In this episode of the FINITE B2B marketing in technology podcast, we sit down with Nathan Bethell.
Nathan has an interesting background having begun his career in sales before moving over to marketing, and is well placed to offer his thoughts on getting sales and marketing functions working together with a refreshing and pragmatic outlook! Currently working in marketing for Ricoh UK, Nathan has a wealth of experience across B2B technology businesses.
Sales & marketing alignment is a hot topic and something that comes up at nearly every FINITE event we have hosted, so this felt like a very relevant conversation.
Our host Alex Price sits down with Nathan to hear about his work and tips for aligning sales and marketing teams.
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FINITE: B2B Marketing Podcast for Tech, Software & SaaS