Social Pros Podcast

It’s hard to narrow this guest’s titles down…but here goes! This episode of Social Pros features DoctorJonPaul, an influencer, educator, public speaker, thought leader, media critic, podcast host and…well, the list goes on! Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Building a personal brand and becoming a social trailblazer off your own back is no mean feat. But one person who has done just that is DoctorJonPaul. On this episode of Social Pros, DoctorJonPaul explains how they became a creator, the processes they use to build their brand and how they choose which social platforms to prioritize. Plus, they share their views on Twitter’s changes, reveal all about how their podcast, BFF: Black, Fat, Femme, came to be, and provide some unmissable top tips for budding social pros. This one’s a real must-listen! In This Episode: 4:34 – Let’s introduce DoctorJonPaul 6:10 – How they became a creator 12:26 – Deciding what to create each day 16:32 – Investing in self-promotion 20:24 – Twitter changes: DoctorJonPaul’s take 23:10 – Branching onto other platforms 27:09 – BFF: Black, Fat, Femme 37:20 – Advice from DoctorJonPaul Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle DoctorJonPaul’s website Follow DoctorJonPaul on Twitter Follow DoctorJonPaul on LinkedIn Follow DoctorJonPaul on Facebook Follow DoctorJonPaul on Instagram Tune in to BFF: Black, Fat, Femme Visit SocialPros.com for more insights from your favorite social media marketers.

This one’s a slightly different episode of Social Pros! On this episode, we are joined by Cassie Petrey, owner of Crowd Surf. She explains how she went from pop superfan to managing social for some of the top music stars we know and love.   Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   When we scroll through TikTok, Instagram or YouTube Shorts and see our favorite pop stars and influencers, we don’t always consider what led to the creation of each post or video.  But our latest guest knows the ins-and-outs of the megastars’ social strategies…  Cassie Petrey, owner of Crowd Surf, joins this episode of Social Pros to discuss how she transforms musicians, comedians and influencers into masters of social.  She describes how she got into the industry, using social to let audiences help fulfil your goals and talks about what platforms are underused.  Plus, tune in for plenty of Backstreet Boys fangirling!  In This Episode:  5:00 – Introducing Cassie  6:29 – Cassie’s journey in social  14:05 – Social media as the benchmark of success  16:16 – Why she pushes clients to remember non-social goals  20:54 – Coaching clients on big social media changes  28:56 – Highlighting under-utilized platforms  36:26 – Where to find Cassie  37:37 – Final advice for social pros  Resources  Get the new State of Marketing report for free from Salesforce  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Visit SocialPros.com for more insights from your favorite social media marketers.  

It’s remarkable that this guest hasn’t been on Social Pros before…he’s made for it! On this episode, we welcome Tyler Lessard, VP of Marketing and Chief Video Strategist at Vidyard.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:   Salesforce Marketing Cloud  ICUC  Full Episode Details   We’re living in the age of the content creator. YouTubers and TikTok stars dominate the minds of the youth and fans gravitate towards their content like nothing else!  So, is it time social media teams took a leaf out of their book?  On this Social Pros episode, Tyler Lessard, VP of Marketing and Chief Video Strategist at Vidyard, explains why he thinks social teams need to adopt a “creator mindset”.  He preaches the power of vertical video, explains how Vidyard keep their conversations fluid across platforms and shares his thoughts on whether B2B brands can actually generate leads on TikTok.  Plus, Tyler reveals all about how he got started at Vidyard and how they work their magic on social.  In This Episode:  4:39 – Introducing Tyler  7:13 – Background on Vidyard  8:52 – Tyler’s journey to social  11:20 – Keeping conversation fluid across platforms  15:20 – Why social media is a creator game  19:10 – Cultivating creator curiosity in a B2B team  27:27 – B2B brands – can they generate leads on TikTok?  32:08 – Media brand vs company brand  37:47 – Final advice from Tyler Lessard  Resources Get the new State of Marketing report for free from Salesforce  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Connect with Tyler on LinkedIn  Follow Tyler on Twitter  Buy ‘The Visual Sale’   Visit SocialPros.com for more insights from your favorite social media marketers. 

