Book Marketing Mentors

You’ve been told YouTube is for influencers, but what if it’s actually the smartest way you can grow your book brand?This week's guest expert is Louise Brogan. She’s a LinkedIn expert, YouTube creator, and author of Raise Your Visibility on LinkedIn. She also hosts the Raise Your Visibility Podcast. Louise Brogan has over 100,000 YouTube subscribers and nearly 3 million video views. In this episode, she shares how she became a thought leader, starting as an accidental YouTuber. You’ll learn how to use video to grow your audience, build authority, and sell more books.Key Takeaways:Become the go-to expert. Answer specific, high-value questions instead of pushing your book.Turn questions into content. Use reader feedback and Google suggestions to create videos people actually search for.Beat the algorithm. Short, focused videos that solve one problem keep viewers watching and coming back for more.Get more clicks. Strong thumbnails and titles spark curiosity and drive discovery.Build loyal followers. The more useful your channel, the more people subscribe without being asked.Tune in to transform the way you use video to market your book and connect with your ideal readers!Here's how to connect with Louise:WebsiteLinkedInInstagramYouTubeDownload your free guide on how to use LinkedIn*************************************************************************No one wants what you’re selling... … what they want is the *transformation* that it provides. Only question is: how do you sell that transformation? My friend and colleague Lisa Bloom, CEO and founder of Story Coach, will show you during her upcoming LIVE training, the Story Selling Workshop. It’s 100% free and it’s happening at 3 different times on June 11, 12 and 13. All you have to do is pick a time and register here! And be sure to come ready to take plenty of notes… because Lisa has a reputation for overdelivering! :-)

Are you struggling to shake the “sleazy salesperson” stereotype and confidently sell your book?This week’s guest expert is Benjamin Dennehy, famously known as "The UK’s Most Hated Sales Trainer." Benjamin brings his no-nonsense, results-driven approach to help you reframe your sales mindset and learn how to sell your books with intention and authenticity.From overcoming childhood programming that sabotages sales efforts to mastering the art of question-based selling, Benjamin shares hard-hitting strategies that empower you to promote your books without feeling pushy.🔑 Key Takeaways – What You’ll Discover in This Episode:What childhood rules (like “don’t talk to strangers”) may still be sabotaging your book salesThe surprising reason caring too much about your book can actually push readers awayHow asking the right questions can open more doors than a polished sales pitchWhy focusing on what your book solves is more powerful than what it’s aboutThe hidden danger of giving too much away—and how to keep curiosity working in your favorReady to unleash your inner sales advocate and move more books with less resistance? Tune in for Benjamin’s unconventional wisdom!***SPECIAL from  Benjamin for BMM Listeners ONLY!!!***Use the code BOOKMENTORS in a DM to Benjamin on Instagram www.instagram.com/benjamindennehyBMM listeners will get Access to 2 Crash Courses FOR FREE- 10 Reasons Why Your Prospecting Fails- How to Bulldoze your way through ObjectionsUsually $197 BUT FREE to your listeners.PLUS the opportunity to Join a LIVE Q&A with me (exclusive to Sales Matrix Courses Members ONLY) for FREE as well.YOU TUBEwww.youtube.com/c/UKsMostHatedSalesTrainerWEBSITEwww.salesmatrixcourses.com*************************************************************************No one wants what you’re selling... … what they want is the *transformation* that it provides. Only question is: how do you sell that transformation? My friend and colleague Lisa Bloom, CEO and founder of Story Coach, will show you during her upcoming LIVE training, the Story Selling Workshop. It’s 100% free and it’s happening at 3 different times on June 11, 12 and 13. All you have to do is pick a time and register here! And be sure to come ready to take plenty of notes… because Lisa has a reputation for overdelivering! :-)

