Podcasting Made Simple

Travis Albritton, podcast expert and YouTube strategist, reveals game-changing strategies for creating a high-quality video podcast on a budget. Learn how to utilize YouTube as a platform for podcast distribution and audience discovery. Discover minimal equipment needed, recording tips for solo episodes and interviews, turning your audio podcast into a video podcast, creating thumbnails with Canva, and more!

In this episode, James Cridland takes us on a journey into the past, present, and future of podcasting. Learn valuable insights and perspectives on the evolving podcasting landscape while gaining a deeper understanding of the trends, innovations, and potential opportunities. From emerging technologies to evolving listener behaviors, explore the exciting predictions to watch for in the future of podcasting and a few warnings of things to watch for. Get ready to better understand the ever-changing podcasting landscape and stay ahead of the curve!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/238Key Moments:00:00:15 - Introduction, 00:01:16 - The Birth of Podnews00:05:22 - James' First Speaking Experience00:07:52 - Milestones in Podcasting00:10:59 - The Essence of Podcasting00:13:53 - The Strength of Podcasting00:18:10 - Total Time Spent Listening00:20:41 - The Importance of Transcripts00:23:50 - Tight Editing and Audience RespectTimestamped Summary:00:00:15 - IntroductionAlex welcomes James Cridland to discuss the state of podcasting and expresses gratitude for James' contribution through Podnews.00:01:16 - The Birth of PodnewsJames shares the story of how he got the idea for Podnews during a conversation at a pub, realizing the lack of news resources for the podcasting industry. He explains the initial challenges and how Pod News has grown since its launch in May 2017.00:05:22 - James' First Speaking ExperienceJames recounts his first time speaking at a podcast conference in 2005, representing Virgin Radio's involvement in podcasting. He reflects on the backlash he received from podcasters who resented radio stations entering the podcasting space.00:07:52 - Milestones in PodcastingJames highlights the impact of Spotify's entry into podcasting, both in terms of increased listenership and the industry's overall growth. He also mentions Adam Curry's involvement in advancing podcasting through the podcast index and new podcast namespace.00:10:59 - The Essence of PodcastingJames emphasizes the open nature of podcasting, allowing anyone to publish shows without gatekeepers. He expresses concern about potential threats to this open ecosystem, particularly from platforms like Spotify and YouTube not fully understanding the core values of podcasting.00:13:53 - The Strength of PodcastingDespite media companies facing economic difficulties, podcasting is thriving and outpacing other forms of online ad revenue. While legacy companies may be struggling, podcasting itself remains strong and poised for growth.00:18:10 - Total Time Spent ListeningWhile the number of podcast listeners continues to grow, the focus should shift to increasing total consumption and time spent listening to shows. This metric is directly linked to revenue and the impact of advertising. Quality content that keeps listeners engaged and increases consumption is key.00:20:41 - The Importance of TranscriptsTranscripts are crucial for accessibility, discoverability, and advertising. They benefit not only those with hearing impairments but also aid in content discovery and targeting relevant ads. More podcast hosting companies are making transcripts easily accessible, ensuring the medium becomes more inclusive and effective.00:23:50 - Tight Editing and Audience RespectPodcasters are realizing the value of tight editing to respect their audience's time. Good editing ensures every minute of the show is relevant and engaging. Consistency in deliverin🎟️ UPCOMING EVENT: Podcasting Made Simple Live, our virtual event for podcast guests and hosts! See the details: https://podmatch.com/event. Enter code PMLIVE for free VIP access!

