:08 – Exploring brand collaborations  27:14 – Changing approach for each channel  32:19 – Leveraging trends on TikTok  36:45 -Sam provides top tips for social pros  Resources  Get the new State of Marketing report for free from Salesforce  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Connect with Sam on LinkedIn  Visit SocialPros.com for more insights from your favorite social media marketers. 

There’s no simple hack to finding success on social. Everyone takes their own path, though not many used to be a chef!  Duarte Garrido, Global Head of Social Media and Cross-Channel Activation at Standard Chartered, joined this week’s Social Pros to discuss how curiosity fueled his social career.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   We are excited to welcome Duarte Garrido, Global Head of Social Media and Cross-Channel Activation at Standard Chartered, onto Social Pros this week.   In this episode, Duarte harks back to his days as a chef and explains how the lessons he learned kickstarted his career on social. Plus, he explains the importance of social for PR and marketing, how he measures success and what he looks for in new team members.  Duarte also outlines his career to date and provides unmissable tips and tricks for social pros at any stage of their career.   In This Episode: 6:17 – Introducing Duarte  7:07 – Duarte’s path to social media  12:30 – How curiosity propelled Duarte’s career  15:25 – Pre-requisites to becoming a social pro  17:29 – What drew Duarte to Philip Morris?  23:09 – Why Duarte’s role Philip Morris role felt counterintuitive  26:39 – How he keeps his team focused on metrics at Standard Chartered  34:39 – Duarte’s mindset for any social media and marketing team  35:24 – How to start at a new company as a leader in social  40:30 – How Duarte views social media  41:30 – Duarte’s advice for budding social pros Resources  Get the new State of Marketing report for free from Salesforce  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Connect with Duarte on LinkedIn  Follow Duarte on Twitter  Visit SocialPros.com for more insights from your favorite social media marketers. 

Discover how the Northeast Ohio Regional Sewer District uses social media to engage their audience and build strong connections. Learn about the challenges faced by John Gonzalez, the Communications Manager, in making a sewer district exciting on social. Get tips on adding personality to your content and staying on top of trends to grow a unique, relatable brand. Explore the importance of trust, freedom, and unconventional outreach efforts in their social media strategy. Hear about the success of a campaign that involved recording a voicemail and building personal connections with customers.

Even if a brand’s social approach looks like it’s all fun and games, there’s a lot of hard work, thought and strategizing going on behind the scenes. And, this week’s Social Pros guest gets to experience both! Eric Gray, Senior Director of Content & Engagement at Universal Parks & Resorts, joins this episode of the podcast with top tips and tricks for capturing social moments and more. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Here at Social Pros, we were so excited to have Eric Gray, Senior Director of Content & Engagement at Universal Parks & Resorts, on the podcast. Not just because we love theme parks, but because their social approach is superb! Eric preaches the power of user-generated content and explains how he leverages it at Universal. He explores the challenges he faces, where he looks for inspiration and details their Instagram and Twitter strategies. Plus, Eric tells us how he looks to engage communities through content and so much more. It’s a fun episode with some excellent insight from a true social pro. In This Episode: 5:12 – Introducing Eric Gray 6:16 – Eric’s day-to-day 9:46 – Typical challenges Eric faces 14:35 – Social for a theme park during COVID 17:09 – What role does a theme park play in virtual spaces? 20:26 – Seeking social inspiration in a theme park 24:35 – How Universal Parks & Resorts use UGC 31:48 – How their Twitter creates awe and wonder 38:07 – Eric gives advice for social pros Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Follow Eric on LinkedIn Follow Eric on Twitter Visit SocialPros.com for more insights from your favorite social media marketers.

