Storage Wins

Alex Pardo
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Aug 27, 2018 • 12min

EP234: Practical Tips To Improve Your (Direct Mail) Marketing Campaigns

Alex is back with another solo-episode for this Monday's masterclass! More and more people are finding out that their direct-mail campaigns are not as effective as they used to be. So, what can you do about it? Alex offers some advice on how you can work towards improving how you present yourself to your potential sellers and close those deals! Key Takeaways: For many people, direct mail has not been as effective from a response rate perspective as it was in the past. You have to ask yourself a couple of things about the quality of your marketing pieces and list. Alex gives some examples of what you should be thinking about. Ask your sellers why they called you and not your other competitors. This gives you excellent insight into what they're thinking! When you split test, only change one variable at a time. Don't change it up drastically or else you'll have a hard time figuring out what works and what doesn't! Constantly be marketing, even if you don't see the results right away. The worst thing you can do is turn it off! How can you go deeper and touch your potential sellers in multiple ways? What makes you different? Like this show? Please subscribe on iTunes and leave a review. Mentioned in This Episode: To apply for our next Holiday Mastermind in (Exotic Location TBD), please go here: Flipempire.com/holidaymastermind If you are interested in joining our team, you can Apply Here: Flipempire.com/teammember Tweetables: "If your marketing message is off, then forget it, the phone's not going to ring." "Don't be gun-shy to ASK your sellers, 'What made you call me?'" "You definitely want to remain consistent with your marketing. The worst thing you can do is turn on the faucet with your marketing and then turn it off." Ask Alex A Question: Have a question you want featured on an upcoming Flip Empire Show? Head over to the Ask Alex page, and record your question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally! Did you get your FREE Online Course? Text the word EMPIRE to 67076, and we'll send you a link to get instant access to the "5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)" video module training course. Subscribe To The Flip Empire Show, and Leave a Rating & Review!
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Aug 23, 2018 • 10min

EP233: 4 Ways Your Dispositions Department Can Maximize Your Deals

Alex shares some ways you can improve your disposition department and get the deals you've landed moved and sold. The landscape for selling your deals has changed, so you have to get a little more creative on how to market your deals to buyers. Key Takeaways: Thank you so much for listening to this podcast! The landscape for selling your deals has changed. Consider closing on your deal personally and then selling it on the MLS. If you have a really good deal on your hands, make sure you take good care of it. It's not uncommon for people to try and take advantage of your good deals. Last year, Alex and his team lost out on about five deals to the tune of 140k in expected revenue. Don't rely on email marketing only. It's gotten diluted over the years. Use text marketing, bandit signs, and face-to-face conversations to get those deals! Contact your local real estate agents and see if you can partner with them. If you find this podcast helpful, please subscribe! Mentioned in This Episode: Feel free to connect with Alex about doing a JV! Email him at alex@flipempire.com Check out the Holiday Mastermind (in Bimini) Video Trailer Here. To apply for our next Holiday Mastermind in (Exotic Location TBD), please go here: Flipempire.com/holidaymastermind Interested in joining Alex's team as an Acquisitions Specialist (outside sales)? Apply Here Tweetables: "You might be delaying your profits by 60 days but you're going to get that much of premium by selling it on the MLS." "Don't discount the power of going to real estate agents who have sold properties for cash in the same ZIP Code as you." "If you have a really good deal on your hands, don't risk it by putting it on the market." Ask Alex A Question: Have a question you want featured on an upcoming Flip Empire Show? Head over to the Ask Alex page, and record your question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally! Did you get your FREE Online Course? Text the word EMPIRE to 67076, and we'll send you a link to get instant access to the "5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)" video module training course. Subscribe To The Flip Empire Show, and Leave a Rating & Review!
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Aug 20, 2018 • 16min

EP232: Do You Have a Business That Runs You, or Do You Run Your Business?

