Social Pros Podcast

Canva has revolutionized design capabilities for brands of all sizes. But what goes into the social strategy that fuels their success?  We are delighted to be joined by Jacky Barker, Social Lead at Canva, on this episode of Social Pros.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   Canva is everyone’s best friend! It’s a smart visual communications platform helping social pros with marketing, presentations, branding and so much more. Plus, it features a ton of useful features and templates for you to get started with ease.   As our guest likes to say, it’s “the full shebang”!  But what are the secrets behind their rise and how does their social media strategy support their success?  On this episode, Jacky Barker, Canva’s Social Lead, explains how community and culture are super important to help keep the brand in the spotlight.  She takes us through her day-to-day responsibilities, how she identifies target audiences and demographics, how her and her team leverage Pinterest and TikTok and so much more.  This is packed full of expert advice and top tips and tricks for any social pro!  In This Episode:  0:00 - Introduction  4:14 – Explaining Canva  5:04 – Jacky’s day-to-day  7:46 – Acting on cultural cues  9:09 – The boom of TikTok  11:09 – Engaging with Canva’s community  13:24 – Canva’s target audience  19:05 – Canva changing their messaging  22:20 – How Jacky and Canva leverage Pinterest  27:08 – Determining the next steps for Canva’s social  31:41 – Jacky’s parting advice for social pros  Resources  Get the new State of Marketing report for free from Salesforce  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Canva  Canva on Pinterest  Follow Canva on Twitter  Follow Jacky Barker on LinkedIn  Follow Jacky Barker on Twitter  Visit SocialPros.com for more insights from your favorite social media marketers. 

We are delighted to be joined by Kosta Prodanovic, Senior Copywriter at Hootsuite, in a jam-packed episode about what’s in store for social in 2023. This is definitely one to bookmark!  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   Want to know the biggest social trends for 2023? Of course you do!  On this episode, we are joined by Hootsuite’s Senior Copywriter, Kosta Prodanovic, who joins the show to discuss Hootsuite’s 2023 Social Media Trends report.  Kosta dives into what’s working on social this year and highlights some of the biggest findings, such as how smaller companies can poach creators, how the younger generation have changed how they search and the importance of customer service on social.  Head to the links below to find the report in full and make sure you save this one to refer back to!  In This Episode:  0:00 – Introduction  3:35 – Introducing Kosta Prodanovic  6:37 – Takeaways from Hootsuite’s Social Trends Report 2023  14:06 – Did any trends surprise Kosta?  16:24 – Impetus for using social as search  20:00 – Social commerce and trust  25:24 – Customer service on social  30:44 – Kosta’s tips for social pros  Resources  Get the new State of Marketing report for free from Salesforce  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Hootsuite Social Trends Report 2023  Find out more about Hootsuite  Follow Kosta on Twitter  Follow Kosta on LinkedIn  Visit SocialPros.com for more insights from your favorite social media marketers. 

Leanna Pham, Convince & Convert’s very own Executive Podcast Producer and Marketing Operations & Social Media Manager, joins this episode of Social Pros for a behind-the-scenes peek at the process behind the podcast.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   Each week on Social Pros, we sit down with social media managers, CMOs and content creators to get a look behind the curtain at how they build their strategies and ideas. But, here, we thought we’d get a little introspective…  Convince & Convert’s very own Executive Podcast Producer and Marketing Operations & Social Media Manager, Leanna Pham, appears on this episode.  She discusses the work she does behind the scenes, her guest scheduling process for our show and how she sustains the conversation with guests.  Plus, she tells us what she likes and dislikes about the current social media world, reveals production top secrets and tells us where she goes for inspiration.  This episode was a long time coming and it’s a must-listen!    In This Episode:  3:50 – Leanna explains a little about her role  7:24 – How Leanna manages guest relations on the show  10:56 – Top tips for recruiting great podcast guests   14:35 – Why Leanna wants to showcase all types of people in this industry  17:10 – A sneak peek at the big changes coming to Social Pros  20:40 – How to set better expectations for social media  23:44 – What Leanna likes/dislikes about what’s changed in social media lately  26:34 – Social accounts Leanna follows for inspiration  29:56 – Leanna’s top tip for social pros Resources  Get the new State of Marketing report for free from Salesforce  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Leanna Pham on LinkedIn  Visit SocialPros.com for more insights from your favorite social media marketers. 

