The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry's trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more.The Agile Brand is hosted by Greg Kihlström, martech and artificial intelligence transformation advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.
Episodes
Mentioned books
Aug 13, 2021 • 30min
#165: Return to Work, Part 3: Will the Next 12 Months Be Like the Last?
Welcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the workforce, the role of place in the future of work, and the role of the creative sector in a larger business context. We call this Return on Creativity. Today we have an excerpt from our July 13 event: Return on Creativity: Return to Work, featuring a panel with Steve Cooper, Sue Keith, and Annissa Deshpande. Learn more about your ad choices. Visit megaphone.fm/adchoices
Aug 10, 2021 • 28min
#164: Stories and the Customer Experience with Gabrielle Dolan
Today we’re going to talk about the power of customer and employee stories to create great customer experiences. To help me discuss this topic, I’d like to welcome Gabrielle Dolan, Speaker, Founder Jargon Free Fridays, and author of the book Magnetic Stories. Learn more about your ad choices. Visit megaphone.fm/adchoices
Aug 6, 2021 • 54min
#163: Return to Work, Part 2: Doing "Return to the Office" Well
Welcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the workforce, the role of place in the future of work, and the role of the creative sector in a larger business context. We call this Return on Creativity. Today we have an excerpt from our July 13 event: Return on Creativity: Return to Work, featuring a panel with Dr. Reuben Varghese, Dr. Edie Goldberg, and Nicholas Gregorios. Learn more about your ad choices. Visit megaphone.fm/adchoices
Aug 3, 2021 • 22min
#162: Prioritizing Success with Marlo Higgins
Today we’re going to talk about time as currency. While data has been called the new most valuable resource, the world keeps creating more and more data and information. We haven’t yet found a way to make more time - which is why I believe it is the most valuable resource that exists. To help me discuss this topic, I’d like to welcome Marlo Higgins, Chief Inspirational Officer, and Coach, Author, Podcaster, and Entrepreneur. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jul 30, 2021 • 25min
#161: Return to Work, Part 1: Succeeding with a Hybrid Workforce
Welcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the workforce, the role of place in the future of work, and the role of the creative sector in a larger business context. We call this Return on Creativity. Today we have an excerpt from our July 13 event: Return on Creativity: Return to Work, featuring a panel with Amy D. Thomas from Arlington Community Federal Credit Union, and Cecille Zywicki from Emile Learning. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jul 27, 2021 • 27min
#160: CX, EX, and Digital Product Rollouts with Jonathon Hensley, EMERGE
Today we’re going to talk about the relationship between customer experience and employee experience, and how companies need to provide their teams with the right tools to make both successful, as well as to enable success in digital product rollouts. To help me discuss this topic, I’d like to welcome Jonathan Hensley, Author, Speaker, Co-Founder & CEO at EMERGE, and author of Alignment: Overcoming internal sabotage and digital product failure Learn more about your ad choices. Visit megaphone.fm/adchoices
Jul 23, 2021 • 31min
#159: Meaningful Digital Transformation & CX with Howard Tiersky, FROM Digital Transformation Agency
Today we’re going to talk about meaningful digital transformation. While “digital transformation” is currently a buzzword and many organizations talk about its importance in order to stay competitive both operationally, and in the battle to improve the customer experience, well-executed digital transformation is often easier said than done. To help me discuss this topic, I’d like to welcome an expert in this arena - Howard Tiersky, Wall Street Journal best-selling author of they book “Winning Digital Customers: The Antidote to Irrelevance” and CEO of FROM, The Digital Transformation Agency. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jul 20, 2021 • 26min
#158: Transform Your Data with AI and ML, featuring Brandon Carroll, TEKsystems
I’m excited to introduce the final part of a special 3-part series about the importance of taking the right platform-based cloud approach so businesses can enable MLOps and realize the true value of AI and machine learning. This series is brought to you by TEKsystems, an industry leader in Full-Stack Technology Services, Talent Services and real-world application. To help me discuss this topic, I’d like to welcome the Executive Director of Transformation, DevOps & Cloud Services at TEKsystems, Brandon Carroll. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jul 16, 2021 • 27min
#157: Agile Decision Making with Diane Magers, Experience Catalysts
Today we’re going to talk about how organizations can optimize their ability to make decisions, and some approaches that agile companies are using to do this. To help me discuss this topic, I’d like to welcome Diane Magers Founder and Chief Experience Officer at Experience Catalysts. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jul 13, 2021 • 20min
#156: Transform Your Data with AI and ML, featuring Ramesh Vishwanathan, TEKsystems
I’m excited to introduce Part 2 of a special 3-part series about the importance of taking the right platform-based cloud approach so businesses can enable MLOps and realize the true value of AI and machine learning. This series is brought to you by TEKsystems, an industry leader in Full-Stack Technology Services, Talent Services and real-world application. To help me discuss this topic, I’d like to welcome Practice Consulting Director at TEKsystems, Ramesh Vishwanathan. Learn more about your ad choices. Visit megaphone.fm/adchoices
