Book Marketing Mentors Book Title Mistakes Authors Make—and How to Avoid Them - BM479
Think your book title is brilliant? Think again.
In this week’s episode, ghostwriting powerhouse Maggie Mills pulls back the curtain on what really makes a nonfiction title grab attention, and sell books.
After decades behind the scenes helping authors shine, she’s revealing why some titles flop and others spark instant curiosity (even from across a crowded shelf).
Whether you’re stuck on a working title, torn between clever and clear, or wondering if you should trademark your signature method, Maggie shares the exact strategies she uses to help authors turn words into assets.
🔑 5 Key Takeaways:
- Your Title Isn’t Enough
A clever title won’t sell your book, but the right subtitle might. - Test Before You Commit
Use social media to title-test and build early buzz. - Trademark Truth Bomb
You can’t trademark a title, but there’s something else you can. - Plan for the Series—Now
Even one book should set the stage for book two. - Shorter Sells Better
Today’s readers want shorter books and bite-sized chapters.
Listen now and learn what makes a title sell itself.
Here's how to connect with Maggie:
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BOOK MARKETING SUMMER CAMP - REGISTRATION NOW OPEN!
You wrote the book. Now it’s time to market it like you mean it.
This isn’t about doing everything. It’s about doing the right things—with clarity, confidence, and a plan that actually works for YOU.
Join us for Book Marketing Summer Camp—a practical, high-impact, results-driven experience for nonfiction authors who are tired of spinning their wheels.
🎯 What You’ll Get (Bulleted List Section):
✔ 6 live weekly workshops with replays
✔ Downloadable worksheets and mini-assignments
✔ Proven marketing strategies tailored for nonfiction books
✔ A simple 90-day plan to keep your book visible
✔ Community support from like-minded authors
✔ Lifetime access to all content