Kate Bradley Chernis, co-founder and CEO of Lately, joins Social Pros to discuss the revolutionary power of AI in the content creation and marketing spaces. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details AI technology is coming on at a rapid pace, and this Social Pros guest is at the absolute collision point of social media and technology! Kate Bradley Chernis, the Co-founder & CEO of Lately.ai, joins this Best Of edition of the Social Pros podcast to discuss AI applications in the world of sales and marketing. Kate explores why social pros need to look for more interesting and compelling ways to draw audiences in and how Lately is helping users raise engagement levels by generating words that convert. We hear how important it is for social pros to break down communication barriers using touchpoints that trigger nostalgia, memory, and emotion, as well as the various ways AI can make that process easier. In This Episode: 3:19 – Introducing Kate Bradley Chernis 3:40 – Introducing Lately 6:46 – Values humans care about 12:39 – Is FOMO dead? 13:50 – Saving time or boosting engagement? 16:31 – The best source material for AI 20:10 – How writers can see AI as a tool, not a threat 24:45 – How AI helps with engagement 27:04 – Which team should own the Lately relationship? 29:13 – Being more social on social with AI 31:30 – Lately office hours 38:08 – Kate leaves advice for social pros Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Lately.ai Lately.ai on Twitter Kate on Twitter Visit SocialPros.com for more insights from your favorite social media marketers.

It’s hard to narrow this guest’s titles down…but here goes! This episode of Social Pros features DoctorJonPaul, an influencer, educator, public speaker, thought leader, media critic, podcast host and…well, the list goes on! Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Building a personal brand and becoming a social trailblazer off your own back is no mean feat. But one person who has done just that is DoctorJonPaul. On this episode of Social Pros, DoctorJonPaul explains how they became a creator, the processes they use to build their brand and how they choose which social platforms to prioritize. Plus, they share their views on Twitter’s changes, reveal all about how their podcast, BFF: Black, Fat, Femme, came to be, and provide some unmissable top tips for budding social pros. This one’s a real must-listen! In This Episode: 4:34 – Let’s introduce DoctorJonPaul 6:10 – How they became a creator 12:26 – Deciding what to create each day 16:32 – Investing in self-promotion 20:24 – Twitter changes: DoctorJonPaul’s take 23:10 – Branching onto other platforms 27:09 – BFF: Black, Fat, Femme 37:20 – Advice from DoctorJonPaul Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle DoctorJonPaul’s website Follow DoctorJonPaul on Twitter Follow DoctorJonPaul on LinkedIn Follow DoctorJonPaul on Facebook Follow DoctorJonPaul on Instagram Tune in to BFF: Black, Fat, Femme Visit SocialPros.com for more insights from your favorite social media marketers.

This one’s a slightly different episode of Social Pros! On this episode, we are joined by Cassie Petrey, owner of Crowd Surf. She explains how she went from pop superfan to managing social for some of the top music stars we know and love.   Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   When we scroll through TikTok, Instagram or YouTube Shorts and see our favorite pop stars and influencers, we don’t always consider what led to the creation of each post or video.  But our latest guest knows the ins-and-outs of the megastars’ social strategies…  Cassie Petrey, owner of Crowd Surf, joins this episode of Social Pros to discuss how she transforms musicians, comedians and influencers into masters of social.  She describes how she got into the industry, using social to let audiences help fulfil your goals and talks about what platforms are underused.  Plus, tune in for plenty of Backstreet Boys fangirling!  In This Episode:  5:00 – Introducing Cassie  6:29 – Cassie’s journey in social  14:05 – Social media as the benchmark of success  16:16 – Why she pushes clients to remember non-social goals  20:54 – Coaching clients on big social media changes  28:56 – Highlighting under-utilized platforms  36:26 – Where to find Cassie  37:37 – Final advice for social pros  Resources  Get the new State of Marketing report for free from Salesforce  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Visit SocialPros.com for more insights from your favorite social media marketers.  

It’s remarkable that this guest hasn’t been on Social Pros before…he’s made for it! On this episode, we welcome Tyler Lessard, VP of Marketing and Chief Video Strategist at Vidyard.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:   Salesforce Marketing Cloud  ICUC  Full Episode Details   We’re living in the age of the content creator. YouTubers and TikTok stars dominate the minds of the youth and fans gravitate towards their content like nothing else!  So, is it time social media teams took a leaf out of their book?  On this Social Pros episode, Tyler Lessard, VP of Marketing and Chief Video Strategist at Vidyard, explains why he thinks social teams need to adopt a “creator mindset”.  He preaches the power of vertical video, explains how Vidyard keep their conversations fluid across platforms and shares his thoughts on whether B2B brands can actually generate leads on TikTok.  Plus, Tyler reveals all about how he got started at Vidyard and how they work their magic on social.  In This Episode:  4:39 – Introducing Tyler  7:13 – Background on Vidyard  8:52 – Tyler’s journey to social  11:20 – Keeping conversation fluid across platforms  15:20 – Why social media is a creator game  19:10 – Cultivating creator curiosity in a B2B team  27:27 – B2B brands – can they generate leads on TikTok?  32:08 – Media brand vs company brand  37:47 – Final advice from Tyler Lessard  Resources Get the new State of Marketing report for free from Salesforce  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Connect with Tyler on LinkedIn  Follow Tyler on Twitter  Buy ‘The Visual Sale’   Visit SocialPros.com for more insights from your favorite social media marketers. 

