Book Marketing Mentors Book Title Mistakes Authors Make—and How to Avoid Them - BM479
Think your book title is brilliant? Think again.
In this week’s episode, ghostwriting powerhouse Maggie Mills pulls back the curtain on what really makes a nonfiction title grab attention, and sell books.
After decades behind the scenes helping authors shine, she’s revealing why some titles flop and others spark instant curiosity (even from across a crowded shelf).
Whether you’re stuck on a working title, torn between clever and clear, or wondering if you should trademark your signature method, Maggie shares the exact strategies she uses to help authors turn words into assets.
🔑 5 Key Takeaways:
- Your Title Isn’t Enough
A clever title won’t sell your book, but the right subtitle might. - Test Before You Commit
Use social media to title-test and build early buzz. - Trademark Truth Bomb
You can’t trademark a title, but there’s something else you can. - Plan for the Series—Now
Even one book should set the stage for book two. - Shorter Sells Better
Today’s readers want shorter books and bite-sized chapters.
Listen now and learn what makes a title sell itself.
Here's how to connect with Maggie:
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