Jamie Dinar, Senior Manager, Social & Digital Content at Glossier, joined this episode of Social Pros to unpick the brand’s distinctive social strategy and provide top tips and tricks for social pros. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details We all know how fast-paced social media is. 24/7, it simply does not sleep. There are many brands out there whose social media speed and efficiency are just off the charts. One of them is the skincare and beauty brand, Glossier. But how do they do it? We asked their Senior Manager of Social & Digital Content, Jamie Dinar, on the latest episode of Social Pros for her ‘secret sauce’ on becoming agile on social. Jamie explained how her team at Glossier is empowered to act fast and said that clear communication between colleagues is key to being proactive in social. We don’t want to give too much more away because this episode is packed with so many helpful takeaways to switch your approach to social up a gear. In This Episode: 5:11 – Introducing Jamie Dinar 6:00 – Glossier’s social blueprint 9:01 – Jamie’s role at Glossier 10:43 – Staying agile on social 13:32 – Eating, breathing and sleeping social 15:17 – Glossier’s TikTok approach 19:27 – The community aspect of Glossier 22:46 – How Glossier keeps their brand voice united 25:30 – Replicating in-store experience online 28:51 – Jamie’s TikTok Live experience 32:15 – What to expect from Glossier – end of 2022 33:45 – Jamie’s advice for budding social pros Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Follow/connect with Jamie on LinkedIn Follow Glossier on Twitter Visit SocialPros.com for more insights from your favorite social media marketers.

Standing out on LinkedIn is no easy feat, and yet this week’s Social Pros guest has mastered the art of LinkedIn marketing. Daniel Murray, Founder of The Marketing Millennials, joins the podcast to spill his LinkedIn secrets and tips for success. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details With over 450,000 followers on LinkedIn, you’ve probably already come across some marketing wisdom from The Marketing Millennials. We just had to learn the secrets behind its success and invited Founder Daniel Murray to the Social Pros podcast. Daniel explains why he began to focus on LinkedIn and how he got to where he is today. He explores the challenges of LinkedIn marketing, the content trends he’s noticed on the platform, and why you should always “speak the language” of your chosen platform. We hear his insights into audience research, how B2B marketing differs from B2C, why you should try to focus on one thing at a time, and so much more. If you’re looking to break into LinkedIn marketing, this is the episode for you. In This Episode: 4:09 – An introduction to Daniel 6:40 – Daniel’s involvement in Sales Impact Academy 9:56 – How Daniel approaches LinkedIn for Sales Impact Academy 17:06 – Creating good content on LinkedIn 23:53 – Daniel introduces Marketing Millennials 29:11 – What has Daniel learned when growing Marketing Millennials? 34:34 – Content repurposing to help grow your business 38:36 – Where to follow Daniel 40:04 – Daniel’s advice for social pros Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Sales Impact Academy Follow The Marketing Millennials on LinkedIn Follow The Marketing Millennials on Instagram Check out The Marketing Millennials podcast Visit SocialPros.com for more insights from your favorite social media marketers.

Robert John Thompson, Director of Digital Marketing at Joseph M. Katz Graduate School of Business, University of Pittsburgh, joins the Social Pros podcast to explain how social media marketers can enhance their operations through higher education and empathy. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details The marketing landscape is constantly changing. This means it’s increasingly important that marketing professionals have knowledge across multiple areas so their teams can grow and evolve. In this episode of Social Pros, Robert John Thompson, Director of Digital Marketing at Joseph M. Katz Graduate School of Business, University of Pittsburgh, shares the ins and outs of his journey from graphic design to marketing, his current role, how marketers can move with the times and so much more. Get ready to note down some top tips from RJ on audiences, upskilling and marketing with empathy. Plus, he shares why he thinks marketers should return to the classroom.   In This Episode: 4:20 – RJ explains his job role and background 7:27 – Why RJ pivoted from graphic design to marketing 12:37 – How marketers can work with designers and create better briefs 15:35 – RJ explains his preference for in-house teams over agencies 21:56 – How the last two years have impacted marketing strategies 23:41 – RJ’s student-centered strategy 30:37 – How RJ made a business case for embracing social media 38:42 – RJ shares his top tip for those who want to become a social pro Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Content Marketing Awards 2022 Finalists and Winners Connect with RJ on LinkedIn Follow RJ on Twitter Visit SocialPros.com for more insights from your favorite social media marketers.

