Nate Ginsburg is an entrepreneur, investor, and CEO of Centurica, a premium provider of buy-side due diligence services for online acquisitions. For the last 10 years, Nate has been an online entrepreneur for brands such as Onset LLC, Onset Interactive, and SellerPlex. He is a Partner at AMZ Pathfinder and Principal at Abound Ventures.  Nate graduated from the University of Wisconsin-Madison with a degree in economics and philosophy. He is passionate about yoga, personal development, travel, health and fitness, mindfulness, and audiobooks.  In this episode… If you’re buying a business on or off Amazon, how can you avoid common mistakes and red flags that can delay your deal? According to Nate Ginsburg, a business needs to have solid financial pillars to avoid any pitfalls.  Through the process of due diligence and valuation, an entrepreneur can have confidence when purchasing a business — and that is what Nate brings to the table. With his purchase of Centurica, he is creating value for others and his brand by having conversations and educating others on the buying and exiting process. So, how can you make sure your finances are in place? In this episode of the Quiet Light Podcast, Joe Valley sits down with Nate Ginsburg, entrepreneur, investor, and CEO of Centurica, to discuss the importance of due diligence when growing and exiting your brand. Nate talks about his approach and journey to purchase Centurica, the deal structure of working with an SBA loan, and red flags a buyer needs to watch out for when purchasing a business. Stay tuned!

Fernando Campos is the Co-founder of MarketplaceOps, a leading Amazon strategy firm that delivers growth to best-in-class CPG brands. His agency leverages fully-integrated technology and proprietary ranking techniques to beat out the competition. Prior to founding MarketplaceOps, Fernando came from the tech industry, where as Head of Sales he helped his company secure over $30M in venture funding and scale to over 80 employees. Fernando is a Member of YPO, an Investor at KOS Naturals, Partner at Seller Tradecraft, and Co-founder of Pixelfy Amazon.  In this episode… Are you an Amazon seller who wants to scale faster and more efficiently, but you’re not sure where to start? With the saturated market of product listings, is it possible to rise above the competition? The first step is product differentiation. Fernando Campos says that you want to quantify the volume and brand analytics of Amazon to work in your favor. When it comes to ensuring your product and brand have depth and are seen as leaders, you need to execute three things:  examine the total addressable market, differentiate the packaging, and visualize your product in search results.  In this episode of the Quiet Light Podcast, Joe Valley sits down with Fernando Campos, Co-founder of MarketplaceOps, to talk about marketplace strategy and management on Amazon. Fernando discusses how influencer marketing can help boost your products, how differentiated keywords can optimize your click-through rate, and a detailed explanation of the Amazon Seller Central. 

Tim Nelson is the CEO at AVASK Accounting & Business Associates, an international firm of accountants and tax experts with a well-reputed specialism in global e-commerce expansion, international taxation, accountancy, and business consultancy and advisory services. He previously worked as a Certified Public Accountant for Schmelkin & Schmelkin. Tim is a distinguished Certified Public Accountant with profound knowledge in tax preparation, accounting, and IRS audits and has helped businesses of many sizes. In this episode… As an entrepreneur, how can you avoid common mistakes brands make before selling and marketing overseas? Are you looking to maximize your add-backs and achieve a greater exit? If so, you’re in the right place. While you’re growing overseas or preparing for an exit, Tim Nelson recommends a solid bookkeeping strategy to avoid the pitfalls of owing taxes. Knowing the weaknesses in your brand can make or break an exit, especially when you’re expanding. Tim says that expansion can be a good thing — and that it may not be as complicated as it seems. Understanding the valuation of your brand is crucial for any entrepreneur growing or exiting their brand. Are you ready to find out what your business is worth? In this episode of the Quiet Light Podcast, Joe Valley sits down with Tim Nelson, CEO at AVASK Accounting & Business Consulting, to discuss the importance of proper accounting for reaching your exit goals. Tim talks about how to avoid common tax mistakes when selling overseas, the influence of proper bookkeeping, and why every entrepreneur should know the valuation of their brand. Stay tuned!

