The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry's trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more.The Agile Brand is hosted by Greg Kihlström, martech and artificial intelligence transformation advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.
Episodes
Mentioned books
Jul 26, 2022 • 29min
#264: The Power of Customer Communities with Jake Randall of Common Room
Today we’re going to talk about the power of customer communities to drive great CX for everyone. To help me discuss this topic, I’d like to welcome Jake Randall, COO of Common Room.Learn more about your ad choices. Visit megaphone.fm/adchoices
Jul 22, 2022 • 26min
#263: Conversational AI with Bob Summers, Goodcall
Today we’re going to talk about improving the customer experience with conversational AI. To help me discuss this topic, I’d like to welcome Bob Summers, CEO of Goodcall.Learn more about your ad choices. Visit megaphone.fm/adchoices
Jul 19, 2022 • 34min
#262: Sustainable strategic growth for the enterprise leader with Stuart Leo, Waymaker.io
Today we’re going to talk about how enterprise leaders can achieve sustainable, strategic growth and how to avoid pitfalls along the way. To help me discuss this topic, I’d like to welcome Stuart Leo, CEO of Waymaker.io.Learn more about your ad choices. Visit megaphone.fm/adchoices
Jul 15, 2022 • 26min
#261: Intrinsically motivated teams with Patrick Touhey, Author of Forever Teammates
Today we’re going to talk about creating healthy work cultures that are intrinsically motivated to contribute and be great teammates. To help me discuss this topic, I’d like to welcome Patrick Touhey, President at Elite Performance Too-E, and Author of Forever Teammates.Learn more about your ad choices. Visit megaphone.fm/adchoices
Jul 12, 2022 • 26min
#260: The Value of a Strong Brand Strategy with Stephen Houraghan, Brand Master Academy
Today we’re going to talk about the value of branding and a strong brand strategy. To help me discuss this topic, I’d like to welcome Stephen Houraghan, freelancer turned brand strategist and the founder of Brand Master Academy, Brand Building Master.Learn more about your ad choices. Visit megaphone.fm/adchoices
Jul 8, 2022 • 21min
#259: Citizen Data Scientists, with Tim Kraska, Professor, MIT and Co-Founder at Einblick
Today we’re going to talk about the power of citizen data scientists, and making data science and machine learning more accessible to non-technical users with the goal of increasing the ability for greater collaboration. To help me discuss this topic, I’d like to welcome Tim Kraska, Professor at MIT and Co-Founder at Einblick.Resources The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowLearn more about your ad choices. Visit megaphone.fm/adchoices
Jul 5, 2022 • 28min
#258: Healthy Organizational Cultures with Gary David, Bentley University
Today we’re going to talk about experience design from a systems perspective and what creates a healthy organizational culture. To help me discuss this topic, I’d like to welcome Gary David, Professor of Sociology, Information Design, and Corporate Communication at Bentley University.Learn more about your ad choices. Visit megaphone.fm/adchoices
Jul 1, 2022 • 18min
#257: Making Better Marketing Decisions with Brand Tracking, with Angeley Mullins, CMO, Latana
Today we’re going to talk about the importance of brand tracking in order to make better marketing decisions. To help me discuss this topic, I’d like to welcome Angeley Mullins, CMO & CGO at Latana.Learn more about your ad choices. Visit megaphone.fm/adchoices
Jun 28, 2022 • 21min
#256: Automation's Role in Customer-Centric Retail Operations with Doug LaBahn, CMO at Cin7
Today we’re going to talk about automation, and how it is helping retailers stay customer-focused amidst a variety of challenges including supply chain disruptions and more.. To help me discuss this topic, I’d like to welcome Doug LaBahn, CMO at Cin7.Learn more about your ad choices. Visit megaphone.fm/adchoices
Jun 24, 2022 • 29min
#255: Creating an unbeatable B2B brand with Drew Neisser, Renegade
Today we’re going to talk about creating an unbeatable B2B brand that is able to adapt and grow in an increasingly competitive marketplace. To help me discuss this topic, I’d like to welcome Drew Neisser, founder of Renegade and CMO Huddles and author of The CMO’s Periodic Table, and Renegade Marketing: 12 Steps to Build Unbeatable B2B Brands.YTvHd0p8qMwEksXYYteCLearn more about your ad choices. Visit megaphone.fm/adchoices