So we’ve made it to the end of 2022. In this special episode, Anna Hrach, Erika Lovegreen and Daniel Lemin sit down to highlight some of their favorite Social Pros guest moments from the past year. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details 2022 hasn’t been an easy ride for social pros. But, still, the podcast has welcomed over 40 incredible guests onto the show who have done their bit to provide unmatched advice and remarkable stories over the past year. In this special end-of-year episode of Social Pros, we revisit six of our favorite guest moments from the past 12 months. From Allison Day’s words on how Reddit breaks the fourth wall to Luz Bickert and Melissa Rivers’ reminder that it’s OK to have fun on social, hosts Anna Hrach, Erika Lovegreen and Daniel Lemin have been spoilt for choice in picking their favorites. Find the full episodes with guests featured in this special down below. In This Episode: 0:00 – Introduction 3:32 – Erika’s first pick 7:57 – Daniel’s first pick 14:23 – Anna’s first pick 20:20 – Erika’s second pick 25:00 – Daniel’s second pick 31:08 – Anna’s second pick 36:18 – Key takeaways from our 2022 episodes 39:29 – Closing thoughts 40:28 – Outro (thank you Social Pros listeners!) Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle How Justin Tse Gained 1.5 Million Followers How Reddit Broke the Fourth Wall and the Internet (Allison Day) How Chili’s & Mattress Firm Made the Perfect Social Pairing (Luz Bickert & Melissa Rivers) How to Break Out of Your Social Comfort Zone (José Avila) How to Create Social Conversations that Connect (Brooke Sellas) How Lyft Drives Organic Social with Data and Heart (Stephanie Ramirez) Visit SocialPros.com for more insights from your favorite social media marketers.

While we don’t have a new episode for you this week, co-host Anna wanted to jump on the mic to wish all you social pros out there a Happy Holidays and a Happy New Year! Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details  Anna, Erica, and Daniel are taking a break for the holidays but will be back soon with our 2022 wrap-up Social Pros episode. In that episode, we’ll be taking a look back at some of our favorite moments and best pieces of social pros advice from 2022.   In the meantime, now is a perfect time to catch up with any episodes you’ve missed over 2022 or even before. We have 10 years of Social Pros episodes for you to dig into.  We wanted to take the opportunity to wish you all a Happy Holidays and a Happy New Year from all of us at Convince & Convert. We’ll be back on December 30th for our next episode – don’t miss it!   Resources  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Visit SocialPros.com for more insights from your favorite social media marketers. 

How brands think about online communities has to change. And who better to discuss this with than Chris Penn, co-founder and Chief Data Scientist at TrustInsights.AI. He joined Social Pros to discuss private social and online communities, and to tell us the one thing social media marketers and salespeople should be doing. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details There’s just so much good stuff to unpack from this Social Pros episode that it’s hard to think of an opening sentence for these show notes! Chris Penn, co-founder and Chief Data Scientist at TrustInsights.AI, joins this episode for his second appearance. Chris shared a ton of excellent advice and insights on private social, online communities, data privacy laws and reading data analytics. Plus, he shared his thoughts on social teams’ responsibilities regarding psychological safety, the diminishing need for users to feel a personal connection and revealed what he believes to be the one most useful thing social media marketers can do right now. In This Episode: 3:43 – Introducing Chris Penn 8:40 – Do you have the recipe? 9:59 – Understanding data – where do people go wrong? 12:05 – Why to go into data with understanding 13:41 – Lessons to learn from available data 17:12 – The importance of listening 19:40 – Running a Slack channel and progression of private social 25:28 – Psychological safety 26:52 – Topical interest over personal connection 30:37 – How should social pros consider measurement? 35:27 – Centralized analytics team vs knowledge across the team 37:38 – Chris leaves advice for social pros Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Follow/connect with Chris on LinkedIn Follow Chris on Twitter Chris’ personal website TrustInsights.ai Our previous episode with Chris Visit SocialPros.com for more insights from your favorite social media marketers.

Joseph Galbo, Social Media Specialist at the U.S. Consumer Product Safety Commission, rejoins Social Pros to explain how he and his team navigate social media shifts. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Social media is ever-changing. And, in light of these constant shifts, it’s important to stay on top of how we can meet our audiences where they are at. On this episode of Social Pros, Joseph Galbo, Social Media Specialist at the U.S. Consumer Product Safety Commission, makes his second appearance on the show. Joseph explains how he weathers social media storms and continues to put fun at the forefront of his approach. He also shares his views on the changes at Twitter and Meta. Plus, he details how he prioritizes social output in a small team, outlines his idea processes and tells us how he achieves flexibility and autonomy to disrupt convention on social.   In This Episode: 3:45 – Introducing Joseph Galbo 6:20 – How USCPSC’s voice changed during COVID 10:04 – USCPSC’s reaction to changes on social 14:59 – Why Joseph wanted to reassure his audience 20:05 – Social listening and observing change 21:49 – Where should small social teams focus their time? 26:23 – Expressing creativity in a government organization 31:48 – Autonomy at USCPSC 35:20 – Joseph’s creative process secrets 39:38 – Advice for social pros Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Grab your free Social Media Audit Bundle Connect with Joseph Galbo on LinkedIn Follow the US Consumer Product Safety Commission on Twitter Follow Joseph Galbo on Twitter Visit SocialPros.com for more insights from your favorite social media marketers.

