
Social Mavericks
A podcast for maverick content creators who dare to be different. Get insights from the world's best content creators to boost your social media and grow your business.
Latest episodes

Apr 22, 2025 • 51min
Breaking the $3k/month Barrier: Unlocking Success for Online Coaches
Are you struggling to break through the $3k/month ceiling? You're not alone. In this podcast, you'll discover the strategies that actually move the needle for your business.You'll learn the common pitfalls, industry myths, and get practical tips and solutions for building a thriving online business.Forget generic advice and 'post more' mantras. You'll get actionable insights, real-world examples, and exercises you can implement immediately. Whether you're battling inconsistent lead generation, drowning in content creation, or simply feeling stuck, this podcast is your roadmap to success.Click here to find out more about the 30-Minute Marketer Mentorship.

Mar 18, 2025 • 41min
How to Create Engaging Content Consistently Without Burning Out
How to Create Engaging Content Consistently Without Burning OutMost online coaches struggle to stay consistent with content. They start strong, post daily, and expect quick results. But when the likes, views, and leads don’t come fast enough, motivation disappears—along with consistency.In this episode, we’re breaking down how to create engaging content without running out of ideas, spending hours every day, or burning out.Here’s what you’ll learn:Why your mindset and expectations are the first thing you need to fixHow to stop over-planning and start executing with a clear strategyThe Problem Path Method to map out content that speaks to your audience’s strugglesHow to separate thinking from creating for a faster workflowAnd more...If content feels like a chore, this episode will change the way you approach it.Click here to start your FREE 7-day Cre@tor Trial:https://mycontentcreatorai.comClick here for more info about 30-Day FitPro funnels:https://30minutemarketers.com/30-day-fitpro-funnels-online-course/Follow Simon here:https://instagram.com/@iamsimonmitchell

Mar 11, 2025 • 35min
What is a USP? How to Stand Out and Get More Clients
What is a USP? How to Stand Out & Get More ClientsStruggling to stand out in a crowded market? If your offer isn’t unique or different, you’re just another option—and that means competing on price, which is a losing game.In this episode, we break down:What a USP (Unique Selling Proposition) really is and why it mattersHow to research your competition and find gaps in the marketDifferent ways to craft a powerful USP, even if your offer isn’t newHow to write your USP in one sentence so potential clients instantly see your valueReal-world examples of USPs that have helped businesses attract more leads and salesYour offer doesn’t need to be completely different—it just needs a unique angle that makes it stand out.At the end of the episode, I challenge you to write your USP in one sentence and test it in your content this week.Listen now and start making your brand impossible to ignore.Click here to start your FREE 7-day Cre@tor Trial:https://mycontentcreatorai.comClick here for more info about 30-Day FitPro funnels:https://30minutemarketers.com/30-day-fitpro-funnels-online-course/Follow Simon here:https://instagram.com/@iamsimonmitchell

Mar 4, 2025 • 49min
How to Grab Attention Without Being a Cringeworthy Try-Hard
Struggling to make your content stand out in a sea of endless scrolling? You’re not alone. In this episode, we’re breaking down exactly how to create scroll-stopping content—the kind that grabs attention, pulls people in, and gets real engagement (without looking desperate).You’ll learn:✅ Why some content stops people in their tracks—and why some makes them roll their eyes.✅ The fine line between attention-grabbing and cringe-worthy content (with real examples).✅ How to use pattern interrupts to disrupt the scroll and make your posts pop.✅ The Unity Trigger—how to create an "us vs. them" effect that builds a loyal audience.✅ How to balance storytelling, emotion, and logic to create posts that actually convert.🎯 Plus, I’m giving you actionable steps to implement today so you can start seeing results ASAP.Hit play, take notes, and let’s make your content impossible to ignore. 🎧Click here to start your FREE 7-day Cre@tor Trial:https://mycontentcreatorai.comClick here for more info about 30-Day FitPro funnels:https://30minutemarketers.com/30-day-fitpro-funnels-online-course/Follow Simon here:https://instagram.com/@iamsimonmitchell

Feb 12, 2025 • 37min
8-Steps to Understanding Transformational Marketing
Topics covered in this podcast include:Why and how to shift your marketing from transactional to transformational.Understanding the psychology behind transformational marketing.8 practical ways to create a powerful transformational marketing message.And more!Click here to start your FREE 7-day Cre@tor Trial:https://mycontentcreatorai.comClick here for more info about 30-Day FitPro funnels:https://30minutemarketers.com/30-day-fitpro-funnels-online-course/Follow Simon here:https://instagram.com/@iamsimonmitchell

Feb 11, 2025 • 22min
The Death of Online Coaching. Why most coaches fail, and how to avoid the same fate
Topics covered in this podcast include:Why business mentors telling you to "scale" and stop trading time for money are putting your business at risk.How to design a stand-out offer using the three most-important marketing considerations.Why your ideal clients need MORE than a simple promise to invest in your coaching.And more!Click here to start your FREE 7-day Cre@tor Trial:https://mycontentcreatorai.comClick here for more info about 30-Day FitPro funnels:https://30minutemarketers.com/30-day-fitpro-funnels-online-course/Follow Simon here:https://instagram.com/@iamsimonmitchell

Feb 5, 2025 • 50min
Standing Out In a Crowded Niche: A 5-Step Guide For Online Coaches
Topics covered in this podcast include:
Why coaches struggle to stand out online, and how to avoid the same fate.
How to Create High-Converting Content in Minutes (Not Hours) Using AI
Why Don't Valuable Posts Get Zero Engagement on Instagram
And more!
Click here to start your FREE 7-day Cre@tor Trial: https://mycontentcreatorai.com
Click here for more info about 30-Day FitPro funnels: https://30minutemarketers.com/30-day-fitpro-funnels-online-course/
Follow Simon here: https://instagram.com/@iamsimonmitchell

Jan 28, 2025 • 56min
Two Words That Will Help You Craft a Sales Message That Sells
Topics covered in this podcast include:
>> How to use "So That…” to craft a sales message that sells.
>> Why keeping content simple could be the smartest strategy for coaches in 2025.
>> 6 ways to fix email sequences that never convert.
>> How to use Instagram's new "Trial Reels" to create content that generates more like, leads, and followers.
>> Could Bluesky be the latest and greatest social media platform to grow your business?
And more!
Click here for more info about 30-Day FitPro funnels: https://30minutemarketers.com/30-day-fitpro-funnels-online-course/
Follow Simon here: https://instagram.com/@iamsimonmitchell

Nov 28, 2024 • 60min
Three reasons why online coaches struggle to make their first £3k online and how to fix them
Topics covered in this podcast include:
Three reasons why online coaches struggle to make their first £3k online and how to fix them
How to turn client struggles into content gold.
Tactics to grow your following if you're stuck with fewer than 1,000 followers
Grab more info about 30-Day FitPro funnels here: https://30minutemarketers.com/30-day-fitpro-funnels-online-course/
Follow Simon here: https://instagram.com/@iamsimonmitchell

May 23, 2024 • 1h 18min
Finding Your Voice: The Key To Standing Out On Social Media with Paul Standell
In this episode, Simon and Paul discuss success and whether everyone can achieve it. They also explore the challenges of building a successful online business and the importance of creating engaging and entertaining content.
They emphasize the need to find your voice and express opinions in your content to stand out and connect with your audience.
They also discuss the role of humour in content creation and the importance of being memorable.
And so much more...
Get your FREE 32-page guide on how to get more leads from social media here: https://thisislazymarketing.com
Follow Simon here: https://instagram.com/iamsimonmitchell
Follow Paul here: https://instagram.com/paul_standell