The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

While government is often described as anything but agile, there are plenty of people working with agile methodology, as well as a more scalable and iterative mindset in all sectors, both private and public. In fact, government agencies are increasingly turning to agile methods for all kinds of solutions, from software development and more. To help me discuss this topic, I’d like to welcome Dave Witkin, Principal at Packaged Agile. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about how to adapt your events to be more virtual in a marketing environment that is in continual fluctuation. With the massive changes that COVID-19 has brought to the world of corporate and association events, many companies have scrambled to adapt to make them virtual, with mixed results. Some organizations, however, have found a way to innovate and create great experiences despite the limitations. To help me discuss this topic, I’d like to welcome Mark Michelson, CEO of CX Talks. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about agility in how you deliver customer experiences. While customer experience always requires a sharp focus on listening and adapting to customer needs, most companies have had to make much larger changes recently due to COVID-19 and the different rules of operation. To talk about this in more depth, I thought we’d explore an industry that often thrives on interactions in physical spaces: museums. We’re going to explore how a museum was able to adapt its methods of delivering experience in a way that not only served the temporary needs due to COVID restrictions, but also set the organization up for future success in an increasingly online world. To help me discuss this topic, I’d like to welcome Craig Langlois, Chief Experience Officer, Berkshire Museum. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about how agility can help an organization maintain good employee and customer experience, despite tumultuous times. We are also going to talk about how the role of great employee experience is to make sure that employees are enabled to find balance between their work and personal lives, and that, when done well, one benefits from the other. To help me discuss this topic, I’d like to welcome Nancy Greatrix, Director of Human Resources and Becky Lechner, Employment Brand Manager, from Room and Board. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about startups, and the importance of ensuring your teams are able to maintain agility throughout your development and growth. This means knowing how to configure your teams with both internal and external resources, and even when to build things internally versus externally. To help me discuss this topic, I’d like to welcome Dan Moore, CEO and Co-Founder, Vaporware. Dan co-founded Vaporware to help entrepreneurs take their software ideas to market. Over the past 6 years, he has helped Vaporware deliver thousands of iterations across dozens of apps in 4 main industries (Healthcare, HR, Real Estate, and IT) - ranging from the first MVP versions to modern iterations on mature solutions. With a strong belief that anyone can become the next big software as a service company, he leads Vaporware in helping business founders pivot their business through process automation, technical modernization, and software innovation Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about agility in teams, and how productivity, psychological safety, and an agile approach work together for the benefit of organizations and those who work within them. To help me discuss this topic, I’d like to welcome Duena Blomstrom, an accomplished author and Co-Founder and CEO of People Not Tech. PeopleNotTech offers a revolutionary machine learning-powered software solution in the form of a work tool that checks and improves Psychological Safety in teams. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about keeping your company agile and the value of learning, iterating, and optimizing your business. Too many times companies spend vast amounts of time and effort creating something that is either not exactly what the market wants, or is not a feasible product or service for the company to offer as it grows over the long term. Instead, an agile approach of creating and learning while being continually open to change and improvement can yield the best results. Today we’re going to hear from someone who did just that and has built a highly competitive product while inventing new solutions to challenges along the way. To help me discuss this topic, I’d like to welcome David Wachs, CEO of Handwrytten, a handwriting service for brands. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about the freelance economy and why it’s important that freelancers, contractors and the self-employed protect themselves and their future with insurance, retirement, and other methods of planning ahead. Many freelancers are passionate about what they do and become independents so they can focus more of their time on what they love doing. They often find, however, that they need to learn about a wide variety of things such as accounting to send clients invoices, project management, and many other skills. This is in addition to ensuring that they are planning for their futures and the well-being of their families. Insurance, retirement, and other methods of planning are often taken for granted by full-time employees, but freelancers have to source and purchase this on their own. This can be prohibitive from both a time and cost perspective. To help me discuss this topic, and offer some potential solutions, I’d like to welcome Steve Blair, who is part of the team at CareerGig, where he is VP of Benefits. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about the freelance economy and why it’s important that companies use verification and assessments to reduce risk and hire the best possible candidates. One of the great things about the Web is that it is an often open place where people can participate from different locations and backgrounds. While in many cases this works well, companies can often have a hard time differentiating between freelancers and contractors who claim to have certain credentials and skills. How do you verify and certify that the person you are hiring is an expert at what they do before it’s too late? To help me discuss this topic, and offer some potential solutions, I’d like to welcome Kelly Painter, who is part of the team at CareerGig, where she is VP of Sales. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about the importance of customer and patient experience, and how training can play a big part in teaching empathy and understanding to improve it. To help me discuss this topic, I’d like to welcome Jennifer Thompson, President of Insight Marketing.