The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry's trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more.The Agile Brand is hosted by Greg Kihlström, martech and artificial intelligence transformation advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.
Episodes
Mentioned books
Oct 4, 2022 • 25min
#284: Using data to increase customer engagement, with James Manderson, Braze
Today we’re going to talk about using data to increase customer engagement.To help me discuss this topic, I’d like to welcome James Manderson, SVP Customer Success at Braze.RESOURCESLearn more about Basecamp, including a free trial here: https://www.basecamp.com/agile The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowLearn more about your ad choices. Visit megaphone.fm/adchoices
Sep 30, 2022 • 25min
#283: Next Best Action Approaches for Marketing with Shoel Perelman, Pega
Today we’re going to talk about the power of always-on omnichannel marketing and how AI and next best action approaches can work together to create a better customer experience.To help me discuss this topic, I’d like to welcome Shoel Perelman, VP Product, 1:1 Customer Engagement, Decisioning and AI, Pega.RESOURCESLearn more about Basecamp, including a free trial here: https://www.basecamp.com/agile The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowLearn more about your ad choices. Visit megaphone.fm/adchoices
Sep 27, 2022 • 24min
#282: Transforming industries while benefiting customers with Demetrius Gray, Captain
Today we’re going to talk about fintech can provide transformation in established industries that benefits customers, companies, and others.To help me discuss this topic, I’d like to welcome Demetrius Gray, Founder and CEO of Captain.RESOURCESLearn more about Basecamp, including a free trial here: https://www.basecamp.com/agile The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowLearn more about your ad choices. Visit megaphone.fm/adchoices
Sep 23, 2022 • 22min
#281: Improving the Retail Employee Experience with Melissa Wong, Zipline
Today we’re going to talk about improving the retail employee experience.To help me discuss this topic, I’d like to welcome Melissa Wong, CEO & Co-Founder at Retail Zipline.RESOURCESLearn more about Basecamp, including a free trial here: https://www.basecamp.com/agile The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for TheAgile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Learn more about your ad choices. Visit megaphone.fm/adchoices
Sep 20, 2022 • 27min
#280: Leading Professional Services Firms to Success, with Sean Campbell, Cascade Insights
Today we’re going to talk about success with professional services firms, from leadership, to sales and marketing, to client relationships. To help me discuss this topic, I’d like to welcome Sean Campbell, Founder & CEO of Cascade Insights.RESOURCESLearn more about Basecamp, including a free trial here: https://www.basecamp.com/agile The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowLearn more about your ad choices. Visit megaphone.fm/adchoices
Sep 16, 2022 • 31min
#279: Employee Engagement in a Hybrid World of Work with Alexander Embiricos of Remotion
Today we’re going to talk about employee engagement in a remote and hybrid world of work.. To help me discuss this topic, I’d like to welcome Alexander Embiricos, CEO and Co-founder of Remotion.RESOURCESTo get your free Basecamp trial, go here: https://www.basecamp.com/agileThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowLearn more about your ad choices. Visit megaphone.fm/adchoices
Sep 13, 2022 • 22min
#278: Executive Leadership Branding with Bonnie Habyan, X-Caliber Capital
Today we’re going to talk about the importance of executive leadership in branding and marketing of successful companies. To help me discuss this topic, I’d like to welcome Bonnie Habyan, CMO at X-Caliber Capital, and author of The World According to Bess which was just released.RESOURCESThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowLearn more about your ad choices. Visit megaphone.fm/adchoices
Sep 9, 2022 • 29min
#277: How internal change agents drive successful digital transformation, with Adam Chen CMO of The Amenity Collective
Today we’re going to talk about the role of change agents in digital transformation. To help me discuss this topic, I’d like to welcome Adam Chen, Chief Marketing Officer at Amenity Collective.RESOURCESThe Agile Brand podcast website:https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here:https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here:https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A:https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here:https://www.teksystems.com/versionnextnowLearn more about your ad choices. Visit megaphone.fm/adchoices
Sep 6, 2022 • 24min
#276: Using AI to Improve the Customer Experience, with Deon Nicholas, CEO and Co-Founder of Forethought
Today we’re going to talk about using Artificial Intelligence to improve the Customer Experience. To help me discuss this topic, I’d like to welcome Deon Nicholas, Co-Founder and CEO, Forethought, and who previously built products and infrastructure at Facebook, Palantir, Dropbox.RESOURCESThe Agile Brand podcast website:https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here:https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here:https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A:https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here:https://www.teksystems.com/versionnextnowLearn more about your ad choices. Visit megaphone.fm/adchoices
Sep 2, 2022 • 22min
#275: Creating a Winning Product Roadmap to Improve a Company's Innovation Success Rate with Tony Ulwick
Today we’re going to talk about creating a winning product roadmap to improve a company’s innovation success rate. To help me discuss this topic, I’d like to welcome Tony Ulwick, Founder and CEO of Strategyn. RESOURCESThe Agile Brand podcast website:https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here:https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here:https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A:https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here:https://www.teksystems.com/versionnextnowLearn more about your ad choices. Visit megaphone.fm/adchoices
