Book Marketing Mentors How Nonfiction Authors Can Use YouTube to Sell More Books and Build Authority - BM478
Jun 11, 2025
This week, Louise Brogan, a LinkedIn expert and YouTube creator with over 100,000 subscribers, shares how authors can thrive on YouTube. She explains how to become a go-to authority by answering audience questions and creating valuable content. Louise highlights effective strategies like making engaging thumbnails and short videos to keep viewers returning. Plus, she discusses the importance of understanding subscriber dynamics and how to leverage social feedback to build a loyal following, transforming the way authors market their books.
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Accidental YouTube Start During Lockdown
- Louise Brogan started her YouTube channel accidentally during the 2020 lockdown as a lockdown project.
- It took about a year to reach 1,000 subscribers and monetize, growing slowly with support from friends and family.
Answer Questions to Build Expertise
- Focus content on answering specific, high-value questions to become the go-to expert.
- Use YouTube videos as a resource supplementing your book, not as direct book marketing.
Volume Growth via Broader Audience
- Growing YouTube followers sometimes means targeting a broader but not ideal audience to increase volume.
- Louise's fastest growing content was for job seekers, not her core business clients.
