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Social Mavericks
How To Win At Email Marketing with Chris Orzechowski
Apr 18, 2024
Expert in email marketing and copywriting, Chris Orzechowski, discusses the importance of targeting the right audience, content creation for attracting subscribers, automated sequences, and belief systems in marketing with Simon Mitchell.
40:57
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Quick takeaways
- Prioritizing high-value 'whale' clients for sustainable relationships and less churn.
- Building personal brand and authentic content to attract loyal audience and enhance engagement.
Deep dives
Focus on High-Value Clients
The importance of focusing on high-value clients, referred to as the 'whales,' who are loyal and willing to pay more for services, compared to customers seeking cheaper deals. Prioritizing clients who commit to higher-priced products yields more sustainable business relationships and less churn.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode