
Retail Gets Real
Retail impacts everyone, everywhere, every day. Join the National Retail Federation for authentic, insightful conversations with the industry's most interesting people. Hear retail executives, industry experts, entrepreneurs and influencers discuss trends, their career stories and the future of retail. Learn more at retailgetsreal.com.
Latest episodes

May 21, 2024 • 20min
349. How Arc’teryx is reaching new heights while staying loyal to its core customers
With a lifelong love of mountain and alpine sports, and over 20 years of global experience in retail and vertical premium brands, Stuart Haselden says leading high-performance outerwear company Arc’teryx is a “dream job.” On this episode, Haselden talks about how he went from an Army officer to retail CEO, his lessons in leadership and how he has helped guide the wholesale, niche company into a global, vertical brand. Learn more at retailgetsreal.com.

May 14, 2024 • 22min
348. How Ikea is leading the way on sustainability
Ikea is on track to cut its pollution by half by 2030, and thanks to responsible sourcing and energy efficiency improvements, it has already reduced its climate footprint by 22% since 2016. On today’s show, Mardi Ditze, country sustainability manager for Ikea U.S., talks about her passion for environmental stewardship, Ikea’s impressive sustainability efforts and goals, and the role of retail in the circular economy. Learn more at retailgetsreal.com.

May 7, 2024 • 28min
347. From student to mentor: How retail got real for two young professionals
It’s graduation season and all across the country, students are transitioning from college students to young professionals. We’re talking to two young retail leaders — Courtney Nash, manager of footwear planning at Allbirds, and Eugene Choi, ecommerce merchandising manager at Munchkin — about what it’s like to start their first jobs in retail, the early lessons they’ve learned along the way, and their best advice for graduating seniors navigating their next steps. Learn more at retailgetsreal.com.

Apr 30, 2024 • 27min
346. How Kendra Scott delivers on a ‘fashion-for-philanthropy’ vision
Kendra Scott started her eponymous jewelry company in Austin, Texas, 22 years ago with a clear vision in place: to create a fashion-for-philanthropy business. Today, CEO Tom Nolan continues to honor that vision while leading the company to even greater growth and revenues. On today’s show, Nolan talks about how he started his career in classified ad sales, the future of Kendra Scott and how philanthropy is at the heart of everything the brand does. Learn more at retailgetsreal.com.

Apr 23, 2024 • 26min
345. Gourmet granola and advocacy: A conversation with 2022 America’s Retail Champion Margaret Barrow
NRF’s America’s Retail Champions program celebrates small retailers who are exceptional champions for retail and the communities they serve. On today’s show, we’re celebrating NRF’s 2022 Retail Champion Margaret Barrow, founder and CEO of It’s NOLA. Barrow talks about starting her plant-based snack company, the impact of mentoring and why she thinks it’s important to advocate for small businesses. Learn more at retailgetsreal.com.

Apr 16, 2024 • 24min
344. The future of AI in consumer experience
Artificial intelligence is everywhere, and as consumers become more and more comfortable with generative AI, retailers will have to find new and innovative ways to reach shoppers. Jane Cheung, global research leader, consumer industry, IBM Institute for Business Value, joins the show to talk about IBM’s 2024 consumer study, how she got into consumer research and how AI can help improve the experience for both customers and retailers. Learn more at retailgetsreal.com.

Apr 10, 2024 • 26min
343. How Saks OFF 5TH is crafting customer-centric experiences
With 100 stores in the United States and Canada, 4 million loyalty program members and a robust online platform, Saks OFF 5TH continues to reimagine traditional off-price retail with a digital-first model focused on delivering a superior customer experience. On today’s show, President and CEO Rob Brooks discusses his career in retail, his leadership style and what’s next for the company. Learn more at retailgetsreal.com.

Apr 3, 2024 • 18min
342. Celebrating women in retail
In honor of Women's History Month, we're taking a look back at some of our favorite conversations with inspiring and trailblazing women in retail. From how to champion diversity to great career advice and how to grow as a leader, we've highlighted these insights worth resharing from some of retail's smartest people: • Michelle Gass, CEO, Levi Strauss & Co (#336) • Jennifer Gandia, Co-owner, Greenwich St. Jewelers (#320) • Prama Bhatt, Chief Digital Officer, Ulta Beauty (#321) • Heidi Cooley, Chief Marketing Officer, Crocs (#328) • Megan Crozer, Executive Vice President & Chief Merchant, Sam's Club (#309) • Mecca Mitchell, Senior VP & Chief DEI Officer, Burlington Stores (#326) • Christiane Pendarvis, Co-CEO, Pattern Beauty (#297) • Theresa Lee, Vice President, HR Talent, Culture, and Strategy, PetSmart (#338) Learn more at retailgetsreal.com.

Mar 26, 2024 • 12min
341: From Peeps to wreaths: Easter shopping insights with NRF’s Katherine Cullen
Despite the holiday falling in late March this year, consumer spending this Easter is expected to reach a total of $22.4 billion, according to NRF’s annual survey — the second highest in the survey’s history. On today’s show, Katherine Cullen, vice president of industry and consumer insights at NRF, shares insights from NRF’s latest Easter data, including the top categories and activities consumers are indulging in this holiday season. Learn more at retailgetsreal.com.

Mar 12, 2024 • 30min
340: 32 ways to order a Big Mac: Leading the digital transformation of McDonald’s
Live from Retail’s Big Show in New York City—Caleb Pearson, VP of US customer engagement at McDonald's, talks about his career journey, McDonald's extremely popular app and how McDonald's uses digital strategies to keep customers of all generations coming back. Learn more at retailgetsreal.com.
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