FINITE: B2B Marketing Podcast for Tech, Software & SaaS

Hannah Stewart is VP Global Marketing at Yieldify, a customer journey and website personalisation software.Our host Alex Price sits down with Hannah to explore her role at Yieldify and dig into personalisation as they discuss where to begin, what the future could look like and how Hannah runs B2B marketing at Yieldify.Visit finite.community to find out more about the FINITE community and join us at a future event.

Ashley Kessler is Head of Marketing & Business Development, EMEA at Calabrio, an innovative work force optimisation platform that empowers organisations with customer experience intelligence.Our host Alex Price sits down with Ashley to explore her combined EMEA marketing and business development role at Calabrio, whilst talking about their account based marketing approach to marketing which they refer to as 'Account Based Targeting'.Visit finite.community to find out more about the FINITE community and join us at a future event.

Mark Walker is Chief Revenue Office at Attest - a technology platform that allows businesses and brands to ask consumers questions, analyse data, and discover insight all in one end-to-end platform.Our host Alex Price sits down with Mark to explore what his role as Chief Revenue Office at Attest encompasses, before discussing the topic of balancing brand and performance marketing and asking big questions such as are B2B marketers too obsessed with data?!Visit finite.community to find out more about the FINITE community and join us at a future event.

Dr Sven Molner joined the Institute of Management Studies at Goldsmiths University here in London as a Lecturer in Marketing in August 2016. He is the programme director of the MSc in Consumer Behaviour.Prior to joining Goldsmiths, Sven worked at Cass Business School, City University London, as a Lecturer in Marketing, and was a Research Fellow at Judge Business School, University of Cambridge. He obtained his PhD in Management from the University of St. Gallen in Switzerland.Host Alex Price sits down with Sven to talk about the value of 'theory' in marketing education, both for students and practitioners, in a saturated education and training marketplace offering everything from 1 day courses to full Masters programmes. They also explore some of the theories used in his teachings (for example the creation of new markets). Visit finite.community to find out more about the FINITE community and join us at a future event.

In this episode of the FINITE B2B marketing in technology podcast, we sit down with Oren Greenberg.Oren is an experienced on demand chief marketing officer and growth marketer working with a number of growing tech scale ups & corporate innovation projects.Our host Alex Price sits down with Oren to talk about everything from growth hacking to hiring the right marketing team to balancing data and performance marketing.Visit finite.community to find out more about the FINITE community and join a future event.

In this episode of the FINITE B2B marketing in technology podcast, we sit down with Hannah Voss. Hannah transitioned from B2C marketing at Post Office before joining Fluidly as Growth Marketing Manager, an intelligent AI cashflow forecasting software helping small businesses to better manage their finances. Our host Alex Price sits down with Hannah to hear about how Fluidly have worked on their company culture as a team, how this forms a part of marketing and potentially even becomes a strategic competitive advantage within Fluidly's marketing strategy.Visit finite.community to find out more about the FINITE community and join a future event.

In this episode of the FINITE B2B marketing in technology podcast, we sit down with Nathan Bethell. Nathan has an interesting background having begun his career in sales before moving over to marketing, and is well placed to offer his thoughts on getting sales and marketing functions working together with a refreshing and pragmatic outlook! Currently working in marketing for Ricoh UK, Nathan has a wealth of experience across B2B technology businesses. Sales & marketing alignment is a hot topic and something that comes up at nearly every FINITE event we have hosted, so this felt like a very relevant conversation. Our host Alex Price sits down with Nathan to hear about his work and tips for aligning sales and marketing teams.Join us at a future FINITE event in London by visiting finite.community.

In this episode of the FINITE B2B marketing in technology podcast, we sit down with Kartik Krishnan. Kartik is an experienced B2B marketer, and currently leads B2B growth marketing at the Founders Factory incubator, working as an advisor to lots of interesting B2B technology companies. CRM is a challenge for nearly all marketers and businesses of every size, and Kartik has developed a great framework for breaking down CRM to make it as straightforward as possible that you can read more about by clicking here. Our host Alex Price sits down with Kartik to hear about his work and the CRM framework he has developed for leveraging CRM.For more information on the FINITE B2B Marketing in Tech community, visit finite.community.