The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

I’m excited to introduce part 2 of a special series about the efforts, seemingly every company is on, to modernize their business through digital transformation. This series is brought to you by TEKsystems, an industry leader in Full-Stack Technology Services, Talent Services and real-world application.RESOURCESThe Agile Brand podcast website:https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here:https://www.gregkihlstrom.com  Get the latest news and updates on LinkedIn here:https://www.linkedin.com/company/the-agile-brand/  For consulting on marketing technology, customer experience, and more visit GK5A:https://www.gk5a.com  The Agile Brand podcast is brought to you by TEKsystems. Learn more here:https://www.teksystems.com/versionnextnowLearn more about your ad choices. Visit megaphone.fm/adchoices

I’m excited to introduce part 1 of a special series about the efforts, seemingly every company is on, to modernize their business through digital transformation. This series is brought to you by TEKsystems, an industry leader in Full-Stack Technology Services, Talent Services and real-world application. RESOURCESThe Agile Brand podcast website:https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here:https://www.gregkihlstrom.com  Get the latest news and updates on LinkedIn here:https://www.linkedin.com/company/the-agile-brand/  For consulting on marketing technology, customer experience, and more visit GK5A:https://www.gk5a.com  The Agile Brand podcast is brought to you by TEKsystems. Learn more here:https://www.teksystems.com/versionnextnowLearn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about Customer Experience and Employee Experience and how these are forever unified. For the show today, to help me discuss this topic, I’d like to welcome David Ostberg, Solutions Principal, Employee Experience at Medallia.RESOURCESThe Agile Brand podcast website:https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here:https://www.gregkihlstrom.com  Get the latest news and updates on LinkedIn here:https://www.linkedin.com/company/the-agile-brand/  For consulting on marketing technology, customer experience, and more visit GK5A:https://www.gk5a.com  The Agile Brand podcast is brought to you by TEKsystems. Learn more here:https://www.teksystems.com/versionnextnowLearn more about your ad choices. Visit megaphone.fm/adchoices

The practice of Customer Experience is continually evolving, and practitioners need to adapt to these changes, incorporating new methods into existing programs while retaining valuable information over time. Today we’re going to talk about Customer Experience measurement, and the value of utilizing both new and existing measurements to better understand your customers. To help me discuss this topic, I’d like to welcome Judy Bloch, Principal CX Advisor, Medallia.RESOURCESThe Agile Brand podcast website:https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here:https://www.gregkihlstrom.com  Get the latest news and updates on LinkedIn here:https://www.linkedin.com/company/the-agile-brand/  For consulting on marketing technology, customer experience, and more visit GK5A:https://www.gk5a.com  The Agile Brand podcast is brought to you by TEKsystems. Learn more here:https://www.teksystems.com/versionnextnowLearn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about setting boundaries and expectations during the sales cycle to prevent poor performance or disappoint down the line. To help me discuss this topic, I’d like to welcome Craig Colby, President of OneStream Software.RESOURCESThe Agile Brand podcast website:https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here:https://www.gregkihlstrom.com  Get the latest news and updates on LinkedIn here:https://www.linkedin.com/company/the-agile-brand/  For consulting on marketing technology, customer experience, and more visit GK5A:https://www.gk5a.com  The Agile Brand podcast is brought to you by TEKsystems. Learn more here:https://www.teksystems.com/versionnextnowLearn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about making the most of your customer data to benefit both your customers, your employees, and business outcomes. Brands know customer data is one of their most valuable assets, but many continue to struggle to put it to good use. In fact, more than 50% of decision-makers at enterprise companies believe they’ll lose revenue due to their customer data challenges.To help me discuss this topic, I’d thrilled to welcome Barry Padgett, CEO of Amperity, a leading enterprise customer data platform.Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about building a strong culture that thrives in a remote work environment. To help me discuss this topic, I’d like to welcome Tim Brackney, President and COO of RGP, a global consulting firm that helps Fortune 1000 companies fill skills gaps through its workforce of 5,000 professionals.Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about how to be successful with an authentic influencer marketing campaign. To help me discuss this topic, I’d like to welcome Magda Houalla, Director of Marketing Strategy at Aspire.ResourcesLearn more about Aspire: https://aspire.io/The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowLearn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about the business value of partner programs to both the sales pipeline as well as to the Customer Experience. To help me discuss this topic, I’d like to welcome Bernie Kassar, Chief Customer Officer at Xactly.Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we’re going to talk about the evolution of product management, and its importance to the customer experience. To help me discuss this topic, I’d like to welcome Nichole Mace, who has spent a career in product management at companies like LastPass, BevSpot, Quilt and Zipcar, and is now VP of Product Growth at Pendo.Learn more about your ad choices. Visit megaphone.fm/adchoices