Do you know how strategic sponsorships can boost your book sales and author platform?This week’s guest expert is Charmaine Hammond, co-founder of Raise a Dream, 11-time bestselling author, and certified speaking professional. With first-hand experience working with over 40 sponsors, Charmaine reveals how authors can leverage sponsorships to market their books and open new doors for partnerships.From identifying the “grassroots” meaning of sponsorship to creative collaboration ideas, Charmaine shares practical steps that any author, no matter their platform size, can take to secure and maximize sponsorship support for greater book success.Key Takeaways - Here’s what most authors overlook:It’s not charity—it’s marketing. Sponsors don’t donate; they invest where their audience hangs out (yours).Look around. Your next sponsor might be your hairdresser or local service club.Pair it with bulk sales. Want your book in schools or communities? Partner with groups that can distribute for you.Cash isn’t the only currency. Free services or products can boost your brand and lead to bigger deals.Skip the cold pitch. Warm connections win. Build the relationship first—then talk business.Ready to land sponsors—no matter your topic or audience size? Tune in for simple, actionable steps to fund your message and serve your readers.Here's how to connect with Charmaine:LinkedInFaceBook*************************************************************************No one wants what you’re selling... … what they want is the *transformation* that it provides. Only question is: how do you sell that transformation? My friend and colleague Lisa Bloom, CEO and founder of Story Coach, will show you during her upcoming LIVE training, the Story Selling Workshop. It’s 100% free and it’s happening at 3 different times on June 11, 12 and 13. All you have to do is pick a time and register here! And be sure to come ready to take plenty of notes… because Lisa has a reputation for overdelivering! :-)

Feeling like your small email list isn’t enough to move the needle? Think again.This week’s guest expert is Kathy Farah, a seasoned email marketing strategist and implementation specialist. Kathy reveals how to turn even a handful of subscribers into a loyal fanbase that buys, shares, and raves about your book.If you’re tired of chasing social media trends and want a proven way to nurture readers and sell more books, Kathy’s down-to-earth advice will help you make email work - no huge list required.Key Takeaways:Why jumping into promo mode too fast might backfireAnd what to send first to warm up your list (without sounding salesy).A fun way to share your book that actually builds trustThink behind-the-scenes sneak peeks, helpful tips, and stories your readers will love.How often should you email your list? The answer might surprise you—and it’s all about what works for you.How to make your subscribers feel like VIPsFrom little bonuses to exclusive content, you’ll learn how to turn casual readers into raving fans.Easy email automations that do the heavy lifting for you Plus, how to test and tweak what you send so more people actually open (and act on) your emails.Listen in to discover how even a small email list can become your most powerful tool for book marketing success.*************************************************************************No one wants what you’re selling... … what they want is the *transformation* that it provides. Only question is: how do you sell that transformation? My friend and colleague Lisa Bloom, CEO and founder of Story Coach, will show you during her upcoming LIVE training, the Story Selling Workshop. It’s 100% free and it’s happening at 3 different times on June 11, 12 and 13. All you have to do is pick a time and register here! And be sure to come ready to take plenty of notes… because Lisa has a reputation for overdelivering! :-)

Are you ready to transform your LinkedIn presence and make your book promotion unforgettable?This week’s guest is Miranda von Fricken—keynote speaker, LinkedIn strategist, and author of Own Your Awesome on LinkedIn.Miranda helps women entrepreneurs and authors grow their brand with confidence, energy, and authenticity.From busting imposter syndrome to creating engaging content and converting followers into loyal readers, Miranda reveals powerful media strategies authors can use on LinkedIn and beyond. Key Takeaways:How being fully yourself online can attract the right readers—without trying to be someone you're notWhy imposter syndrome disappears when you use your real-life experience as your brand's secret weaponThe one storytelling trick that turns your posts and messages into meaningful reader connectionsHidden LinkedIn tools that quietly grow your email list and deepen reader relationshipsWhat happens when you stop chasing trends and focus on building real momentum insteadReady to share your story? Tune in for Miranda’s actionable tips and energizing wisdom to spark your LinkedIn journey!Here's how to connect with Miranda:Website: MirandaVonFricken.comBook: Own Your Awesome on LinkedInPodcast: Own Your Awesomehttps://LinkedIn.com/in/MirandaVonFrickenhttps://Instagram.com/MirandaVonFricken*************************************************************************No one wants what you’re selling... … what they want is the *transformation* that it provides. Only question is: how do you sell that transformation? My friend and colleague Lisa Bloom, CEO and founder of Story Coach, will show you during her upcoming LIVE training, the Story Selling Workshop. It’s 100% free and it’s happening at 3 different times on June 11, 12 and 13. All you have to do is pick a time and register here! And be sure to come ready to take plenty of notes… because Lisa has a reputation for overdelivering! :-)

