#5 - The value of marketing theory with Dr Sven Molner

Dr Sven Molner joined the Institute of Management Studies at Goldsmiths University here in London as a Lecturer in Marketing in August 2016. He is the programme director of the MSc in Consumer Behaviour.

Prior to joining Goldsmiths, Sven worked at Cass Business School, City University London, as a Lecturer in Marketing, and was a Research Fellow at Judge Business School, University of Cambridge. He obtained his PhD in Management from the University of St. Gallen in Switzerland.

Host Alex Price sits down with Sven to talk about the value of 'theory' in marketing education, both for students and practitioners, in a saturated education and training marketplace offering everything from 1 day courses to full Masters programmes. They also explore some of the theories used in his teachings (for example the creation of new markets). 

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