So we’ve made it to the end of 2022. In this special episode, Anna Hrach, Erika Lovegreen and Daniel Lemin sit down to highlight some of their favorite Social Pros guest moments from the past year. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details 2022 hasn’t been an easy ride for social pros. But, still, the podcast has welcomed over 40 incredible guests onto the show who have done their bit to provide unmatched advice and remarkable stories over the past year. In this special end-of-year episode of Social Pros, we revisit six of our favorite guest moments from the past 12 months. From Allison Day’s words on how Reddit breaks the fourth wall to Luz Bickert and Melissa Rivers’ reminder that it’s OK to have fun on social, hosts Anna Hrach, Erika Lovegreen and Daniel Lemin have been spoilt for choice in picking their favorites. Find the full episodes with guests featured in this special down below. In This Episode: 0:00 – Introduction 3:32 – Erika’s first pick 7:57 – Daniel’s first pick 14:23 – Anna’s first pick 20:20 – Erika’s second pick 25:00 – Daniel’s second pick 31:08 – Anna’s second pick 36:18 – Key takeaways from our 2022 episodes 39:29 – Closing thoughts 40:28 – Outro (thank you Social Pros listeners!) Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle How Justin Tse Gained 1.5 Million Followers How Reddit Broke the Fourth Wall and the Internet (Allison Day) How Chili’s & Mattress Firm Made the Perfect Social Pairing (Luz Bickert & Melissa Rivers) How to Break Out of Your Social Comfort Zone (José Avila) How to Create Social Conversations that Connect (Brooke Sellas) How Lyft Drives Organic Social with Data and Heart (Stephanie Ramirez) Visit SocialPros.com for more insights from your favorite social media marketers.

While we don’t have a new episode for you this week, co-host Anna wanted to jump on the mic to wish all you social pros out there a Happy Holidays and a Happy New Year! Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details  Anna, Erica, and Daniel are taking a break for the holidays but will be back soon with our 2022 wrap-up Social Pros episode. In that episode, we’ll be taking a look back at some of our favorite moments and best pieces of social pros advice from 2022.   In the meantime, now is a perfect time to catch up with any episodes you’ve missed over 2022 or even before. We have 10 years of Social Pros episodes for you to dig into.  We wanted to take the opportunity to wish you all a Happy Holidays and a Happy New Year from all of us at Convince & Convert. We’ll be back on December 30th for our next episode – don’t miss it!   Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Visit SocialPros.com for more insights from your favorite social media marketers. 

How brands think about online communities has to change. And who better to discuss this with than Chris Penn, co-founder and Chief Data Scientist at TrustInsights.AI. He joined Social Pros to discuss private social and online communities, and to tell us the one thing social media marketers and salespeople should be doing. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details There’s just so much good stuff to unpack from this Social Pros episode that it’s hard to think of an opening sentence for these show notes! Chris Penn, co-founder and Chief Data Scientist at TrustInsights.AI, joins this episode for his second appearance. Chris shared a ton of excellent advice and insights on private social, online communities, data privacy laws and reading data analytics. Plus, he shared his thoughts on social teams’ responsibilities regarding psychological safety, the diminishing need for users to feel a personal connection and revealed what he believes to be the one most useful thing social media marketers can do right now. In This Episode: 3:43 – Introducing Chris Penn 8:40 – Do you have the recipe? 9:59 – Understanding data – where do people go wrong? 12:05 – Why to go into data with understanding 13:41 – Lessons to learn from available data 17:12 – The importance of listening 19:40 – Running a Slack channel and progression of private social 25:28 – Psychological safety 26:52 – Topical interest over personal connection 30:37 – How should social pros consider measurement? 35:27 – Centralized analytics team vs knowledge across the team 37:38 – Chris leaves advice for social pros Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Follow/connect with Chris on LinkedIn Follow Chris on Twitter Chris’ personal website TrustInsights.ai Our previous episode with Chris Visit SocialPros.com for more insights from your favorite social media marketers.