The 20% Podcast with Tyler Meckes cover image

The 20% Podcast with Tyler Meckes

Latest episodes

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Jan 20, 2025 • 43min

231: Mastering Partnerships: Creating Lasting Partnerships Through Engagement and Strategy with Jason Yarborough (Co-Founder, Arcadia)

This episode originally aired in September of 2024, however it was jam-packed with so many valuable insights I wanted to share it again. In this throwback rewind we're thrilled to welcome Jason Yarborough, a seasoned professional with a diverse background that includes roles such as: Director of Operations Assistant Store Manager at Starbucks Sales Representative/Account Executive Director of Marketing/Strategy VP of Partnerships T-Ball Coach  He currently guides partner programs to scalability through GTM training, program development, and coaching. He co-hosts the "Friends with Benefits" podcast with his wife, Sam. In this week’s episode, we discussed: His journey from being a generalist to becoming a strategic partner in the business world. How he bridges the gap between agencies and leadership challenges. His diverse career experience, from operations at Starbucks to marketing and partnerships at companies like Garden of Life, Social Fresh, Terminus, and Arcadia. The importance of building long-term relationships and creating engagement through thoughtful experiences. Jason also emphasized the importance of partner experience, long-term relationship building, and creating engagement through thoughtful moments. He highlighted the "Disney Experience" approach, where partners feel seen, heard, and known, and discussed the need to move beyond transactional relationships by offering advanced training and focusing on where to invest time effectively.  Please enjoy this week’s episode with Jason Yarborough!  I am now in the early stages of writing my first book! It will cover my journey into sales, the lessons learned, and include stories and advice from top sales professionals around the world. I’m excited to share these interviews and bring you along on this journey! Like the show? Subscribe to the email: Subscribe Here I want your feedback! Reach out at 20percentpodcastquestions@gmail.com or connect with me on LinkedIn. If you know anyone who would benefit from this show, please share it! If you have suggestions for guests, let me know! Enjoy the show!
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Jan 13, 2025 • 56min

230: Turning Childhood Passions into a Thriving Business with Jake Clare (Co-Founder of EventShark)

Welcome to the 1st episode of 2025! In this episode, From selling watches in high school to managing a fraternity of 100+ members, and ultimately launching a successful business, this week’s guest shares his entrepreneurial journey filled with challenges, insights, and growth. Jake Clare, Co-Founder of EventShark, a leading B2B content agency is this week’s guest on The 20% Podcast.  In this week’s episode, we discussed: Jake’s early ventures and how childhood passions influenced his career. Leadership lessons learned as fraternity president and their application in business. The power of rejection and grit as an SDR, and how it shaped his professional resilience. Transitioning from marketing to sales, then diving into entrepreneurship. Founding EventShark with a focus on video content for B2B audiences. Jake and I also discuss the importance of curiosity, learning from failures, and the pivotal moments that defined their career paths. Whether you're navigating the early stages of your career or seeking inspiration to take the next leap, this conversation offers valuable takeaways. Enjoy this week’s episode with Jake Clare. I am now in the early stages of writing my first book! It will cover my journey into sales, the lessons learned, and include stories and advice from top sales professionals around the world. I’m excited to share these interviews and bring you along on this journey! Like the show? Subscribe to the email: Subscribe Here I want your feedback! Reach out at 20percentpodcastquestions@gmail.com or connect with me on LinkedIn. If you know anyone who would benefit from this show, please share it! If you have suggestions for guests, let me know! Enjoy the show!
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Jan 6, 2025 • 18min

229: Lessons From 2024 - Key Takeaways on Resilience, Connection, and Growth with Tyler Meckes

