The Five Fundamental Reasons Why People Buy: Unlocking The Secrets Of Persuasion

This episode explores the five core principles of why people buy: money, status, health, and escape pain, as well as Robert Cialdini's persuasion principles.

The episode also includes a tip on leveraging podcast guests for more social media reach, a discussion on when social proof becomes sleazy, and an analysis of the impact of paid ad traffic on different social media platforms.

And, of course, a whole lot more…

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Chapters:

00:00 Introduction: The Fundamentals of Why People Buy

03:18 Money - The Desire for More

10:59 Status - Competing and Keeping Up

15:09 Escape Pain - Seeking Satisfaction

30:18 Tip of the Week: Leveraging Podcast Guests for More Reach on Social Media

36:31 Collaborating with Podcast Guests

51:37 The Power of YouTube and Podcasting for Ads