We’re away for Thanksgiving, but we couldn’t leave you without an episode this week…so here’s one from the archives. In this Greatest Hits episode, we revisit a fascinating discussion we had with Kate Winick, Senior Director, Social Media at Peloton.
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Full Episode Details
With new algorithms popping up every other day, there’s a lot to consider when engaging audiences on social. It’s no longer just about how many likes or shares a post gets. It’s about monitoring how you're perceived in the industry and the world.
If there’s one person who understands this well, it’s Kate Winick, the Senior Director of Social Media at Peloton. She joins Social Pros to share some insights into how things work behind the scenes at Peloton and how the team manages to engage such a large audience.
Kate also tells us how Peloton maintains the balance between giving its instructors creative freedom and fostering brand integrity. There’s even a little bit on some of the most highly underrated metrics social pros should be looking out for today. So, this is an episode you don’t want to miss!
In This Episode:
- 1:13 – Introducing Kate Winick
- 3:43 – Bringing content calendars together for initiatives
- 6:40 – Tapping into conversations than keep fans engaged
- 12:11 – Engagement that blew Kate away
- 17:19 – Giving instructors creative freedom
- 19:23 – Kate’s advice for trusting creative partnerships with talent
- 22:52 – How Peloton measure social success
- 28:00 – Do Peloton have channel-specific owners?
- 32:19 – Training challenges at Peloton today
- 35:05 – Dealing with burnout in social
- 39:05 – Where to find Kate and Peloton
- 39:35 – Kate leaves advice for social pros
Resources
- Get the new State of Marketing report for free from Salesforce
- Schedule a consultation with ICUC
- Grab your free Social Media Audit Bundle
- Peloton website
- Follow Kate on Twitter
- Connect with Kate on LinkedIn
Visit SocialPros.com for more insights from your favorite social media marketers.