Today we’re going to talk about what it takes to remain agile when navigating a fast-moving industry. Paul Duning co-founded what is now Capitol Communicator in 2004, at the very beginning of the social media age, and since that time many developments such as marketing automation, personalization, programmatic advertising and more have changed the marketing landscape. All the while, the business of marketing, whether from the client side or the agency side, has evolved and changed many times over. How do you know where to focus and how to anticipate change when your industry is under continual disruption? To help me discuss this topic, I’d like to welcome Paul Duning, Publisher, Capitol Communicator.
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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX