The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

Part 3 of 3: In times of disruption, organizations are forced to pivot in unexpected ways. While you can plan for potential events, it isn’t until a change occurs that the organization is tested. At the root of an organization’s response plan is data. When organizations understand how to leverage and optimize their business data solutions, data becomes a competitive advantage. Change is constant. How organizations adapt to change is the variable. In this 3-part series of The Agile World, TEKsystems Data Analytics and Insights leaders discuss data’s evolution from a supporting asset, to a mission-critical component to success and the catalyst for change. Learn more about your ad choices. Visit megaphone.fm/adchoices

Part 2 of 3: In times of disruption, organizations are forced to pivot in unexpected ways. While you can plan for potential events, it isn’t until a change occurs that the organization is tested. At the root of an organization’s response plan is data. When organizations understand how to leverage and optimize their business data solutions, data becomes a competitive advantage. Change is constant. How organizations adapt to change is the variable. In this 3-part series of The Agile World, TEKsystems Data Analytics and Insights leaders discuss data’s evolution from a supporting asset, to a mission-critical component to success and the catalyst for change. Learn more about your ad choices. Visit megaphone.fm/adchoices

Part 1 of 3: In times of disruption, organizations are forced to pivot in unexpected ways. While you can plan for potential events, it isn’t until a change occurs that the organization is tested. At the root of an organization’s response plan is data. When organizations understand how to leverage and optimize their business data solutions, data becomes a competitive advantage. Change is constant. How organizations adapt to change is the variable. In this 3-part series of The Agile World, TEKsystems Data Analytics and Insights leaders discuss data’s evolution from a supporting asset, to a mission-critical component to success and the catalyst for change. Learn more about your ad choices. Visit megaphone.fm/adchoices

A discussion about next best action and its role in enhancing the customer experience with Jean Belanger, Founder and CEO of Cerebri AI. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about how to focus on customer experience and what that means within an organization. While it’s often said that everyone in a company has a role in customer experience, my guest today would say that, while true, if you don’t have people whose role it is to focus on CX specifically, your organization can’t truly be successful at it. To help me discuss this topic, I’d like to welcome Augie Ray, VP of Customer Experience, Gartner. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about the importance of customer experience in a membership organization. Also, since our guest is from the American Marketing Association, we’re going to talk a little bit about the relationship between marketing and customer experience. To help me discuss this topic, I’d like to welcome Jennifer Severns, Chief Experience Officer at American Marketing Association. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about company culture and how to maintain and develop great employee experience in a fast-growth, global organization. We’re also going to talk about how to develop and train the best and most effective types of leaders for your organization. To help me discuss this topic, I’d like to welcome Joy Sybesma, Chief People Officer at Dataiku. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about how enterprises who remain agile can achieve great success in building great experiences for their customers. To help me discuss this topic, I’d like to welcome Aileen Cahil, an author, speaker and customer experience expert who has worked with several Fortune 100 companies and gotten great Customer Experience, Digital Transformation, and Marketing results through a data-driven, customer-centric and agile approach. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about the value of a holistic digital experience. Too often organizations spend time optimizing a few channels to make sure that they are performing well, but they fail to look at the bigger picture. Customer experience is a key differentiator in today’s competitive marketplace, and organizations that embrace digital experience as more than the sum of its parts will get ahead and stay ahead. To help me discuss this topic, I’d like to welcome Eric Stahl, SVP of Digital Experience at Salesforce. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about the importance of being intentional with your brand’s experience, and why great company culture and customer experience are critical to success. Great customer experience is created from motivated, engaged employees who feel both valued and valuable to an organization. While that sounds straightforward, it is often easier said than done. Even for Fortune 500 brands, the transformation required to become an experience-led organization requires people, processes, and technology to all be in alignment to the benefit of both customers and employees. To help me discuss this topic, I’d like to welcome Antonia Hock, Global Head of The Ritz-Carlton Leadership Center, a thought leader in customer and talent experience, and who was recently named to Luxury Daily’s Top 25 Women to Watch in Luxury. Learn more about your ad choices. Visit megaphone.fm/adchoices