Stephanie Ramirez, Senior Data Analytics & Insights Lead at Lyft, joined the Social Pros podcast to share how you can approach social with “good energy.” Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details In this saturated social media world we live in, brands are always looking for new ways to stand out. Our guest this week, Stephanie Ramirez, Senior Data Analytics & Insights Lead at Lyft, says there’s no perfect recipe, but focusing on authenticity and good energy is the best route to take. Stephanie hops on Social Pros this week to share her top social tips and explain how she is helping Lyft drive organic social with data and heart. Stephanie explores the important role data plays in building a strong social media strategy or campaign. In her view, data is crucial to the decisions you make, but you should pair that up with relatability to drive organic social and push your brand into the spotlight. In This Episode: 05:02 – When did Stephanie get into data & analytics? 07:58 – What tools does Stephanie use? 09:20 – How Lyft use data in their brand strategy 14:18 – Lyft’s ‘favorite’ metrics 15:41 – Lyft x Wienermobile 18:54 – How TikTok is used at Lyft 21:32 – Understanding TikTok from a data perspective 24:17 – Does authenticity spark community engagement for Lyft? 27:09 – Stephanie’s surprise social moments 30:48 – Advocating your content – with proof 33:49 – How Lyft keep up with the 24/7 nature of social 36:37 – Stephanie’s advice for budding social pros Resources Visit SocialPros.com for more insights from your favorite social media marketers.

Brian Honigman, Marketing Consultant at Honigman Media, joins the Social Pros podcast to explore the issue of impostor syndrome among social pros and how to navigate it. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details In the age of social media, one of the many perks is the freedom to express yourself — and on a large scale too. From a branding perspective, that’s a great opportunity. But marketers, content creators, influencers, and thought leaders often have a voice in the back of their heads asking, “does anyone want to hear this?” That’s what Brian Honigman, Marketing Consultant at Honigman Media, joins this episode of Social Pros to discuss. He explores the issue of impostor syndrome and how it affects so many people in the social media world. Brian explains how individuals and brands can put their thoughts out there while battling impostor syndrome. We also hear some top tips on building a personal brand on LinkedIn. In This Episode: 05:17 – Building a personal brand on LinkedIn 09:37 – What works well for Brian on LinkedIn? 12:22 – Brian’s go-to LinkedIn features 17:37 – Overcoming impostor syndrome on the platform 22:45 – Making great social media decisions 30:53 – How experimental should you be on social? 35:04 – How Brian got into teaching future marketers 39:55 – Brian’s advice for budding social pros Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Check out Brian’s Twitter Connect with Brian on LinkedIn  Visit SocialPros.com for more insights from your favorite social media marketers.

Brooke Sellas, the Founder & CEO of B Squared Media, joins the Social Pros podcast to explore why social listening should be a vital part of every social marketing strategy. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details As far as social media is concerned, the trends you see today may be totally different tomorrow. Our guest this week, Brooke Sellas, the Founder & CEO of B Squared Media, gives us a lot to think about in this episode as far as adapting social strategies is concerned. At the very center of our discussion is social listening and how it’s enabled her team to deliver transformative results to their client. Brooke delves into some of the overlooked benefits of social listening and how it helps grow customer care strategies that ultimately result in better brand recognition. We also discuss Brooke’s new book, who it’s for, as well as some important concepts she covered that can help social pros connect with the audience. In This Episode: 06:19 Brooke gives an overview of what they do at B Squared Media 08:12 A rundown of some of the things Brooke does for her clients 09:32 Why B Squared Media is considered a boutique agency 12:14 How to maintain a traditionalist mentality in this new age of social media 13:58 Brooke sheds some light on B Squared Media’s mystery shopping program 17:21 Why social listening is so vital for brands 19:43 How Brooke’s team helps clients change their social strategy 25:08 Why you should think conversation, not campaign 28:00 Tools versus human services 31:10 Brooke mentions a few brands that are getting customer care right 32:56 The importance of listening to feedback 33:22 The target audience of Brooke’s book 36:34 Brooke’s advice to anybody who wants to become a social pro Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Grab a copy of Brooke’s Book Follow Brooke on Twitter Visit SocialPros.com for more insights from your favorite social media marketers.