The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry's trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more.The Agile Brand is hosted by Greg Kihlström, martech and artificial intelligence transformation advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.
Episodes
Mentioned books
Jun 21, 2022 • 32min
#245: Hyper-personalized customer communications with Eric Frankel, AdGreetz
Today we’re going to talk about hyper-personalized communications and why it is so important to tailor the customer experience you provide. To help me discuss this topic, I’d like to welcome Eric Frankel, CEO and Co-Founder of AdGreetz.Learn more about your ad choices. Visit megaphone.fm/adchoices
Jun 17, 2022 • 39min
#253: The Future of Nonprofits with Sindy Yeh and Steve Blair
Today on a special Return on Creativity episode, we’re going to talk about the future of nonprofits and what it will take to create and grow the nonprofit of the future, as well as some of the current challenges facing these organizations. To help me discuss this topic, I’m going to be welcoming two guests to the show - Sindy Yeh, Senior Business Ambassador at Arlington Economic Development, and Steve Blair, President of LIS - Lyceum Insurance Services.Learn more about your ad choices. Visit megaphone.fm/adchoices
Jun 14, 2022 • 28min
#252: Automation in the workforce with Aaron Kwittken, PRophet
Today we’re going to talk about the use of automation and machine learning in the workforce, and how it can be used as a force multiplier for organizations to be more agile and increase the quality of their work. To help me discuss this topic, I’d like to welcome Aaron Kwittken, Founder & CEO of PRophet.Learn more about your ad choices. Visit megaphone.fm/adchoices
Jun 10, 2022 • 17min
#251: Creating a Consistently Great Customer Experience, with Wendy Pravda, Medallia
Today we’re going to talk about how to ensure your organization takes a structured approach to providing a consistently great customer experience through CX governance. To help me discuss this topic, I’d like to welcome Wendy Pravda, Principal Customer Experience Advisor at Medallia.Learn more about your ad choices. Visit megaphone.fm/adchoices
Jun 7, 2022 • 19min
#250: The Future of ESG with Chuck Amman, Semtech
Today we’re going to talk about the importance of ESG, or Environmental, Social and Governance initiatives as a part of corporate citizenship. To help me discuss this topic, I’d like to welcome Chuck Ammann, EVP, Chief Legal Officer and Chief ESG Officer at Semtech.Learn more about your ad choices. Visit megaphone.fm/adchoices
Jun 3, 2022 • 28min
#249: Differentiation in a Crowded Marketplace with Matthew Stibbe, CEO Articulate Marketing
Today we’re going to talk about differentiation in crowded marketplaces. To help me discuss this topic, I’d like to welcome Matthew Stibbe, CEO of Articulate Marketing, entrepreneur, pilot, wine enthusiast, and more!Learn more about your ad choices. Visit megaphone.fm/adchoices
May 31, 2022 • 35min
#248: The Visionary / Manager Binary with Darby Vannier, author of The Indispensable Leader
Today we’re going to talk about successful leadership and breaking out of the visionary/manager binary To help me discuss this topic, I’d like to welcome Darby Vannier, Director of Operations & Technology and author of The Indispensable Leader.Learn more about your ad choices. Visit megaphone.fm/adchoices
May 27, 2022 • 22min
#247: Advertisers and Data Privacy with Cameron Horton, Attribution
Today we’re going to talk about the coming data privacy changes that will affect marketers, such as third party cookie and mobile device ID changes. These important methods of tracking and understanding users and their behavior are being modified, which is going to affect your marketing, advertising, and attribution. We’re going to discuss what marketers can do to stay ahead of this.Learn more about your ad choices. Visit megaphone.fm/adchoices
May 24, 2022 • 22min
#246: The Power of Decision Intelligence, Part 2, with Ramesh Vishwanathan of TEKsystems
Introducing a special series about the power of decision intelligence. This series is brought to you by TEKsystems, an industry leader in Full-Stack Technology Services, Talent Services and real-world application. To help me discuss this topic, I’d like to welcome TEKsystems’ senior practice director, Ramesh Vishwanathan.Learn more about your ad choices. Visit megaphone.fm/adchoices
May 20, 2022 • 25min
#245: Intentionality and Employer Branding with Roy Abdo, Digital Revamp
Today we’re going to talk about the continued importance of employer branding, and why it is so important to be intentional about documenting and codifying culture, processes and the way internal communications are handled. To help me discuss this topic, I’d like to welcome Roy Abdo, CEO, Digital Revamp.Learn more about your ad choices. Visit megaphone.fm/adchoices
