Today we’re going to talk about the sometimes unseen power of invention. Often inventors and creators of new ideas and products have a vision in mind, but don’t always see the full value of what they’re created until some time later, or with the help of some outside perspective. My guest today has quite a list of accomplishments. He is the inventor of noise canceling headphones during his time at Bose, he worked with Apple to create the Apple New Product Process which is used in all their product divisions, and has worked with many household names such as Amazon, Cisco, IBM, HP, Fitbit, and more. He has also written a book called “Innovate Products Faster: Graphical Tools for Accelerating Product Development" I’d like to welcome John Carter, Principal at TCGen.
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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX