The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry's trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more.The Agile Brand is hosted by Greg Kihlström, martech and artificial intelligence transformation advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.
Episodes
Mentioned books
May 6, 2021 • 29min
Episode 135: Growth Amidst Industry Disruption, with Paul Duning, Capitol Communicator
Today we’re going to talk about what it takes to remain agile when navigating a fast-moving industry. Paul Duning co-founded what is now Capitol Communicator in 2004, at the very beginning of the social media age, and since that time many developments such as marketing automation, personalization, programmatic advertising and more have changed the marketing landscape. All the while, the business of marketing, whether from the client side or the agency side, has evolved and changed many times over. How do you know where to focus and how to anticipate change when your industry is under continual disruption? To help me discuss this topic, I’d like to welcome Paul Duning, Publisher, Capitol Communicator. Learn more about your ad choices. Visit megaphone.fm/adchoices
May 4, 2021 • 26min
Episode 134: Keeping Your Brand Messaging Consistent with Chris Wallace, Innerview
Today we’re going to talk about making sure that your brand messaging is successfully translated from leadership, to employees, and ultimately to current and prospective customers. To help me discuss this topic, I’d like to welcome Chris Wallace, Co-Founder and President of Innverview. Learn more about your ad choices. Visit megaphone.fm/adchoices
Apr 30, 2021 • 29min
Episode 133: Return on Creativity: Preparing the Future Workforce with Brittany Greer, Rosie Riveters
Today we’re going to talk about the increased demand for a diverse workforce, and how STEM skills are and will continue to be in demand. To prepare the future workforce, it’s good to start young to ensure that all children, particularly those less likely To help me discuss this topic, I’d like to welcome Brittany Greer, Executive Director of Rosie Riveters. Learn more about your ad choices. Visit megaphone.fm/adchoices
Apr 29, 2021 • 25min
#132: Staying Agile with SEO with John Vuong, Local SEO Search
Today we’re going to talk about the ongoing value of SEO and how it helps agile marketers continue to stay relevant. To help me discuss this topic, I’d like to welcome John Vuong, Founder and President of Local SEO Search Learn more about your ad choices. Visit megaphone.fm/adchoices
Apr 27, 2021 • 22min
Episode 131: Improving the Patient Experience with Corey Gehrold, Insight Marketing Group
We talk a lot about customer experience and employee experience on this show. Today we’re going to talk about the patient experience and how the pandemic has forever changed it. To help me discuss this topic, I’d like to welcome Corey Gehrold, VP of Client Strategy, Insight Marketing Group. Learn more about your ad choices. Visit megaphone.fm/adchoices
Apr 20, 2021 • 28min
#130: Unified Digital Experiences at Scale, Part 3, with Ryan Horner, One North
I’m excited to introduce the final episode of a special 3-part series, where One North leader Ryan Horner discusses technology’s role in customer experience strategies, brought to you by TEKsystems, an industry leader in Full-Stack Technology Services, Talent Services and real-world application. Learn more about your ad choices. Visit megaphone.fm/adchoices
Apr 13, 2021 • 25min
#129: Unified Digital Experiences at Scale, Part 2, with Kalev Peekna, One North
Part 2 of a special 3-part series about how brands should approach their digital and customer experience strategies, brought to you by TEKsystems, an industry leader in Full-Stack Technology Services, Talent Services and real-world application. Today we’re going to talk with One North leader Kalev Peekna about how brands must evolve their strategy to elevate the customer experience. Learn more about your ad choices. Visit megaphone.fm/adchoices
Apr 6, 2021 • 34min
#128: Unified Digital Experiences at Scale, Part 1, with Kalev Peekna, One North
Part 1 of a special 3-part series about how brands should approach their digital and customer experience strategies, brought to you by TEKsystems, an industry leader in Full-Stack Technology Services, Talent Services and real-world application. Today we’re going to talk with One North leader Kalev Peekna about how brands must evolve their strategy to elevate the customer experience. Learn more about your ad choices. Visit megaphone.fm/adchoices
Mar 30, 2021 • 33min
Episode 127: Adaptivity & Resilience for a Post-Pandemic World with Ira Wolfe
Today we’re going to talk about adaptivity, resilience, and how to thrive in a post-pandemic world. To help me discuss this topic, I’d like to welcome Ira Wolfe, President and Chief Googlization Officer at Success Performance Solutions, author of several books including “Recruiting in the Age of Googlization,” and host of the Geeks, Geezers and Googlization Show. Learn more about your ad choices. Visit megaphone.fm/adchoices
Mar 23, 2021 • 28min
Episode 126: Agility and the Gig Approach with Edie Goldberg
Today we’re going to talk about how large organizations can become and stay more agile by adopting a gig or project-based approach internally. To help me discuss this topic, I’d like to welcome Edie Goldberg, founder of E.L. Goldberg & Associates, and author of the book, The Inside Gig. Learn more about your ad choices. Visit megaphone.fm/adchoices
