

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry's trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more.The Agile Brand is hosted by Greg Kihlström, martech and artificial intelligence transformation advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.
Episodes
Mentioned books

Apr 28, 2020 • 29min
#69 Corporate Social Responsibility and Employee Experience
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Apr 21, 2020 • 36min
#68 Doing Employee Experience Well Throughout the Journey
Today we’re going to talk about the importance of the employee experience and how organizations of all kinds can remain competitive in the current job market, while paying attention at all the key stages in the employee journey. To help me discuss this topic, I welcome Felipe Cofiño, VP Human Resources and Organizational Development, Signal Financial Federal Credit Union. Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 14, 2020 • 35min
#67 Mergers, Acquisitions, and the Employee Experience with Josh Olson, VMware
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Apr 7, 2020 • 27min
#66 Diversity, Inclusion, and the Employee Experience with Robert Ruelas, VMware
Today we’re going to talk about Diversity, Inclusion, and the Employee Experience. Employee experience has an increased focus at leading companies around the world. This enhanced experience has many aspects, including people, processes, and technology. Today we’re going to discuss how technology is a key component in employee experience, as well as the role that diversity and inclusion plays in EX. To help me discuss this important topic, I’m joined by Robert Ruelas, VP End User Computing, Americas, VMware. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 31, 2020 • 17min
#65 Content and the Customer Experience, Part 3
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Mar 24, 2020 • 19min
#64 Content and the Customer Experience, Part 2
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Mar 17, 2020 • 17min
#63 Content and the Customer Experience, Part 1, with Steve Householder and Burk Buechler from TEKsystems
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Mar 10, 2020 • 42min
#62 Culture, Values and the Employee Experience with David Rodriguez, Marriott International
Today we’re going to talk about the importance of values and culture in the employee experience. As companies continue to compete for both talent and customers, experience becomes a differentiating point. Brands that don’t put their employees first will not be as competitive in a marketplace driven by experience. I'm joined by Dr. David Rodriguez, Global Chief HR Officer, Marriott International to the show to discuss this important topic. Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 3, 2020 • 22min
#61 Orchestration and Customer Experience with Tim Claytor, Kitewheel
A discussion about customer journey orchestration and its power in creating great customer experiences with special guest Tim Claytor, SVP Partnerships at Kitewheel. Learn more about your ad choices. Visit megaphone.fm/adchoices

Feb 25, 2020 • 41min
#60 Technology & Customer Experience with Charlie Oliver, Tech 2025
I am joined by Charlie Oliver, Founder & CEO of Tech 2025. Technologies like artificial intelligence, virtual and augmented reality, automation and many others promise better data, better access, and better ways of reaching customers. But what about the customers’ perspective? How will these technologies help customers solve their challenges more easily and offer a better customer experience with products and services they regularly interact with? Learn more about your ad choices. Visit megaphone.fm/adchoices