Creating One of The World's Biggest Podcasts | Brandon Turner
Podcasting Made Simple
Treating Podcasting Like a Business
The speakers discuss the importance of treating a podcast like a business, emphasizing the need for goals, standards, consistency, persistence, and accountability. They provide examples of podcasters who fail to treat it like a business and stress the significance of approaching podcasting with an entrepreneurial mindset.
In this episode, Brandon Turner shares his experience as the creator and host of one of the world's largest podcasts. Since its origin in 2013, The Bigger Pockets Real Estate Investing Podcast has been ranked among the top 10 of all podcasts. Brandon shares what led to their success and how he's been able to remain podcasting consistently for all these years. Additionally, Brandon explains what he's learned and what he's doing differently with his latest show, A Better Life with Brandon Turner. Get ready to learn critical insights for how to improve your craft as a podcast guest and (or) host!
MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/262
Key Moments:
00:00:16 - Introduction
00:02:13 - Leaving BiggerPockets
00:03:50 - Transitioning as a Solo Podcaster
00:06:19 - Podcasting as a Business
00:08:47 - The Why Behind A Better Life
00:15:17 - Openness to Pivoting and Following Market Demand
00:17:38 - Self-Discipline and Accountability
00:22:56 - The Importance of Tracking and Accountability
00:24:06 - Surrounding Yourself with the Right People
00:26:45 - Quick Hacks for Goal Setting
00:28:09 - Overcoming Procrastination
00:30:41 - Staying Focused on Success Island
00:33:42 - The Importance of Consistency
00:34:47 - Book Recommendations for Podcast Guests and Hosts
00:36:30 - Brandon's Insights on Podcast Success
Timestamped Summary:
00:00:16 - Introduction
They discuss Brandon's background and his transition from real estate to podcasting.
00:02:13 - Leaving BiggerPockets
Brandon explains why he decided to leave the BiggerPockets podcast after a decade of hosting.
00:03:50 - Transitioning as a Solo Podcaster
Brandon reflects on the challenges and uncertainties he faced when transitioning from a co-host to a solo podcaster.
00:06:19 - Podcasting as a Business
Alex and Brandon emphasize the importance of treating podcasting as a business, regardless of the topic or niche.
00:08:47 - The Why Behind "A Better Life"
Brandon explains the reason behind his pivot to his new podcast, "A Better Life."
00:15:17 - Openness to Pivoting and Following Market Demand
Brandon highlights the importance of being open to the market's feedback and adapting accordingly.
00:17:38 - Self-Discipline and Accountability
Brandon shares a story about his struggle with self-discipline and how having someone hold him accountable helped him make progress.
00:22:56 - The Importance of Tracking and Accountability
Tracking progress and having accountability are essential for staying motivated and achieving goals.
00:24:06 - Surrounding Yourself with the Right People
Surrounding yourself with people who make the impossible seem achievable is crucial for personal growth.
00:26:45 - Quick Hacks for Goal Setting
Having the support of loved ones is important for goal achievement.
00:28:09 - Overcoming Procrastination and Shiny Object Syndrome
Procrastination often stems from a pattern of breaking commitments in other areas of life.
00:30:41 - Staying Focused on Success Island
Many people get distracted by new trends and opportunities, which can lead to a lack of focus and procrastination.
00:33:42 - The Importance of Consistency
Brandon uses the analogy of going to the gym to emphasize the importance of consistency in podcasting.
00:34:47 - Book Recommendations for Podcast Guests and Hosts
Alex asks Brandon for book recommendations for podcast guests and hosts.
00:36:30 - Brandon's Insights on Podcast Success
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