The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry's trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more.The Agile Brand is hosted by Greg Kihlström, martech and artificial intelligence transformation advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.
Episodes
Mentioned books
Dec 10, 2020 • 11min
#112 Creating a Center of Experience
How an enterprise can create a center of excellence that combines customer and employee experience. Learn more about your ad choices. Visit megaphone.fm/adchoices
Dec 8, 2020 • 23min
#111 Version Next, Now Part 4, Episode 1: Security-Built Culture w/ Mike Mulligan, TEKsystems
The pace of change and digital disruption already stretched security teams to their limits. The proliferation of endpoint devices expanded attack surfaces. The escalating sophistication, volume and velocity of cyberattacks require 24/7 monitoring. Then, a global pandemic and the resulting “work from anywhere” response by organizations exacerbated these pressures almost literally overnight. Security teams had to manage massive deployments of employees to remote work environments, further extending the company’s security perimeter. Leaders from TEKsystems discuss how leading organizations are using the pandemic as an opportunity to reset their security strategy, improve alignment and imbed security into the culture of the organization—ultimately enabling business to drive successful outcomes. Learn more about your ad choices. Visit megaphone.fm/adchoices
Dec 3, 2020 • 12min
#110 Employees and Intrinsic Motivation
What’s the difference between extrinsic and intrinsic and how can it benefit your organization? Learn more about your ad choices. Visit megaphone.fm/adchoices
Dec 1, 2020 • 27min
#109 Marketing Agencies and Agility w/ Tim Weinheimer, Hahn Public
Today we’re going to talk about how to maintain agility as a marketing agency. I know firsthand how volatile the world of marketing and public relations can be. When you take the last 12 years alone, we’ve seen the 2008-9 financial crisis, the rebuilding of the economy alongside the growth of social media and digital advertising as more sophisticated channels, the evolution of big data into something that businesses of all sizes can leverage for marketing and business insights, and now the most recent financial crisis due to COVID-19. Amidst that, marketing and sales can’t simply stop, so the role of the agency has always been vital, but its role has certainly evolved over time, and will continue to evolve. To help me discuss this topic, I’d like to welcome Tim Weinheimer, Principal, President, and Managing Partner of Hahn Public.
Nov 26, 2020 • 9min
#108 How to Be More Agile
What does it mean to be agile? We will look at the traits of an agile individual and how this relates to organizational success. Learn more about your ad choices. Visit megaphone.fm/adchoices
Nov 24, 2020 • 26min
#107 Great Employee Experience in a Distributed World w/ Amy Gannaway, VMware
Learn more about your ad choices. Visit megaphone.fm/adchoices
Nov 19, 2020 • 10min
#106 Personalization, Orchestration and CX
Consumers, bombarded with marketing and advertising from the moment they wake up to the time they drift off looking at their smartphone, are demanding more tailored experience. How do brands keep up? Learn more about your ad choices. Visit megaphone.fm/adchoices
Nov 12, 2020 • 11min
#104 Understanding the Voice of the Customer
Learn the best ways to listen to your customers. Learn more about your ad choices. Visit megaphone.fm/adchoices
Nov 10, 2020 • 20min
#103 Agility and the Personal Brand w/ Jennifer Sherman, The Influencer Collective
Today we’re going to talk about how to create a personal brand that is agile, memorable, and meaningful in a world gone (mostly) virtual. To help me discuss this topic, I’d like to welcome Jennifer Sherman, Founder & Chief Strategist at The Influencer Collective. First, why don’t you tell me a little about The Influencer Collective and what you do there? Learn more about your ad choices. Visit megaphone.fm/adchoices
Nov 5, 2020 • 25min
#102 The Experience Maturity Model
Where does your organization rate in the CX & EX experience maturity model? Learn more about your ad choices. Visit megaphone.fm/adchoices