Alex does a quick solo episode on this week's master class. Alex is incredibly grateful that while he was away on vacation, his business was running smoothly and his team was able to take care of any problems that arose. On today's show, Alex offers some advice on how to set systems in place so that your team is never lost without you. Key Takeaways: A month ago, Alex and his family took off on a 17-day trip to Europe. When Alex came back, his business was running smoothly and nothing was on fire. What kind of system does your business run on? There are certain things you simply can't control. You can control, however, whom you hire and whom you choose to work with. When problems occurred in Alex's absence, they were taken care of because of the systems that were put in place. All Alex had to do was look at his KPIs and he knew immediately where his business was. With slightly over 230 episodes, feel free to use the search bar to search podcast topics that have been covered in the past. Alex recommends that you try and disconnect once a quarter! Ask yourself: Can my business run without me? As a leader, you want to empower your team. Don't take away their power. Quick update: Alex is starting to build a rental portfolio in the Midwest. Have questions for Alex? Feel free to reach out! Mentioned in This Episode: To apply for our next Holiday Mastermind in (Exotic Location TBD), please go here: Flipempire.com/holidaymastermind If you are interested in joining our team, you can Apply Here: Flipempire.com/teammember Tweetables: "What I'm so grateful for is my team." "I don't know that a business can successfully run and be sustainable without a system." "You gotta celebrate the wins, but we get kicked in the stomach sometimes." Ask Alex A Question: Have a question you want featured on an upcoming Flip Empire Show? Head over to the Ask Alex page, and record your question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally! Did you get your FREE Online Course? Text the word EMPIRE to 67076, and we'll send you a link to get instant access to the "5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)" video module training course. Subscribe To The Flip Empire Show, and Leave a Rating & Review!
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Aug 16, 2018 • 11min

EP231: Why You Must Unplug from the Business (and Make Your Team Feel Valued)

Alex shares some thoughts and reflections he's been having as of late. It's important to disconnect and unplug from your business to discover new ways to be better. Also, don't forget to appreciate your team members and find out on a personal level what motivates them. At the end of the day, if something is not working for you, find a way to pivot because everybody deserves to be happy and to live the best version of themselves. Key Takeaways: Have you been doing something for the last eight months and it just isn't working? It might be tough, but make time to unplug from the business to get your head straight. Disconnect from 'life' and ask yourself thought-provoking questions that help you become better. Alex feels so blessed and grateful to have a team that keeps things moving. It's important you communicate to your team how important they are to your business. Make them feel valued. Some people simply aren't motivated by money. You can't always throw money at people to incentivize them. So, how can you keep them motivated? Alex reflects on a masterclass he had with Haim Mamane. This business should not be just about money. A sustainable business has to go beyond dollar signs and profit margins. Mentioned in This Episode: Feel free to connect with Alex about doing a JV! Email him at alex@flipempire.com Check out the Holiday Mastermind (in Bimini) Video Trailer Here. To apply for our next Holiday Mastermind in (Exotic Location TBD), please go here: Flipempire.com/holidaymastermind Interested in joining Alex's team as an Acquisitions Specialist (outside sales)? Apply Here Tweetables: "Do you know your seller avatar? Can you picture your typical seller?" "This year, we've gone back and done some deal forensics on all the deals we've closed." "How old was the seller? What was their motivation for selling? What was the zip code of the property?" Ask Alex A Question: Have a question you want featured on an upcoming Flip Empire Show? Head over to the Ask Alex page, and record your question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally! Did you get your FREE Online Course? Text the word EMPIRE to 67076, and we'll send you a link to get instant access to the "5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)" video module training course. Subscribe To The Flip Empire Show, and Leave a Rating & Review!
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Aug 13, 2018 • 43min

EP230: Nathan Brooks Shares His Thoughts on Leadership, Scaling Up Vs. Scaling Down, and Building a Rental Portfolio