This week on The 20% Podcast, we're diving into the major themes and lessons learned from the incredible guests and stories shared throughout the show. From overcoming personal and professional challenges to building meaningful connections and embracing adaptability, this episode is packed with insights to fuel your growth in 2025 and beyond. In this solo episode, I share key takeaways from the podcast, including: Resilience and Growth Mindset: How stories like navigating 44 job rejections or rebounding from a layoff in just 29 days show the power of focus and persistence. Cross-Functional Collaboration: Why aligning teams across Sales, Marketing, Product, and Customer Success leads to innovation and better outcomes. Building Meaningful Partnerships: Insights on creating value-driven, trust-based relationships. Personal Branding: How authenticity, storytelling, and thought leadership can elevate your career and connect with your audience. Upskilling and Adaptability: Lifelong learning as the key to career transitions and staying ahead in an ever-changing market. I’ll also explore themes like customer-centricity, the power of curiosity, sales as a life skill, and how embracing diverse experiences can be your greatest strength. If you’re passionate about personal growth, career development, and learning from some of the best minds in business, this episode is for you. Enjoy this week’s episode with Tyler Meckes. I am now in the early stages of writing my first book! It will cover my journey into sales, the lessons learned, and include stories and advice from top sales professionals around the world. I’m excited to share these interviews and bring you along on this journey! Like the show? Subscribe to the email: Subscribe Here I want your feedback! Reach out at 20percentpodcastquestions@gmail.com or connect with me on LinkedIn. If you know anyone who would benefit from this show, please share it! If you have suggestions for guests, let me know! Enjoy the show!
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Dec 30, 2024 • 48min

228: Surrounding Yourself With Others Smarter Than You, and Being Genuinely Curious with Tony Brophy (Most Viewed Episode of 2024)

This week’s episode is the final episode of 2024, and I wanted to honor the most listened episode with Tony Brophy. He is taking the LinkedIn world by storm with his raw approach to sharing his sales journey. He studied Business, Economics, Politics, and Sociology at Trinity College in Dublin before kick starting his career in sales.  In this week’s episode, we discussed: His “Boiler Room” style experience Genuine curiosity Overcoming 44 job rejections Much more!  Enjoy this week’s episode with Tony Brophy. I am now in the early stages of writing my first book! It will cover my journey into sales, the lessons learned, and include stories and advice from top sales professionals around the world. I’m excited to share these interviews and bring you along on this journey! Like the show? Subscribe to the email: Subscribe Here I want your feedback! Reach out at 20percentpodcastquestions@gmail.com or connect with me on LinkedIn. If you know anyone who would benefit from this show, please share it! If you have suggestions for guests, let me know! Enjoy the show!
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Dec 23, 2024 • 47min

227: The Early Years, Finding Your Core Values, Selling Something You Love, and Taking Time To Recharge with Morgan J. Ingram (Best of The 20% Podcast)

This is a throwback episode, and at the time of recording, Morgan was the Director of Sales Execution and Evolution at JB Sales, where he took on the roles of both sales rep, as well as trainer. Along with selling and training, he hosted The 1UP Formula Podcast, was Co-Founder of Sales for the Culture, and also created the SDR Chronicles, where he provides motivation, tactics and skills for all aspects of the SDR Journey. On top of this all, he was also recognized as a LinkedIn Top Sales Voice in 2018, 2019, and 2020, as well as a Top 25 Sales Development Thought Leader. Fast forward, he is now the Founder/CEO of AMP! In this episode, we discussed: The Early years and how Morgan became who he is today The importance of selling something you love and are actually excited about Finding your inner self through clarity and happiness Being the student and learning from others Finding Your Core Values Taking Time To Recharge Much More! Enjoy this conversation with Morgan J. Ingram ______________________________________________________________________ I am now in the early stages of writing my first book! In this book, I will be telling my story of getting into sales and the lessons I have learned so far, and intertwine stories, tips, and advice from the Top Sales Professionals In The World! As a first time author, I want to share these interviews with you all, and take you on this book writing journey with me! Like the show? Subscribe to the email: https://mailchi.mp/a71e58dacffb/welcome-to-the-20-podcast-community I want your feedback! Reach out to 20percentpodcastquestions@gmail.com, or find me on LinkedIn. If you know anyone who would benefit from this show, share it along! If you know of anyone who would be great to interview, please drop me a line! Enjoy the show!
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Dec 16, 2024 • 14min

226:Cross-Functional Collaboration: An Example of How You Can Optimize Your Cross-Functional Alignment with Tyler Meckes