Social media is an incredible thing. For many of us, without it, we simply wouldn’t have a career. But it does have its dangers too…and they can’t be ignored. That’s why we invited Dr. Brian Boxer Wachler, MD and TikTok influencer, onto Social Pros to discuss how he balances his career on social with his in-person experiences and relationships. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   The title of our show is Social Pros…but we rarely talk about the social ‘cons’.   We all know how popular social media is, not to mention how important it is for modern society. Our jobs literally depend on it!   But, today’s guest Dr. Brian Boxer Wachler, MD & TikTok influencer, joins Social Pros to discuss the dark side of social and how to create a healthy balance between staying active online and holding strong relationships off it.  Brian explains his big break on social, when he realized he was big on TikTok and how his content has evolved.  Plus, he discusses his book, Influenced: The Impact of Social Media on our Perception, explains the benefits and dangers of social media and how he evaluates success on social.  In This Episode:  3:52 – How Dr. Brian first got started on social media  6:20 – The moment social media clicked for Dr. Brian   8:23 – How Dr. Brian’s social media content has evolved   10:06 – Why Dr. Brian decided to come up with his own metrics for TikTok  14:14 – Taking a balanced view of social media   16:29 – What led Dr. Brian to write his book  21:55 – How to avoid getting too sucked into social media  23:41 – How to avoid social media burnout   27:09 – The warning signs of social media addiction  32:02 – Dr. Brian’s one tip for those wanting to become a social pro Resources:  Get the new State of Marketing report for free from Salesforce  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Follow Dr. Brian Boxer Wachler on Twitter  Follow him on Instagram  Follow him on TikTok  His book: Influenced: The Impact of Social Media on our Perception  Visit SocialPros.com for more insights from your favorite social media marketers.

We’re away for Thanksgiving, but we couldn’t leave you without an episode this week…so here’s one from the archives. In this Greatest Hits episode, we revisit a fascinating discussion we had with Kate Winick, Senior Director, Social Media at Peloton.  If you’re celebrating Thanksgiving, we hope you have a wonderful one! Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details    With new algorithms popping up every other day, there’s a lot to consider when engaging audiences on social. It’s no longer just about how many likes or shares a post gets. It’s about monitoring how you're perceived in the industry and the world.  If there’s one person who understands this well, it’s Kate Winick, the Senior Director of Social Media at Peloton. She joins Social Pros to share some insights into how things work behind the scenes at Peloton and how the team manages to engage such a large audience.  Kate also tells us how Peloton maintains the balance between giving its instructors creative freedom and fostering brand integrity. There’s even a little bit on some of the most highly underrated metrics social pros should be looking out for today. So, this is an episode you don’t want to miss!  In This Episode:  1:13 – Introducing Kate Winick  3:43 – Bringing content calendars together for initiatives  6:40 – Tapping into conversations than keep fans engaged  12:11 – Engagement that blew Kate away  17:19 – Giving instructors creative freedom  19:23 – Kate’s advice for trusting creative partnerships with talent  22:52 – How Peloton measure social success  28:00 – Do Peloton have channel-specific owners?  32:19 – Training challenges at Peloton today  35:05 – Dealing with burnout in social  39:05 – Where to find Kate and Peloton  39:35 – Kate leaves advice for social pros Resources Get the new State of Marketing report for free from Salesforce  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Peloton website  Follow Kate on Twitter  Connect with Kate on LinkedIn   Visit SocialPros.com for more insights from your favorite social media marketers. 

Imagine taking thousands and thousands of hours of archive footage and hand-picking the perfect clips for social media. Well, that’s how today’s Social Pros guests have become super popular on numerous platforms.  Hear how Caroline Frick, Founder and Executive Director, and Elizabeth Hansen, Managing Director of the Texas Archive of the Moving Image amplify their work on social in this episode.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:  Salesforce Marketing Cloud  ICUC  Full Episode Details   We are delighted to welcome Caroline Frick, Founder and Executive Director, and Elizabeth Hansen, Managing Director of the Texas Archive of the Moving Image, onto this week’s Social Pros.  In this episode, Caroline and Elizabeth explain what they do and explore how using social media has helped amplify their hard work and attract brand-new audiences to their website.  Plus, they explain the links between archiving and social media and why they’re the perfect match, how they select archive footage for social and how they measure engagement.  The guests also highlight their free digitization program, impart some incredible advice and share the story of a certain wig-wearing turtle…there’s a lot of wig-wearing turtle chat!  In This Episode:  3:51 – Introducing Caroline Frick and Elizabeth Hansen  6:46 – An overview of the Texas Archive of the Moving Image  14:22 – How TAMI balance their day-to-day PLUS social  17:36 – How TAMI select archive footage for social  19:37 – Explaining a certain wig-wearing turtle  29:37 – How TAMI measure social media success  31:31 – TAMI’s free digitization programme  35:13 – Caroline and Elizabeth provide top tips for social pros Resources  Get the new State of Marketing report for free from Salesforce  Schedule a consultation with ICUC  Grab your free Social Media Audit Bundle  Visit SocialPros.com for more insights from your favorite social media marketers.