If you've never explored the psychology behind podcast listener behavior, you're missing out on a wealth of insights that can help you attract new listeners. In this episode, Courtney Elmer shares the subconscious triggers that influence why someone clicks play on your podcast and how to use persuasive language that compels them to keep coming back for more. Get ready to discover the psychological "secrets" that will help you title your episodes to increase listeners and create an addictive podcast experience people can't stop raving about!
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Key Moments:
00:00:15 - Introduction
00:01:41 - Increasing Listens
00:05:16 - The Four Solicitations
00:07:52 - Subconscious Triggers
00:09:47 - Understanding the Ideal Listener
00:10:58 - Persuasive Language
00:15:22 - Understanding the Value of Your Content
00:16:17 - The Importance of Listener Psychology
00:16:47 - Overcoming Struggles as a Host
00:17:20 - The Power of Language in Podcasting
Timestamped Summary:
00:00:15 - Introduction
Courtney Elmer discusses the challenges podcast hosts face when their episodes don't receive many downloads. She highlights the importance of understanding listener behavior and shares that increasing listens is key to growing a podcast.
00:01:41 - Increasing Listens
Courtney explains that increasing listens from current listeners is crucial for attracting new ones. She emphasizes the need to step into the mind of the ideal listener and address their pain points to capture their attention.
00:05:16 - The Four Solicitations
Courtney introduces the four elements that act as gatekeepers to capturing a listener's attention: cover image, title, description, and episode titles. She emphasizes the importance of making a strong first impression within milliseconds.
00:07:52 - Subconscious Triggers
Courtney dives into the subconscious triggers that cause someone to hit play or scroll past a podcast. She explains the need for hosts to communicate on a subconscious level and understand what motivates their ideal listener.
00:09:47 - Understanding the Ideal Listener
Courtney emphasizes the importance of understanding the specific problem, underlying cause, failed attempts to fix the problem, and the meaning the listener associates with it. This understanding forms the foundation of a successful podcast.
00:10:58 - Persuasive Language
Courtney introduces the concept of persuasive language and its application in podcast titles, descriptions, and episode titles. She encourages hosts to focus on addressing the listener's pain points rather than simply highlighting the benefits.
00:15:22 - Understanding the Value of Your Content
Learn how to effectively communicate the value of your podcast content to your ideal listener by addressing their pain points and solving their problems.
00:16:17 - The Importance of Listener Psychology
Gain a competitive advantage by understanding the subconscious triggers influencing listeners' decision to listen to your podcast. Adjust your language to effectively communicate the value of your show and keep listeners coming back.
00:16:47 - Overcoming Struggles as a Host
Many hosts struggle with understanding listener psychology, but by implementing these strategies, you can overcome these challenges and experience the satisfaction of making a positive impact on your listeners' lives.
00:17:20 - The Power of Language in Podcasting
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