The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry's trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more.The Agile Brand is hosted by Greg Kihlström, martech and artificial intelligence transformation advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.
Episodes
Mentioned books
Jan 21, 2022 • 34min
#211 Demonstrating Marketing ROI with David Hiltner, Attribution
Marketers face many challenges in the work, from continually changing consumer behavior, to internal competition for resources. In order to be most effective, marketers need to be able to justify their investments of time and resources with reliable numbers and clear ROI. Today we’re going to talk about the value of having actionable insights and attribution metrics for marketing leaders and teams so that they can clearly articulate the success of their efforts, and so that they are able to clearly point to which areas are driving the most business value. To help me discuss this topic, I’d like to welcome David Hiltner, CEO of Attribution.Learn more about your ad choices. Visit megaphone.fm/adchoices
Jan 18, 2022 • 31min
#210: The Value of a Guide for Your Technology Strategy with Emil Pilacik, EMCO Technology
Today we’re going to talk about the importance of having a guide and a strong technology strategy that helps you identify the paths you should take, whether it is platform adoption, digital transformation, or other initiatives. To help me discuss this topic, I’d like to welcome Emil Pilacik, President & CEO, EMCO Technology.Learn more about your ad choices. Visit megaphone.fm/adchoices
Jan 14, 2022 • 32min
#209: Data and the Citizen Experience with Jerry Power, I3 Systems
Today we’re going to talk about the citizen experience, and how a more holistic view of data utilizing the internet of things (or IoT) can improve how the public sector is able to provide services and a better experience to individuals. To help me discuss this topic, I’d like to welcome Jerry Power, CEO of I3 Systems and Co-Founder of the I3 Consortium.Learn more about your ad choices. Visit megaphone.fm/adchoices
Jan 11, 2022 • 24min
#208: Improving the Digital Experience with Shift Left Testing with Eran Kinsbruner, Perforce
Today we’re going to talk about how shift-left testing is able to speed up digital experience and digital transformation initiatives, while also improving quality of software and the end-user experience. To help me discuss this topic, I’d like to welcome Eran Kinsbruner, Chief Evangelist, Perforce.Learn more about your ad choices. Visit megaphone.fm/adchoices
Jan 7, 2022 • 24min
#207: Diversity in Leadership Teams with Eva Huston, Duck Creek Technologies
Today we’re going to talk about the importance of diversity in leadership teams, and how this can translate to tangible benefits for organizations. To help me discuss this topic, I’d like to welcome Eva Huston, Chief Strategy Officer at Duck Creek Technologies.Learn more about your ad choices. Visit megaphone.fm/adchoices
Jan 4, 2022 • 36min
#206: Customer Journey Management as Change Management with Erin Zentz, AARP
Today we’re going to talk about customer journey management and its relationship to change management. To help me discuss this topic, I’d like to welcome Erin Zentz, Director of Experience Design, AARPLearn more about your ad choices. Visit megaphone.fm/adchoices
Dec 31, 2021 • 19min
#205: Multi-Touch Attribution & Data Science with Cameron Horton and David Hiltner of Attribution
Today we’re going to talk about the role of data science in multi-touch marketing attribution, and the power of marketers and data scientists working together to achieve greater success. To help me discuss this topic, I’d like to welcome Cameron Horton and David Hiltner of Attribution.Learn more about your ad choices. Visit megaphone.fm/adchoices
Dec 28, 2021 • 30min
#204: Architecting a New Talent Experience with Leslie Deutsch, TEKsystems
I’m excited to introduce part 3 of a special 3-part series about the talent strategies required to address the looming skills gap, build the future workforce and accelerate transformation. This series is brought to you by TEKsystems, an industry leader in Full-Stack Technology Services, Talent Services and real-world application. To help me discuss this topic, I’d like to welcome Leslie Deutsch, Executive Director of Learning Solutions at TEKsystems.Learn more about your ad choices. Visit megaphone.fm/adchoices
Dec 24, 2021 • 23min
#203: Architecting a New Talent Experience with Lauren Kolodrubetz, TEKsystems
I’m excited to introduce part 2 of a special 3-part series about the talent strategies required to address the looming skills gap, build the future workforce and accelerate transformation. This series is brought to you by TEKsystems, an industry leader in Full-Stack Technology Services, Talent Services and real-world application. To help me discuss this topic, I’d like to welcome Lauren Kolodrubetz, Executive Director of Diversity Marketplace Solutions at TEKsystems.Learn more about your ad choices. Visit megaphone.fm/adchoices
Dec 21, 2021 • 20min
#202: Architecting a New Talent Experience with Nina Kindrick, TEKsystems
I’m excited to introduce part 1 of a special 3-part series about the talent strategies required to address the looming skills gap, build the future workforce and accelerate transformation. This series is brought to you by TEKsystems, an industry leader in Full-Stack Technology Services, Talent Services and real-world application. To help me discuss this topic, I’d like to welcome Nina Kindrick, the Director of the National Recruiting Center at TEKsystems.Learn more about your ad choices. Visit megaphone.fm/adchoices
