Why You Should Consider Rebranding Your Podcast | Angie Griffith

Nov 21, 2023

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Have you ever wondered how to breathe new life into your podcast without losing your loyal audience or missing out on potential new listeners? In this episode, Angie Griffith shares her journey of rebranding her podcast after nearly 100 episodes. She explains pivotal moments that led to her rebrand decision and the steps she took for a seamless transition. You'll learn valuable insights, including the unexpected marketing tactic that yielded remarkable results. Get ready to learn how a well-executed rebrand can reignite your podcasting passion and momentum!

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Key Moments:

00:00:15 - Introduction
00:00:59 - The Power of Podcast Rebranding
00:01:34 - The Story of Two Fishermen
00:04:05 - Personal Experience of Rebranding
00:10:02 - Finding the Right Audience
00:14:35 - The Power of a Press Release
00:16:03 - Stepping Out of the Comfort Zone
00:15:50 - The Impact of a Billboard
00:18:07 - Lessons Learned from Apple Podcasts
00:20:10 - Staying Organized Through a Rebrand

Timestamped Summary:

00:00:15 - Introduction
The host welcomes the listeners and expresses gratitude for their presence. They explain that the episode will focus on rebranding a podcast and the benefits it can bring.

00:00:59 - The Power of Podcast Rebranding
The host dispels the misconception that rebranding a podcast leads to losing followers. They share their experience that a well-executed rebranding can breathe new life into a podcast and attract fresh momentum.

00:01:34 - The Story of Two Fishermen
The host shares a story about two fishermen. While the first fisherman sticks to his usual routine and catches five fish daily, the second fisherman takes a step back to evaluate and improve his fishing method. Eventually, the second fisherman surpasses the first in success.

00:04:05 - Personal Experience of Rebranding
The guest, Angie Griffith, shares her personal experience of rebranding her podcast. She initially started with a podcast focused on providing short, four-minute episodes on podcasting tips but later realized it wasn't aligned with her goals. She then rebranded to a more impactful and fulfilling podcast titled "Podfluencer Society."

00:10:02 - Finding the Right Audience
Angie reflects on her journey and how she discovered her true passion for serving podcasters who are already making an impact and building a business. She explains how this realization led to the idea of

00:14:35 - The Power of a Press Release
Angie shares how writing a press release for her podcast rebrand helped her secure future partnerships by showcasing her professionalism and commitment to her brand.

00:15:03 - Stepping Out of the Comfort Zone
Angie discusses the importance of asking for help and reaching out to peers in the podcasting industry for support. Despite her initial hesitations, this step proved to be essential in making a successful rebrand.

00:15:50 - The Impact of a Billboard
Angie explains how she purchased a billboard in Nashville as a marketing strategy for her podcast rebrand.

00:18:07 - Lessons Learned from Apple Podcasts
Angie shares her experience seeking promotional support from Apple Podcasts for her rebrand. She reflects on the need to present it as a co-promotion opportunity rather than a favor and the importance of taking the time to plan and strategize before approaching platforms for support.

00:20:10 - Staying Organized Through a Rebrand
Angie advis

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