Are you struggling to cut through the digital noise and make real connections to promote your book?This week’s guest expert is Cahill Camden, founder and CEO of Digital Vision Media Group, and best-selling author of Automatic PR and Decoding Digital.     He's an authority on brand building and AI-powered marketing. In this episode, Cahill shares transformative strategies for leveraging podcasts to authentically boost your book’s visibility in an AI-dominated content landscape.From maximizing podcast exposure to harnessing the power of human-to-human conversations, Cahill reveals how authors can harness both technology and authenticity to stand out, build authority, and reach their ideal readers.Key Takeaways:Why Real Talk Still Matters AI is everywhere, but real conversations build real trust. Find out why your voice still counts.One Interview = Endless Possibilities Learn how to turn one podcast into blogs, posts, emails, and more to keep your message working for you.AI Can Help, But You Seal the Deal Discover how to mix smart tools with the human touch that actually wins hearts (and sales).Turn Podcasts into Sales Tools Use your interviews to wow potential clients, readers, and partners, long after the episode airs.Pitch Smarter, Not Harder Get the inside scoop on tools that match you with the right shows—and still let you stay authentic.Unlock practical steps and the right mindset to thrive as an author in today’s crowded digital world, while creating the kind of real connections that AI can’t deliver.Here's how to connect with Cahill:Email: cahill@echojockey.com Website: https://echojockey.comLinkedIn: https://www.linkedin.com/in/cahillcamdenLead magnet: Podcast Power Pitch Generator (free tool)*************************************************************************No one wants what you’re selling... … what they want is the *transformation* that it provides. Only question is: how do you sell that transformation? My friend and colleague Lisa Bloom, CEO and founder of Story Coach, will show you during her upcoming LIVE training, the Story Selling Workshop. It’s 100% free and it’s happening at 3 different times on June 11, 12 and 13. All you have to do is pick a time and register here! And be sure to come ready to take plenty of notes… because Lisa has a reputation for overdelivering! :-)

Ever wondered how strategic public relations can help get your nonfiction book featured in top media outlets?This week’s guest expert is Marjie Hadad, globally recognized PR leader, former television journalist, and author of The Power of PR Parenting. Marjie reveals the insider secrets every nonfiction author needs to attract media attention, establish expertise, and build lasting relationships with journalists. Key Takeaways:The number one way to capture a journalist's attention that most authors overlook.How to position yourself as the expert that journalists want to feature.Simple strategies to grow your visibility without relying on a big PR budget.Why timing is critical to your success and how to get it right.The secret to handling media interviews like a pro, even if you feel unprepared.Listen to this episode and discover how to grow your book’s reach without spending a fortune.Here's how to connect with Marjie:WebsiteLinkedInYouTube*************************************************************************No one wants what you’re selling... … what they want is the *transformation* that it provides. Only question is: how do you sell that transformation? My friend and colleague Lisa Bloom, CEO and founder of Story Coach, will show you during her upcoming LIVE training, the Story Selling Workshop. It’s 100% free and it’s happening at 3 different times on June 11, 12 and 13. All you have to do is pick a time and register here! And be sure to come ready to take plenty of notes… because Lisa has a reputation for overdelivering! :-)