The digital landscape is evolving more rapidly than ever before. As a result, the way people create and consume content online is changing. According to many experts, the role of human involvement in content creation is uncertain at best. As podcast guests and podcast hosts, adapting to these changes is critical to remain relevant for our listeners. In this episode, Alex Sanfilippo explains how you can survive and thrive in the new era of content creation as a podcaster on either side of the microphone!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/237Key Moments:00:00:15 - Thriving in the New Era of Content00:01:51 - Changes in Podcasting00:03:19 - Hone in on Your Message00:05:43 - Transformation00:07:43 - Practical Tips for Positioning Your Content00:11:16 - Consistency and Commitment00:12:25 - Essential Elements for Success00:13:31 - Embracing Continuous Improvement00:14:27 - Tracking ProgressTimestamped Summary:00:00:15 - Thriving in the New Era of ContentAlex discusses the rapid transformation happening in the digital space, specifically in podcasting. He acknowledges the concerns of creators about becoming obsolete and addresses questions about staying relevant. He emphasizes the importance of honing in on our message and finding our unique value in the new era of content.00:01:51 - Changes in PodcastingAlex explains that podcasting is experiencing changes due to the increasing listenership and the influx of money into the industry. He mentions the rise of big production houses and the fear of being replaced by shows with more resources. However, he reassures that there is still plenty of opportunity for independent creators.00:03:19 - Hone in on Your MessageAlex advises podcasters to hone in on their message and find a specific topic that is not being covered by others. He suggests rebranding the show or getting more practical with the content to stand out in the crowded podcasting landscape.00:05:43 - TransformationAlex asserts that we are now in the transformation age of content, where people seek transformation rather than just information. He encourages podcasters to identify the transformation they can offer listeners and position their content accordingly.00:07:43 - Practical Tips for Positioning Your ContentAlex recommends changing the show title and episode descriptions to align with the transformation being offered. He emphasizes the importance of delivering on the promise made in the title and description. For podcast guests, he suggests checking00:11:16 - Consistency and CommitmentConsistency is key in podcasting, as it helps build audience trust and familiarity. Even if you don't make any changes to your show over time, staying consistent can lead to significant growth. Don't give up too soon; stay with it for 100 episodes!00:12:25 - Essential Elements for SuccessTo thrive in the new age of content, focus on consistency, delivering transformation, sticking to your expertise, being part of a supportive podcasting community, and taking care of yourself to avoid burnout.00:13:31 - Embracing Continuous ImprovementDon't feel pressured to constantly try new things. Instead, let others test new tools and strategies, and once they've been proven effective, implement them in a simplified way. Continuous improvement is more important than striving for perfection.00:14:27 - Tracking ProgressMonitor your completion rate and liste🎟️ UPCOMING EVENT: Podcasting Made Simple Live, our virtual event for podcast guests and hosts! See the details: https://podmatch.com/event. Enter code PMLIVE for free VIP access!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/236With so many podcasts struggling for listeners' attention, it can be challenging to stand out in the crowded market. In this episode, Mike Michalowicz shares his insights into the art of attention-grabbing marketing for podcasters on either side of the microphone. He shares his tips and tricks for creating a marketing plan that engages your audience and makes your podcast stand out from the rest. Whether you're just starting or an experienced podcaster looking to grow your audience, this session offers valuable insights into creating marketing that doesn't get ignored!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/236🎟️ UPCOMING EVENT: Podcasting Made Simple Live, our virtual event for podcast guests and hosts! See the details: https://podmatch.com/event. Enter code PMLIVE for free VIP access!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/235Are you guesting on podcasts but not seeing a return on investment? It could be due to a lack of a powerful call to action in the last 30-60 seconds of your interview. In this episode, Kelly Mosser explains how to optimize your call to action for the podcast listening experience, meet your audience where they are, and boost your inquiries, messages, follows, and subscribers. Discover the three ingredients to a successful call to action and avoid the biggest mistake that leaves you hearing crickets from your audience!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/235🎟️ UPCOMING EVENT: Podcasting Made Simple Live, our virtual event for podcast guests and hosts! See the details: https://podmatch.com/event. Enter code PMLIVE for free VIP access!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/234When it comes to podcast monetization, many of us look in the wrong places to drive revenue with our podcasts. In this episode, Doug Sandler explains 4 often-overlooked opportunities for podcast monetization and how to create a successful strategy that aligns with your values. Don't miss out on the hidden potential of podcasting revenue - it may not be where you expect it, but it's waiting for those who know where to look!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/234🎟️ UPCOMING EVENT: Podcasting Made Simple Live, our virtual event for podcast guests and hosts! See the details: https://podmatch.com/event. Enter code PMLIVE for free VIP access!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/233Are you tired of wasting your time on podcast guest appearances that don't result in meaningful impact? Many guests make the mistake of chasing after shows with large audiences or accepting invitations from any podcast that will have them. But what really matters is connecting with your ideal listeners; the people you're most equipped to serve. In this episode Dr. Vic Manzo shares the importance of a strategic approach to podcast guesting. By identifying your perfect listener, you can focus on appearing only on shows where you can add the most value and make a lasting impact!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/233🎟️ UPCOMING EVENT: Podcasting Made Simple Live, our virtual event for podcast guests and hosts! See the details: https://podmatch.com/event. Enter code PMLIVE for free VIP access!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/232As a podcast host, you are the expert in your industry and serve as both a tastemaker and agent for change. In this episode, Chrissy Das explains how to harness your thought leadership by leveraging your podcast episodes to write a book that will help you take your visibility and authority to the next level!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/232🎟️ UPCOMING EVENT: Podcasting Made Simple Live, our virtual event for podcast guests and hosts! See the details: https://podmatch.com/event. Enter code PMLIVE for free VIP access!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/231Every podcast host knows you have a reason to be on their show, but do you know theirs? By tapping into the motivations and business models behind a show, you're able to take the host and audience to new places that they all secretly want to go. In this episode, Dan Cumberland shares his strategy for flipping the script on guesting to allow you to bring more value, build better connections with hosts and audiences, and get more out of each appearance!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/231🎟️ UPCOMING EVENT: Podcasting Made Simple Live, our virtual event for podcast guests and hosts! See the details: https://podmatch.com/event. Enter code PMLIVE for free VIP access!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/230How can you set measurable goals that align with your podcasting objectives? In this episode, Megan Dougherty explains how to define success beyond downloads and explores the different types of goals that podcasts can help achieve, such as thought leadership, relationship building, and audience engagement. Megan also shares specific, measurable metrics associated with each goal type to help you track your progress. Get ready to learn how to accurately evaluate your podcast’s success!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/230🎟️ UPCOMING EVENT: Podcasting Made Simple Live, our virtual event for podcast guests and hosts! See the details: https://podmatch.com/event. Enter code PMLIVE for free VIP access!