Michael Brenner is the CEO of Marketing Insider Group, a content marketing agency focused on increasing ROI and generating leads and sales. He is also the author of Mean People Suck, where he details how professional empathy wins over a negative culture in any situation and industry. He has over 25 years of experience in the corporate world and previously worked for companies like NewsCred, SAP, ICR, and Nielsen. Michael graduated from Saint Joseph’s University with a degree in English. 

How do you write engaging content that solves a consumer’s problem? Is it possible to reduce your ad spend while improving your ranking, generating traffic, and boosting sales?

Creating SEO-driven content begins with writing an engaging article from beginning to end. According to Michael Brenner, you have the opportunity to capture your audience with your headline, the first sentence, and the first paragraph — the first impression really counts! Michael says that about 80% of people will only read the headline before engaging with the content. So how do you create content that instantly grabs consumers and converts them into customers?

In this episode of the Quiet Light Podcast, Joe Valley sits down with Michael Brenner, CEO at Marketing Insider Group, to talk about writing and publishing quality online content to grow your brand’s traffic and leads. Michael discusses how to demonstrate industry expertise through your content, the power behind an effective headline, and Marketing Insider Group’s typical timeframe for generating ROI.