Nathan Brooks is a real estate investor that's looking to do roughly 150 fix-and-flips this year. He also provides turnkey investment opportunities to clients in seven different countries. In total, Nathan and his team are looking to do about $20 million in revenue this year alone! Find out more about Nathan's leadership philosophy, how to scale up, and what his rental portfolio looks like today. Key Takeaways: How did Nathan get started in the business and what does it look like today? How did Nathan grow his business so successfully? Nathan had trouble scaling up because the process that worked for flipping/buying 3 houses didn't transfer over to when he wanted to flip/buy 10 houses. How do you know when to speed up and/or slow down? You need to do the basic foundational steps (your why, your vision, etc.) to see whether it even makes sense for you to scale up. A good leader knows when to be a backup system, take the lead, or just take a steady pace. What kinds of things does Nathan do to improve his leadership skills? Leaders forget that it always starts with 'me.' If you're not improving yourself in some way every day — if you're not thinking about your team and the people who serve you, you are failing. You have to know what kind of levers to pull based on who you're working with. What does Nathan's rental portfolio look like today? Alex and Nathan know several people who are positioning themselves wisely in case of a market downturn. How does Nathan manage his rental properties? What questions should you be asking when trying to vet a tenant? What's one piece of advice Nathan would give to his 28-year-old self? Mentioned in This Episode: Connect with Nathan: bridgeturnkey.com and on Facebook: facebook.com/fixfliprentkc Extreme Ownership: How U.S. Navy SEALs Lead and Win, by Jocko Willink and Leif Babin Tweetables: "Flipping/buying ten houses a month is not that hard, but putting all the pieces together is." "You can't be the visionary if you don't have leadership skills." "What is the end-game of this business, what's our goal, and how are we communicating that to our team?" Ask Alex A Question: Have a question you want featured on an upcoming Flip Empire Show? Head over to the Ask Alex page, and record your question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally! Did you get your FREE Online Course? Text the word EMPIRE to 67076, and we'll send you a link to get instant access to the "5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)" video module training course. Subscribe To The Flip Empire Show, and Leave a Rating & Review!
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Aug 9, 2018 • 8min

EP229: Have You Created Your Seller Avatar Yet? Don't Miss This Step!

In today's quick episode, Alex shares why a seller avatar is so important to your marketing pieces. He shares the types of questions he and his team ask every time they close on a property and also explains how you can leverage this data to find new and highly-motivated leads. Key Takeaways: With nearly 230 episodes under the belt, feel free to use the search feature and type in some keywords to listen to topics Alex and guests have covered in the past! Do you know your seller avatar? What's the 20% of your list where 80% of your sellers are coming from? Get specific data and create your seller avatar. When you get a laser focus on WHO buys from you, you can use it to find more buyers! Every time Alex and his team close on a deal, they ask themselves a set of questions about who the seller was and what type of property it was. With enough information and data points, you're able to graph a very specific niche and create pieces marketing to your ideal client. What keeps your sellers up at night? What worries them? Direct-mail is getting saturated, which means you need to be intentional. Like this episode? Please rate it on iTunes! It helps out the show. Mentioned in This Episode: Feel free to connect with Alex about doing a JV! Email him at alex@flipempire.com Check out the Holiday Mastermind (in Bimini) Video Trailer Here. To apply for our next Holiday Mastermind in (Exotic Location TBD), please go here: Flipempire.com/holidaymastermind Interested in joining Alex's team as an Acquisitions Specialist (outside sales)? Apply Here Tweetables: "Do you know your seller avatar? Can you picture your typical seller?" "This year, we've gone back and done some deal forensics on all the deals we've closed." "How old was the seller? What was their motivation for selling? What was the zip code of the property?" Ask Alex A Question: Have a question you want featured on an upcoming Flip Empire Show? Head over to the Ask Alex page, and record your question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally! Did you get your FREE Online Course? Text the word EMPIRE to 67076, and we'll send you a link to get instant access to the "5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)" video module training course. Subscribe To The Flip Empire Show, and Leave a Rating & Review!
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Aug 6, 2018 • 41min