Curious about how ghostwriting can help transform your business book into a best-seller while retaining your authentic voice?This week’s guest is Danielle Hutchinson, Chief Creative Officer at Authors on Mission. With experience ghostwriting 50+ books and collaborating with over 1,100 authors worldwide, Danielle reveals the secrets to working effectively with a ghostwriter (aka “angel writer”) to create a compelling, marketable book that remains true to your vision.From demystifying the ghostwriting process to responsibly leveraging AI, Danielle shares actionable insights for authors who want their message to stand out in a crowded marketplace.Key Takeaways:Explore the Angel Writing Approach Understand how angel writers differ from ghostwriters to create a book that feels truly yours.Capture Your Authentic Voice Use simple techniques to make sure your words, tone, and ideas sound like you. This builds trust with readers.Craft a Standout Business Book Design a book you’re proud of—because loving your cover can boost your energy and your sales.Use AI the Smart Way Blend AI tools with your unique voice to save time while keeping your message real and personal.Choose the Right Publishing Path Clear up common myths about traditional publishing and take control of your book’s marketing and success.Tune in to discover expert strategies to elevate your book and amplify your message with confidence.Connect with Danielle at Authors on MissionLinkedInInstagram: @authorsonmission*************************************************************************No one wants what you’re selling... … what they want is the *transformation* that it provides. Only question is: how do you sell that transformation? My friend and colleague Lisa Bloom, CEO and founder of Story Coach, will show you during her upcoming LIVE training, the Story Selling Workshop. It’s 100% free and it’s happening at 3 different times on June 11, 12 and 13. All you have to do is pick a time and register here! And be sure to come ready to take plenty of notes… because Lisa has a reputation for overdelivering! :-)

What if your intuition held the secret to bold business moves to skyrocket your book’s success?This week's guest expert is Jennifer Jane Young, an intuitive leadership coach and consultant, international speaker, and author of "Say Yes to Your Yes, How to Trust Your Gut and Take the Leap." Jennifer shares how to use the power of intuition in your business and book marketing.Discover the intricate relationship between intuition and effective decision-making. This episode offers a pathway to harnessing your inner wisdom to enhance business outcomes and drive book marketing success.Key Takeaways:What Is Intuitive Leadership? Using your gut to make choices that feel right for you in business and life.How to Trust Your Gut in Business Steps to listen to your inner voice and act with confidence.Letting Go of Fear How to stop fear and doubt from holding you back.Simple Ways to Build Your Intuition Easy daily habits to help you hear your gut more clearly.Using Intuition to Market Your Book Let your instincts guide your book marketing decisions.Tune in now to unlock the magic of your gut instincts and take your book marketing to a whole new level of success!Here's how to connect with Jennifer:Website: JenniferJaneYoung.comLinkedInHer book: "Say Yes to Your Yes"*************************************************************************No one wants what you’re selling... … what they want is the *transformation* that it provides. Only question is: how do you sell that transformation? My friend and colleague Lisa Bloom, CEO and founder of Story Coach, will show you during her upcoming LIVE training, the Story Selling Workshop. It’s 100% free and it’s happening at 3 different times on June 11, 12 and 13. All you have to do is pick a time and register here! And be sure to come ready to take plenty of notes… because Lisa has a reputation for overdelivering! :-)

Do you want to know how to use podcast book tours to market and sell your book?Listen as Tony Guarnaccia, creator of Podcast One Sheet,  shares his expertise to help authors leverage podcast book tours to dramatically increase their audience, income, and impact, to sell your book.You will learn how to promote your book with a bang by discovering the secrets of successful podcast book tours."Podcasting is probably the greatest way to build your audience, your income, and your impact." - Tony GuarnacciaIn this powerful episode, you will discover...How to leverage podcasting to grow your audience, income, and impact.Mistakes authors can make on podcasts and how to avoid them.What strategies you need to know to get booked on a podcastAnd, a whole lot more...Resources:Get access to Tony's  Podcast One Sheet Media Kit software Podcastonesheet.comATTENTION: Want the key to Master Your Book Success in 2023?Book Marketing Mastery is a powerful step-by-step 6-week program that will help you to create and successfully position YOU as a recognized expert authority in a niche market... which will inevitably help you sell more books and make more money.There are only a few spotsIf you want to invest in yourself and your book's success click this link to schedule time with Susan to discuss if this program is a right fit for you.The program begins on Wednesday, January 4th, 2023 *************************************************************************No one wants what you’re selling... … what they want is the *transformation* that it provides. Only question is: how do you sell that transformation? My friend and colleague Lisa Bloom, CEO and founder of Story Coach, will show you during her upcoming LIVE training, the Story Selling Workshop. It’s 100% free and it’s happening at 3 different times on June 11, 12 and 13. All you have to do is pick a time and register here! And be sure to come ready to take plenty of notes… because Lisa has a reputation for overdelivering! :-)