Social Mavericks

In this episode, Simon interviews Emelia Thompson about her journey to building an online businesses. Emelia shares how she transitioned from teaching at a university to becoming an online coach and the challenges she faced along the way. They discuss the use of transformation pictures in social proof and the importance of authenticity in content creation. They also touch on the trendiness of social media and the need to stay true to one's values and brand. There's also a conversation about the challenges women face in building credibility and being taken seriously in the online coaching industry. Chapters: 00:00 Introduction and Background 01:26 Transitioning from Teaching to Online Coaching 08:12 The Role of Social Proof in Online Business 13:31 Staying True to Your Values and Brand 15:26 Avoiding Trendiness and Embracing Authenticity 29:54 The Importance of Business Metrics and Overall Impact 33:21 Embracing Imposter Syndrome as a Sign of Bravery 46:39 Challenges Women Face in the Online Coaching Industry Follow Emilia here: @etphd_mentoring Listen to the ETPHD Mentoring podcast here: Listen to the EiQ podcast here: Listen to the ETPHD Nutrition podcast here: Follow Simon here: @iamsimonmitchell

In this episode, Simon interviews Hymsuen, a coach for personal trainers. Hym shares his journey of transitioning from in-person training to online coaching. He discusses his initial attempt at online coaching and the mistakes he made in his content strategy. Hym also discusses the negative impact of bad advice and support and the importance of genuine testimonials. He shares his experience developing video editing skills and provides insights into generating ideas for content. Hym emphasises the importance of repurposing content for different platforms and finding inspiration outside of the fitness industry. And a whole lot more. Follow Hym here: https://instagram.com/gymwithhym Follow Simon here: https://instagram.com/iamsimonmitchell Get your FREE 32-page guide to getting more leads from social media here: https://thisislazymarketing.com

In this episode, Simon interviews Luke Tulloch, an online fitness coach, about his journey of building his business. Luke shares that he transitioned from in-person coaching to online coaching to find career progression and the opportunity to travel. He emphasizes the importance of straddling the line between science and practical application in his content, providing usable and practical information for his audience. Luke also discusses the challenges of understanding and empathizing with his target audience and the need to balance intuition and science in marketing. In this conversation, Luke and Simon discuss the challenges and strategies of marketing in the fitness industry. They emphasize the importance of experience and intuition in marketing, as well as the need to balance how-to content with thought-provoking content. They also discuss the need for a long-term perspective in business and the importance of focusing on the overall trend rather than individual metrics. Luke shares his approach to dealing with negativity on social media and offers tips for generating content ideas. Follow Luke here: @_luketulloch Follow Simon here: @iamsimonmitchell Get your FREE 32-page social media guide here: thisislazymarketing.com

In this episode, Jason Munro talks about his journey as an online nutritionist and entrepreneur. We discussed topics such as building a membership site, taking risks, transitioning from a full-time job to entrepreneurship, and the impact of lockdown on the business. Jason shares his experiences and challenges, including the initial anxiety and worry, the excitement of proof of concept, and the process of claiming back his life. We also touch on the growth of Jason's social media following and the strategies he used. This is a valuable, insightful podcast for any online business owner. Grab your FREE 32-page guide on getting more leads from social media here: https://thisislazymarketing.com Follow Jason here: @munronutrition Follow Simon here: @iamsimonmitchell

Expert in email marketing and copywriting, Chris Orzechowski, discusses the importance of targeting the right audience, content creation for attracting subscribers, automated sequences, and belief systems in marketing with Simon Mitchell.

This episode explores the five core principles of why people buy: money, status, health, and escape pain, as well as Robert Cialdini's persuasion principles. The episode also includes a tip on leveraging podcast guests for more social media reach, a discussion on when social proof becomes sleazy, and an analysis of the impact of paid ad traffic on different social media platforms. And, of course, a whole lot more… Grab your FREE 32-page eBook here: https://thisislazymarketing.com Follow Simon here: https://instagram.com/@iamsimonmitchell Chapters: 00:00 Introduction: The Fundamentals of Why People Buy 03:18 Money - The Desire for More 10:59 Status - Competing and Keeping Up 15:09 Escape Pain - Seeking Satisfaction 30:18 Tip of the Week: Leveraging Podcast Guests for More Reach on Social Media 36:31 Collaborating with Podcast Guests 51:37 The Power of YouTube and Podcasting for Ads

Gina Esposito, founder of Anee Atelier, shares her entrepreneurial journey from local to international success, emphasizing authenticity over conformity. She discusses the importance of taking risks, finding fulfillment beyond financial success, and navigating the impact of AI on entrepreneurship.

Learn about the power of repurposing content, importance of long-form content, and tips for reaching the right audience. Discover strategies to create engaging short-form content, carousels, and videos. Focus on consistency, relevance, and experimentation to boost social media leads. Also, explore unique branding and character development in content creation.

Here's how my 1:1 client went from being a PT on the gym floor to mentoring other trainers on how to achieve jaw-dropping transformations for themselves and their clients. You'll also discover how he grew his following from 800 to 19.2k (and counting). This is a real-world story detailing the reality of starting and growing your own business. Follow Jewade here: ⁠⁠https://instagram.com/jewadegrahamcoaching⁠⁠ Follow Simon here: ⁠⁠https://instagram.com/iamsimonmitchell⁠⁠ Get your free 32-page social media marketing guide here: ⁠⁠https://⁠⁠thisislazymarketing.com⁠

In this episode of the Social Mavericks podcast, Simon Mitchell discusses 11 key actions that can boost leads and sales on social media. You'll also discover the characteristics of six-and-seven-figure entrepreneurs, how to create differentiated offers, and why most social media marketing advice is lame and unhelpful. Grab your FREE 32-page eBook here: https://thisislazymarketing.com Follow Simon here: @iamsimonmitchell 01:23 Maverick Marketing Lesson: 11 Key Actions to Boost Leads and Sales 26:30 Tip of the Week: Characteristics of Successful Entrepreneurs 32:18 Maverick Messages: Creating Differentiated Offers 37:25 Social media news: Discussion on Growing Organically on Instagram