EP228: Jon Carcone: The Ultimate Goal is Cash Flow

Jon Carcone has been a real estate investor since 2009. Last year, he closed on 40 deals, but his ultimate goal is to generate $10,000 a month in a cash flow from rental properties. Jon shares his experience with low-end rentals and why he decided to make the switch to high-end rentals despite the additional costs. Jon stresses the importance of creating a lifestyle business that matches your needs. Key Takeaways: What kind of challenges has Jon faced so far? It's definitely gotten harder to secure deals over the last few years. A couple of years ago, Alex could make a decent living with just him and his VA. What type of business do you want to develop? It's important to get clear on that. Jon has been intentional in trying to develop a lifestyle business, not a corporation. What is Jon's business model today and how does he structure his team? Last year Jon did 43 deals. 23 were rehabs and 20 were wholesales. Jon's ultimate goal is to try and get to $10,000 a month in cash flow. Jon shares his interesting experiences in being a landlord so far. What was Jon's biggest takeaway when it came to buying low-end rentals? How did Jon get into the high-end rentals? Jon shares a case study of a high-end property and the process it took to go from vacancy to full. Did Jon ever consider going into commercial real estate? The wholesaling business helps out a lot because you can make a lot of money. It's a simple business, but it's not always easy. A bad hire can be deadly in your business. Pay attention to the data! Your marketing will tell you the real story. If it was easy, it wouldn't be satisfying! What advice would Jon give his younger self? There's nothing wrong with starting later in life! Mentioned in This Episode: Connect w/ Jon Carcone on Facebook, and/or visit him at Brothersbuyhouses.com The Founder on IMDB Tweetables: "No one's life is perfect. Doesn't matter what you're doing. Everyone has things that they're not happy with." "Most people, when they think rental property, but they don't think high-end." "The wholesaling business is awesome because you can make a lot of money. It's a simple business, but it's not easy." Ask Alex A Question: Have a question you want featured on an upcoming Flip Empire Show? Head over to the Ask Alex page, and record your question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally! Did you get your FREE Online Course? Text the word EMPIRE to 67076, and we'll send you a link to get instant access to the "5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)" video module training course. Subscribe To The Flip Empire Show, and Leave a Rating & Review!
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Aug 2, 2018 • 18min

EP227: Expect to Make More per Deal. Challenge Your Team Members!

Alex has had a crazy travel schedule lately, but it has given him some time to reflect. No matter what is going on in your life right now, there is always something to be grateful for in your life. You don't have to be on vacation to realize and appreciate that! Also on the show, Alex talks about how to get more sales from the same amount of marketing juice. Key Takeaways: Thank you for your feedback! Have a question you'd like him to answer on the show? You can email or send an audio message to Alex. Alex has had a crazy travel schedule lately and it has given him some time to reflect. Alex feels so blessed and grateful for everything that has happened lately. There is always something to be grateful for! When it comes to marketing, how can you get more juice from the squeeze? What's your average profit per transaction? Don't get pigeonholed into a particular metric. Raise your thinking. Share with your team how much it costs to get the phone to ring. Get buy-in from your team. It totally changes the game! Ask your sellers why did they decide to call you instead of your competitors? After your acquisitions manager meets with a potential seller, you, the owner, should do a follow up call the next day to see how it went. Mentioned in This Episode: Feel free to connect with Alex about doing a JV! Email him at alex@flipempire.com Check out the Holiday Mastermind (in Bimini) Video Trailer Here. To apply for our next Holiday Mastermind in (Exotic Location TBD), please go here: Flipempire.com/holidaymastermind Interested in joining Alex's team as an Acquisitions Specialist (outside sales)? Apply Here Tweetables: "You have to live in the moment. Soak it in." "You can be faced with some really big challenges in your life, but there is always something to be grateful for." "Expect to make more per deal. Raise your mind and your thinking." Ask Alex A Question: Have a question you want featured on an upcoming Flip Empire Show? Head over to the Ask Alex page, and record your question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally! Did you get your FREE Online Course? Text the word EMPIRE to 67076, and we'll send you a link to get instant access to the "5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)" video module training course. Subscribe To The Flip Empire Show, and Leave a Rating & Review!
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Jul 30, 2018 • 48min

EP226: Billy Ross: A Positive Mindset Can Take You and Your Company Very Far, But You Have to Work at it Every day!