Kiril Kirilov is the CEO and Co-founder of Rush, a Shopify shipment software that automates the shipment tracking process on all fronts. Rush helps merchants and agencies ensure that any post-purchase shipping email flows are guaranteed to increase AOV and CLTV. Kiril is also the Co-Owner and Co-Founder of Proof Nutrition, a high-quality nutrition supplement brand.  In this episode… As an entrepreneur, selling your product is half the battle. How can you increase consumer engagement to turn a one-time customer into a long-time devotee? What steps can you take to deliver outstanding communication between your brand and clients? According to Kiril Kirilov, communication is the key. You don’t need to pitch your product repeatedly. Once you provide the consumer with a beautiful experience and a branded tracking page for their purchase, their natural curiosity will take over as they browse and scroll. Regardless of your vertical category, Kiril knows that to increase your revenue, the most successful sequence is to communicate with your clients. Listen to this episode to hear actionable tips from Kiril on scaling the e-commerce marketplace.  In this episode of the Quiet Light Podcast, Joe Valley and Kiril Kirilov, CEO and Co-founder of Rush, sit down to discuss opportunities to proactively reach out to consumers post-purchase. Kiril talks about connecting and increasing click-through email rates, communicating with clients, and why consumer product education is important. Stay tuned!

Alex Fedotoff is the Founder and CEO of eCommerce Scaling Secrets and the founder of several e-commerce brands that he scaled to seven and eight figures. From the bedroom in his parent’s apartment, Alex embarked on his e-commerce journey in 2014 without being fluent in English. He is an expert on advertising on Facebook and other platforms and has helped his clients collectively generate over $120 million in sales. He has consulted big brands like Lululemon, Under Armour, Ella & Mila, and others on what works in paid acquisition, helping brands scale at AF Media LLC. He’s also Chairman of the Board for D2C Brands.  In this episode… As an entrepreneur, figuring out what to sell is half the battle. How are you going to build and sell your product across the e-commerce marketplace? Is it possible to market your products without risking a profit upfront? There is power behind a message — and as a brand owner, you want that message to be your product. By using brand influencers and ambassadors, your product and brand are on display across e-commerce channels. Alex Fedotoff knows that to generate more revenue, there needs to be a quick dropshipping rate and an emotional attachment between your brand, influencers, and ambassadors. He knows the value of finding an influencer with an open market and the efficiency of an ambassador. If you want to learn, too, you do not want to miss this episode.   In this episode of the Quiet Light Podcast, Joe Valley sits down with Alex Fedotoff, CEO of eCommerce Scaling Secrets, to discuss launching a business with influencer marketing and dropshipping. Alex explains how to build a business without exponential upfront costs, the role of an influencer and brand ambassador when scaling your brand, and why custom packaging increases the value of your brand. Stay tuned! 

Kristina Muntean is the Manager of Strategic Partnerships at Gorgias, an integrated helpdesk for e-commerce brands. Gorgias is on a mission to help brands deliver personalized support and exceptional customer experiences across multiple channels. Before joining Gorgias, Kristina was the eCommerce Manager of Kion, the Owner of Thrive Rolfing, and the Executive Assistant of Muntean Leadership Group. She attended the University of Colorado Boulder and received her degree in psychology and neuroscience, with a certificate in entrepreneurship.  In this episode… It’s no secret that today’s consumers expect an instantaneous and personalized response from e-commerce brands. So, how can your brand effectively meet these demands? What is the key to reducing points of friction between your brand and the consumer? When it comes to increasing consumer satisfaction, the secret to success is to have a quick response time. Kristina Muntean knows the importance of delivering exceptional and immediate service to reduce friction points in the consumer experience. She, along with the team at Gorgias, helped one brand increase its revenue for a single product by seven figures. So, how can you boost your response times and, in turn, your business? In this episode of the Quiet Light Podcast, Joe Valley sits down with Kristina Muntean, the Manager of Strategic Partnerships at Gorgias, to talk about the future of customer service for e-commerce brands. Kristina discusses how Gorgias’ automation tools can speed up your response times, her tips for building valuable relationships with customers, and why increasing your touchpoints correlates to higher consumer satisfaction. 

Michael Brenner is the CEO of Marketing Insider Group, a content marketing agency focused on increasing ROI and generating leads and sales. He is also the author of Mean People Suck, where he details how professional empathy wins over a negative culture in any situation and industry. He has over 25 years of experience in the corporate world and previously worked for companies like NewsCred, SAP, ICR, and Nielsen. Michael graduated from Saint Joseph’s University with a degree in English.  In this episode… How do you write engaging content that solves a consumer’s problem? Is it possible to reduce your ad spend while improving your ranking, generating traffic, and boosting sales? Creating SEO-driven content begins with writing an engaging article from beginning to end. According to Michael Brenner, you have the opportunity to capture your audience with your headline, the first sentence, and the first paragraph — the first impression really counts! Michael says that about 80% of people will only read the headline before engaging with the content. So how do you create content that instantly grabs consumers and converts them into customers? In this episode of the Quiet Light Podcast, Joe Valley sits down with Michael Brenner, CEO at Marketing Insider Group, to talk about writing and publishing quality online content to grow your brand’s traffic and leads. Michael discusses how to demonstrate industry expertise through your content, the power behind an effective headline, and Marketing Insider Group’s typical timeframe for generating ROI. 