As we prepare for 2025, there is a big question to ask: Are we focusing our efforts? Are your post sales teams sharing information with your Business Development and Sales teams? Account Managers, Customer Success and Partnerships teams are speaking directly with customers, and are hearing: Who are the primary stakeholders (Title and Level) we work with?  What are the problems they’re going through right now?  How do they speak about those problems?  How is our solution directly solving that problem? AM/CS teams can their findings with Business Development and Sales This is just one example of what you will find on this week’s episode of The 20% Podcast. In this solo episode, I discussed Cross-Functional Alignment Between Account Management and: Business Development/ Sales Marketing Customer Success Product Finance Enjoy this week’s episode of The 20% Podcast ____________________________________________________________________________ I am now in the early stages of writing my first book! In this book, I will be telling my story of getting into sales and the lessons I have learned so far, and intertwine stories, tips, and advice from the Top Sales Professionals In The World! As a first time author, I want to share these interviews with you all, and take you on this book writing journey with me!  Like the show? Subscribe to the email: https://mailchi.mp/a71e58dacffb/welcome-to-the-20-podcast-community I want your feedback! Reach out to 20percentpodcastquestions@gmdail.com, or find me on LinkedIn. If you know anyone who would benefit from this show, share it along! If you know of anyone who would be great to interview, please drop me a line! Enjoy the show!
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Dec 9, 2024 • 15min

225: The Customer Success Series: Top CS Leaders From The 20% Podcast

I’ve been fortunate enough to have many incredible guests across the entire Go-To-Market spectrum on the show. In this week’s Hall of Fame replay episode, I am sharing the Top 5 conversations I’ve had with Customer Success leaders on The 20% Podcast: Brooke Simmons: “Prioritization Quadrants” (Ep. 130) https://podcasts.apple.com/us/podcast/130-the-state-of-customer-success-2023-with/id1528398541?i=1000599320083  https://open.spotify.com/episode/3GUG3xZVRg70ER8zuOyF2R?si=3cfe012a2d014107  Luke Ferrel: “The Customer Needs Triangle”  (Ep. 131) https://podcasts.apple.com/us/podcast/131-the-growth-of-scaling-customer-success-and/id1528398541?i=1000600560447  https://open.spotify.com/episode/50Pwr6m23z46HDMeBhoxU5?si=c7a0bd79ce0d4de3  Tyler Meckes: “Account Mapping Playbook”  (Ep. 147) https://podcasts.apple.com/us/podcast/147-the-account-management-customer-success-growth/id1528398541?i=1000616621251  https://open.spotify.com/episode/64lbqKMcYCliq25xVLEOMh?si=ac43ba87f6674817  Rob Zambito: “Conscious Investments in CS”  (Ep. 149) https://podcasts.apple.com/us/podcast/149-consciously-invest-in-customer-success-with-rob/id1528398541?i=1000618331520  https://open.spotify.com/episode/2nv23CFUGUhfocZIfcWKCP?si=d5a8591c280b428b  Jay Nathan: “Customer-Centric Mindset” (Ep. 154) https://podcasts.apple.com/us/podcast/154-the-customer-centric-mindset-with-jay-nathan-evp/id1528398541?i=1000622913191  https://open.spotify.com/episode/21MTbcIJhvhOpBGn47A3RO?si=a11735d5af5e4038  Please enjoy this week’s episode of The 20% Podcast ____________________________________________________________________________ I am now in the early stages of writing my first book! In this book, I will be telling my story of getting into sales and the lessons I have learned so far, and intertwine stories, tips, and advice from the Top Sales Professionals In The World! As a first time author, I want to share these interviews with you all, and take you on this book writing journey with me!  Like the show? Subscribe to the email: https://mailchi.mp/a71e58dacffb/welcome-to-the-20-podcast-community I want your feedback! Reach out to 20percentpodcastquestions@gmdail.com, or find me on LinkedIn. If you know anyone who would benefit from this show, share it along! If you know of anyone who would be great to interview, please drop me a line! Enjoy the show!
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Dec 2, 2024 • 13min

224: Building Your Career Roadmap, and Helping To Answer “What Will I Do Next?” with Tyler Meckes (Throwback Episode)

High school/college students, those making a transition in the middle of their career, to those who are leaving a role they’ve been in for 20 years are asking themselves the same question:“What am I going to do next?”  To answer that question, it is first important to reflect on the experience you have to understand the skills you’ve developed, as well as diving deep into your interests. One of the most important thing to focus on, regardless of whatever your job/title is: “Always focus on your skill development.”  You will find over the course of your life, you’ll be constantly coming back to those skills  In this week’s throwback episode, I break down a Career Self-Reflection exercise that you can use to reflect on the skills you’ve developed: The Early Years High School Career Roles Reflect on what’s next Please enjoy this week’s episode of The 20% Podcast ____________________________________________________________________________ I am now in the early stages of writing my first book! In this book, I will be telling my story of getting into sales and the lessons I have learned so far, and intertwine stories, tips, and advice from the Top Sales Professionals In The World! As a first time author, I want to share these interviews with you all, and take you on this book writing journey with me!  Like the show? Subscribe to the email: https://mailchi.mp/a71e58dacffb/welcome-to-the-20-podcast-community I want your feedback! Reach out to 20percentpodcastquestions@gmdail.com, or find me on LinkedIn. If you know anyone who would benefit from this show, share it along! If you know of anyone who would be great to interview, please drop me a line! Enjoy the show!
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Nov 25, 2024 • 13min