Billy Ross has been in real estate since 2003. He first started as a real estate agent, but converted over and became an investor shortly after. Today, he makes 12-15 deals a month with an amazing team who believe in the company purpose and mission. On today's show, Billy discusses how one bad apple can literally destroy a company, why a positive mindset plays a big part in his philosophy and offers solid direct-marketing advice for new real estate investors! Key Takeaways: Someone with a negative mindset can really destroy your company culture. How do you influence people in a positive way and get the team to buy into your mission? Billy had bad apples in his team and couldn't recover. So, for two years, he had to revert back to the basics before he could rebuild. Billy generates about 12-15 deals a month. Where do his marketing dollars go? You're wasting your dollars if you only hit a list once. You have to go over it multiple times! Billy offers some advice to newbie investors who want to get started with direct-mail marketing. What types of people does Billy look for in his team? As a leader, Billy understands it's a process. Nobody is perfect. He stumbles every day and gets back up again. Remember, the details matter. Reading a book 30 minutes a day might not be a big deal, but over time it really adds up! What is Billy's morning routine or mindset routine? There is no such thing as a 'bad' morning routine. Work on it and customize it so that it works for you. How does Billy encourage and teach his team about mindset and personal development? You can change your self-image. In fact, you have to if you want to grow and reach the next business level. Practice gratitude every day. You can do three minutes in the morning and two minutes at night. It's an easy habit to do! Set your environment in a way where you automatically set yourself up for success. Do you ever feel like you're not doing 'enough'? Having a vision sets you back on track. Mentioned in This Episode: Connect w/ Billy Ross: FloridaPropertyWarehouse.com and follow him on Instagram — Instagram.com/billyross777/ Book Recommendations: The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life (Before 8am), by Hal Elrod Psycho-Cybernetics, by Maxwell Maltz Living with a Seal: 31 Days Training with the Toughest Man on the Planet,by Jesse Itzler The Five Minute Journal, by Alex Ikonn (Intelligent Change) Willpower Doesn't Work: Discover the Hidden Keys to Success,by Benjamin Hardy Tweetables: "It all starts with mindset. If you don't have that belief — that mindset — then it's not going to take you very far." "If you only going to hit a list once, then just save your money." "How you do anything is how you do everything." Ask Alex A Question: Have a question you want featured on an upcoming Flip Empire Show? Head over to the Ask Alex page, and record your question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally! Did you get your FREE Online Course? Text the word EMPIRE to 67076, and we'll send you a link to get instant access to the "5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)" video module training course. Subscribe To The Flip Empire Show, and Leave a Rating & Review!
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Jul 26, 2018 • 8min

EP225: A Fun Way to Keep Everyone Accountable

In this quick episode, Alex shares a new policy he implemented into his business to help his team become accountable… while also doing a bit of good if they mess up! Listen in for more! Key Takeaways: Alex is currently on a cruise to Italy! This episode is going to be a bit shorter than usual. Alex shares a story of how one of his team members was late for a meeting. Alex's team member owned up to being late and didn't give him any excuses. The business has such a great company culture. It's not just 'business,' it's family. Alex is always looking for ways to turn a negative into a positive. Put your team first. How can you get your team to succeed? How can you help your team be better? It changes how you approach business. Mentioned in This Episode: Feel free to connect with Alex about doing a JV! Email him at alex@flipempire.com Check out the Holiday Mastermind (in Bimini) Video Trailer Here. To apply for our next Holiday Mastermind in (Exotic Location TBD), please go here: Flipempire.com/holidaymastermind Interested in joining Alex's team as an Acquisitions Specialist (outside sales)? Apply Here Tweetables: "If anybody was late in to a meeting, they would make a donation to the charity of their choice in the amount of $50." "I'm always looking at ways that we can turn negatives into a positive." "I've worked so hard, especially because we work virtual, to have the type of company culture that's an extension of family." Ask Alex A Question: Have a question you want featured on an upcoming Flip Empire Show? Head over to the Ask Alex page, and record your question. We've made it super easy for you, so let us know what challenges you are having, and Alex will answer it personally! Did you get your FREE Online Course? Text the word EMPIRE to 67076, and we'll send you a link to get instant access to the "5 Ways To Scale Your Real Estate Wholesaling Business To Six Figures (In 6 Months Or Less)" video module training course. Subscribe To The Flip Empire Show, and Leave a Rating & Review!

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