Creating One of The World's Biggest Podcasts | Brandon Turner
Jan 16, 2024
Brandon Turner shares his experience as the creator of a top-ranked podcast. They discuss transitioning from real estate to podcasting, treating podcasting like a business, involving loved ones in goal setting, and achieving long-term success through consistency and focus.
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Choosing The Solo Climb
Brandon compared leaving BiggerPockets to Justin Timberlake leaving NSYNC and questioned whether he could succeed solo.
He decided to take the risk and treat his solo path like a continued climb rather than resting on past success.
insights INSIGHT
Podcasting Is A Business
Brandon defines running a podcast like running a business: goals, standards, culture, consistency, and accountability.
Treating content as a business massively increases the chance of long-term success.
volunteer_activism ADVICE
Podcast For Conversion, Not Fame
Podcast to grow your personal brand with a clear conversion goal in mind, not for fame alone.
Focus episodes on the audience that will convert to customers or supporters for your businesses.
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In this episode, Brandon Turner shares his experience as the creator and host of one of the world's largest podcasts. Since its origin in 2013, The Bigger Pockets Real Estate Investing Podcast has been ranked among the top 10 of all podcasts. Brandon shares what led to their success and how he's been able to remain podcasting consistently for all these years. Additionally, Brandon explains what he's learned and what he's doing differently with his latest show, A Better Life with Brandon Turner. Get ready to learn critical insights for how to improve your craft as a podcast guest and (or) host!
Key Moments: 00:00:16 - Introduction 00:02:13 - Leaving BiggerPockets 00:03:50 - Transitioning as a Solo Podcaster 00:06:19 - Podcasting as a Business 00:08:47 - The Why Behind A Better Life 00:15:17 - Openness to Pivoting and Following Market Demand 00:17:38 - Self-Discipline and Accountability 00:22:56 - The Importance of Tracking and Accountability 00:24:06 - Surrounding Yourself with the Right People 00:26:45 - Quick Hacks for Goal Setting 00:28:09 - Overcoming Procrastination 00:30:41 - Staying Focused on Success Island 00:33:42 - The Importance of Consistency 00:34:47 - Book Recommendations for Podcast Guests and Hosts 00:36:30 - Brandon's Insights on Podcast Success
Timestamped Summary:
00:00:16 - Introduction They discuss Brandon's background and his transition from real estate to podcasting.
00:02:13 - Leaving BiggerPockets Brandon explains why he decided to leave the BiggerPockets podcast after a decade of hosting.
00:03:50 - Transitioning as a Solo Podcaster Brandon reflects on the challenges and uncertainties he faced when transitioning from a co-host to a solo podcaster.
00:06:19 - Podcasting as a Business Alex and Brandon emphasize the importance of treating podcasting as a business, regardless of the topic or niche.
00:08:47 - The Why Behind "A Better Life" Brandon explains the reason behind his pivot to his new podcast, "A Better Life."
00:15:17 - Openness to Pivoting and Following Market Demand Brandon highlights the importance of being open to the market's feedback and adapting accordingly.
00:17:38 - Self-Discipline and Accountability Brandon shares a story about his struggle with self-discipline and how having someone hold him accountable helped him make progress.
00:22:56 - The Importance of Tracking and Accountability Tracking progress and having accountability are essential for staying motivated and achieving goals.
00:24:06 - Surrounding Yourself with the Right People Surrounding yourself with people who make the impossible seem achievable is crucial for personal growth.
00:26:45 - Quick Hacks for Goal Setting Having the support of loved ones is important for goal achievement.
00:28:09 - Overcoming Procrastination and Shiny Object Syndrome Procrastination often stems from a pattern of breaking commitments in other areas of life.
00:30:41 - Staying Focused on Success Island Many people get distracted by new trends and opportunities, which can lead to a lack of focus and procrastination.
00:33:42 - The Importance of Consistency Brandon uses the analogy of going to the gym to emphasize the importance of consistency in podcasting.
00:34:47 - Book Recommendations for Podcast Guests and Hosts Alex asks Brandon for book recommendations for podcast guests an
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