NE Ohio Regional Sewer District Is a Masterclass in Engagement

10 snips

Oct 28, 2022

Discover how the Northeast Ohio Regional Sewer District uses social media to engage their audience and build strong connections. Learn about the challenges faced by John Gonzalez, the Communications Manager, in making a sewer district exciting on social. Get tips on adding personality to your content and staying on top of trends to grow a unique, relatable brand. Explore the importance of trust, freedom, and unconventional outreach efforts in their social media strategy. Hear about the success of a campaign that involved recording a voicemail and building personal connections with customers.

Ask episode

Chapters

Transcript

Episode notes

Introduction

00:00 • 2min

Admiration for the Social Media Presence of Northeast Ohio Regional Sewer District

01:47 • 4min

Overview of Northeast Ohio Regional Seward District and Communications Manager Role

05:26 • 2min

Creating a Human Connection on Social Media

07:35 • 22min

Creating an Engaging Community without Sales Pitch

29:31 • 3min

Connecting on a Personal Level

32:03 • 9min

You wouldn’t necessarily think much about the sewerage system that runs beneath your feet, or that a sewer district could be a powerhouse of engagement on social.

But this week’s Social Pros guest, John Gonzalez, Communications Manager at Northeast Ohio Regional Sewer District, is using personality to build strong human connections.

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:

Salesforce Marketing Cloud

Full Episode Details

If you’re not following Northeast Ohio Regional Sewer District on Twitter, you’re missing a trick. The organization has a following of over 35,000, which has grown through its unique and hilarious social approach.

We had to invite their Communications Manager, John Gonzalez, onto Social Pros to hear his top tips and tricks.

John explains the challenges he has faced in making a sewer district exciting on social and discusses how his job plays out day-to-day.

Plus, he reveals top tips on building human connection through adding personality to your content and staying on top of trends. If you’re looking to grow a unique, relatable brand on social, you’re in the right place.

In This Episode:

4:23 – Introducing John Gonzalez
5:40 – What is Northeast Ohio Regional Sewer District?
6:30 – John outlines his role
8:39 – How John stays ‘human’ on social
12:09 – Cultivating and nurturing a community of active followers
14:53 – Earning leaders’ trust for a unique social approach
17:45 – Gaining freedom and creativity for social
22:39 – John’s content creation process
25:35 – Did John always use Twitter?
26:45 – Does John ever switch off?!
27:56 – How NE Ohio Regional Sewer District approach other platforms?
30:14 – Creating social content without expectation
33:00 – John explains his campaign
39:23 – John Gonzalez’s top tip for social pros

Resources

Visit SocialPros.com for more insights from your favorite social media marketers.