223: From Open To Work To Hired in 29 Days: How I Navigated My Job Hunt Journey and Networked Into My Next Role with Tyler Meckes

In this throwback episode, I shared the exciting news about my new role and offered valuable insights for jobseekers based on my job hunt journey. The current job market is challenging, but with the right approach and strategies, you can navigate it successfully. I'll walk you through the importance of self-reflection, effective networking, and strategic job applications. In this week’s episode, I discussed: The Job Hunt Journey Self-Reflection Exercise Relationships, Networking, and Leveraging Referrals Creating Content on LinkedIn: Referral Importance Tracking Your Efforts Much More Here are Actionable Takeaways: Conduct a thorough self-reflection to define your career goals. Leverage your network effectively by posting, engaging, and following up with contacts. Create and share relevant content on LinkedIn to build your professional brand. Use a tracking system to organize your job search efforts. Seek referrals and introductions to increase your chances of landing interviews. Build and maintain relationships with key contacts in your network. Please enjoy this week’s episode!  ____________________________________________________________________________ I am now in the early stages of writing my first book! In this book, I will be telling my story of getting into sales and the lessons I have learned so far, and intertwine stories, tips, and advice from the Top Sales Professionals In The World! As a first time author, I want to share these interviews with you all, and take you on this book writing journey with me!  Like the show? Subscribe to the email: https://mailchi.mp/a71e58dacffb/welcome-to-the-20-podcast-community I want your feedback! Reach out to 20percentpodcastquestions@gmdail.com, or find me on LinkedIn. If you know anyone who would benefit from this show, share it along! If you know of anyone who would be great to interview, please drop me a line! Enjoy the show! ____________________________________________________________________________ I am now in the early stages of writing my first book! In this book, I will be telling my story of getting into sales and the lessons I have learned so far, and intertwine stories, tips, and advice from the Top Sales Professionals In The World! As a first time author, I want to share these interviews with you all, and take you on this book writing journey with me!  Like the show? Subscribe to the email: https://mailchi.mp/a71e58dacffb/welcome-to-the-20-podcast-community I want your feedback! Reach out to 20percentpodcastquestions@gmail.com, or find me on LinkedIn.
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Nov 18, 2024 • 18min

222: Lessons From The Top 5 Episodes of The 20% Podcast (Featuring Ian Koniak, Nick Cegelski, Jen Allen-Knuth, Anthony Natoli, and Erik McKee)

In this week’s episode, I am breaking down my Top Lessons from the Top 5 All-Time Episodes of The 20% Podcast. In this week’s episode, I took the top lesson from each guest, and will be sharing it on today’s episode.  Here are the Top 5 Episodes by Listens for The 20% Podcast: 5. Nick Cegelski: Get To The Truth 4. Erik McKee: Building SaaSBros In Public 3. Jen Allen-Knuth: Creating The Evangelist Role 2. Ian Koniak: Focus on Outputs, Not Outcomes 1. Anthony Natoli - How SaaS Saved His Life The Top Lessons Include: Discipline  Building in public Giving more than you receive Doing more than your job title Focusing on your outputs Controlling what you can control These are some of the hardest working people that I know. Many of which have overcome a significant amount of adversity to get to where they are today. These are all incredible humans who are all willing to go above and beyond for their clients, and all 5 guests give more than they receive. Thank you so much for your support If there are any guests you’d like to hear me talk with on The 20% Podcast, send me a message on LinkedIn.  Please enjoy this week’s episode of The 20% Podcast. ____________________________________________________________________________ I am now in the early stages of writing my first book! In this book, I will be telling my story of getting into sales and the lessons I have learned so far, and intertwine stories, tips, and advice from the Top Sales Professionals In The World! As a first time author, I want to share these interviews with you all, and take you on this book writing journey with me!  Like the show? Subscribe to the email: https://mailchi.mp/a71e58dacffb/welcome-to-the-20-podcast-community I want your feedback! Reach out to 20percentpodcastquestions@gmail.com, or find me on LinkedIn.

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