The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry's trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more.The Agile Brand is hosted by Greg Kihlström, martech and artificial intelligence transformation advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.
Episodes
Mentioned books
Jul 9, 2021 • 34min
#155: Leadership and Living Systems with Mark Morey
Today we’re going to talk about the critical role of leadership in company culture. To help me discuss this topic, I’d like to welcome Mark Morey, Founder, A Connected Leader. He works to transform outdated and struggling work environments into living systems of learning and growth. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jul 6, 2021 • 20min
#154: Transform Your Data with AI and ML, featuring Jay Mozo, TEKsystems
I’m excited to introduce the first episode of a special 3-part series about the importance of taking the right platform-based cloud approach so businesses can enable MLOps and realize the true value of AI and machine learning. This series is brought to you by TEKsystems, an industry leader in Full-Stack Technology Services, Talent Services and real-world application. To help me discuss this topic, I’d like to welcome the Director of Transformation Services at TEKsystems, Jay Mozo. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jul 2, 2021 • 26min
#153: Attracting & Retaining Employees in a Hybrid Work Environment
Today we’re going to talk about the return to the office and how companies can attract and retain the best employees in a hybrid work environment. To help me discuss this topic, I’d like to welcome Steve Blair, President, Lyceum Insurance Services. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jun 29, 2021 • 30min
#152: Agile Customer Experience with Steve Pappas
Today we’re going to talk about adaptability and agility in Customer Experience, and how CX is a shared responsibility within an organization. To help me discuss this topic, I’d like to welcome Steve Pappas, Head of US & CMO at Panviva and Host of the Podcast at ScienceOfCX.com. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jun 11, 2021 • 28min
#151: Office planning for the future of work with David Cornbrooks, Savills North America
Today we’re going to talk about the return to the office and how it is causing companies to need to be nimble and adaptive in their approach to planning their office needs for everything from the next several months to the next several years. To help me discuss this topic, I’d like to welcome David Cornbrooks, Senior Managing Director, Savills North America. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jun 10, 2021 • 29min
#150: Meaningful Business Transformation with Andrew Deutsch, Fangled Technology
Today we’re going to talk about creating meaningful change in organizations. While most leaders say they want their company to be forward-thinking and stay ahead of the competition, when the rubber meets the road, there is often a reluctance to embrace the types of ideas and thinking that will actually make change happen.. To help me discuss this topic, I’d like to welcome Andrew Deutsch, CEO, Fangled Technology. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jun 8, 2021 • 29min
#149: Retaining our humanity in a remote work world with John Friedman
Today we’re going to talk about some of the things that a shift to remote work has changed that may have gotten less notice than some more obvious things like Zoom meeting fails, companies’ lack of remote work policies, and other things that were first to be addressed. There are very real, very human moments that are missed when we don’t have face to face interaction, and while some things like this may be harder to quantify, they are no less important when we strive to create great employee experiences. To help me discuss this topic, I’d like to welcome a returning guest: John Friedman, author of “Managing Sustainability: First Steps to First Class” and Sustainability Manager, WGL. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jun 4, 2021 • 22min
#148: AR, VR, and the Future of Work with Cathy Hackl, Futures Intelligence Group
Today we’re going to talk about the Future, and more specifically how augmented and virtual reality will play a role in our futures. To help me discuss this topic, I’d like to welcome Cathy Hackl, Author, Futurist and Chief Metaverse Officer at Futures Intelligence Group. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jun 3, 2021 • 30min
#147: Creating Repeat Customers with Shep Hyken
Today we’re going to talk about a critical component of the customer experience: creating customer loyalty so you have satisfied customers, advocates for your brand, and, ultimately customers who COME BACK for more. To help me discuss this topic, I’d like to welcome Shep Hyken, Chief Amazement Officer, Customer Service Speaker, Customer Serv. & Customer Experience Expert, keynote speaker and best selling author. His new book I’ll Be Back, where he deals with these topics will be available soon. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jun 1, 2021 • 29min
#146: Building a Customer-Centric Organization with Ilenia Vidili
Today we’re going to talk about building a customer-centric organization, and how to balance profits, technology, and culture while doing so. To help me discuss this topic, I’d like to welcome Ileniah Vidili, Customer Experience Advisory and Author of the book, Journey to Centricity. Learn more about your ad choices. Visit megaphone.fm/adchoices
