Staying True to Your Values And Still Building a Successful Coaching Business with Emilia Thompson PHD

In this episode, Simon interviews Emelia Thompson about her journey to building an online businesses. Emelia shares how she transitioned from teaching at a university to becoming an online coach and the challenges she faced along the way.

They discuss the use of transformation pictures in social proof and the importance of authenticity in content creation.

They also touch on the trendiness of social media and the need to stay true to one's values and brand.

There's also a conversation about the challenges women face in building credibility and being taken seriously in the online coaching industry.

Chapters:

00:00 Introduction and Background

01:26 Transitioning from Teaching to Online Coaching

08:12 The Role of Social Proof in Online Business

13:31 Staying True to Your Values and Brand

15:26 Avoiding Trendiness and Embracing Authenticity

29:54 The Importance of Business Metrics and Overall Impact

33:21 Embracing Imposter Syndrome as a Sign of Bravery

46:39 Challenges Women Face in the Online Coaching Industry

Follow Emilia here: @etphd_mentoring

Listen to the ETPHD Mentoring podcast here:

Listen to the EiQ podcast here:

Listen to the ETPHD Nutrition podcast here:

Follow Simon here: @iamsimonmitchell