Robert Giovannini is the CEO of IronPlane, a full-service e-commerce agency specializing in platform design, development, and digital marketing. While in Russia in the 1990s, Robert created his first e-commerce website to sell handmade chess sets. He quickly realized the value of selling products online, and between 1999 and 2012 he developed multiple e-commerce and digital service companies. Robert earned his master’s degree in international economics from the University of Albany and his bachelor’s degree in business and managerial economics from Cornell University.  In this episode… Do you want to increase conversion rates and boost sales outside of Amazon? What is the best way to build a website to connect with consumers directly? When building a website, it’s important to examine what is going to drive ROI and boost your business. According to Robert Giovannini, there is beauty to building a website. You have a greater ability to relate and build relationships with consumers by controlling the direct outreach from your own page. So, how can you take your business to the next level by selling off of Amazon? Join Joe Valley in this episode of the Quiet Light Podcast as he sits down with Robert Giovannini, CEO of IronPlane, to discuss the crucial steps to creating your own e-commerce website. Robert talks about configuring your platform for flexibility and growth, why data analysis is crucial before building your website, and how to leverage split testing to yield better results.

Valon Xhafa is the Founder of Behamics, a SaaS company that combines behavioral science and artificial intelligence to reduce cart abandonment. Valon has more than six years of experience with AI/machine learning software and previously worked for Google building data-driven applications. He earned his master’s degree in computer science from the Technical University of Munich.  In this episode… How can you optimize your user experience to generate more revenue? What would reducing your cart abandonment rate mean for your sales and brand success? Valon Xhafa founded a software that combines AI and behavioral science to decrease cart abandonment issues, optimize the consumer experience, and increase conversion rates by up to 15%. According to Valon, it’s important to build a campaign that reduces the friction between the consumer and your product. He designed his software to help you create campaigns that improve consumer engagement, then track their success through split testing — and he’s achieved a zero percent churn rate in the process.   In this episode of the Quiet Light Podcast, Joe Valley sits down with Valon Xhafa, Founder of Behamics, to discuss his tried-and-true software for decreasing cart abandonment. Valon talks about the key factors of cart abandonment, what better communication with consumers can do for your brand, and actionable steps to forge stronger partnerships — and achieve a lower churn rate. 

Emily Miethner is the Co-founder of Your Cat Backpack, a direct-to-consumer and wholesale pet product company specializing in travel products for cats. As a serial entrepreneur, she is also the CEO and Founder of both FindSpark, a community for employers to connect with young professionals, and MCG Social, an advertising company focused on helping brands grow their businesses through social media. Emily’s most recent venture was flipping a house in the Catskills.  Emily graduated from Hofstra University with a bachelor’s degree in design. She is an Adjunct Professor at the Fashion Institute of Technology and the School of Visual Arts and has been a featured speaker for multiple events, conferences, and universities, including The International Youth Leaders Assembly at The United Nations, SXSW Interactive, Columbia University, and more. In this episode… To build a great brand, consumer feedback and audience engagement are crucial. How can you create a better brand and a better product? Is it possible to connect and build a virtual community centered around your products? The cat’s out of the bag: growing your brand and product means optimizing your system processes and putting your audience first. However, many entrepreneurs enter their brand ready to cut corners, unaware that longevity comes from cultivating relationships. Emily Miethner is a connoisseur of cat enrichment products and recommends that you prepare your business by putting in the time and effort to create remarkable products that meet the needs of your customers. Be the cat that got the cream, and listen to this episode as Emily shares her insights with you! In this episode of the Quiet Light Podcast, Joe Valley sits down with Emily Miethner, Co-founder of Your Cat Backpack, to discuss how to create better brand awareness and fan-favorite products. Emily talks about curating products based on consumer feedback, promoting your brand and connecting with your audience through virtual events, and creating products that enhance the lives of pets and their parents everywhere.