The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry's trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more.The Agile Brand is hosted by Greg Kihlström, martech and artificial intelligence transformation advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.
Episodes
Mentioned books
Apr 1, 2022 • 37min
#231: Success Outside Your Comfort Zone with David Wood, Focus.ceo
Today we’re going to talk about the value of experimentation and getting outside of your comfort zone, and how this can lead to results both personally and professionally. To help me discuss this topic, I’d like to welcome David Wood, High-Performance Coach and Founder of Focus.ceoLearn more about your ad choices. Visit megaphone.fm/adchoices
Mar 29, 2022 • 29min
#230: Experience Level Agreements with Weston Morris, Unisys
Today we’re going to talk about XLAs - experience level agreements, and how they have an opportunity to transform how IT products and services are delivered and measured. To help me discuss this topic, I’d like to welcome Weston Morris, Director of Global Strategy - Digital Workplace Services, Unisys .Learn more about your ad choices. Visit megaphone.fm/adchoices
Mar 25, 2022 • 23min
#229: Business Growth Through Customer Insights with Darshan Metha, iResearch.com
Today we’re going to talk about the value of customer insights to business growth and how organizations can more easily understand their key audiences. To help me discuss this topic, I’d like to welcome Darshan Mehta, Founder of iResearch.com and ConnectQik.com, and author of the book, “Getting to Aha! Today’s Insights Are Tomorrow’s Facts”.Learn more about your ad choices. Visit megaphone.fm/adchoices
Mar 22, 2022 • 29min
#228: Meaningful Two-Way Customer Relationships, with Matt Gillin, CEO of Relay Network
Today we’re going to talk about the current state of customer engagement, and what organizations can do to improve customer relationships by nurturing meaningful two-way relationships. To help me discuss this topic, I’d like to welcome Matt Gillin, CEO of customer engagement platform Relay Network.Learn more about your ad choices. Visit megaphone.fm/adchoices
Mar 18, 2022 • 26min
#227: Telling the Story of Innovation, with Jon Ebert, John Deere
Today we’re going to talk about the value of storytelling for brands that continue to evolve as the role of technology continues to grow within even the most established of industries. To help me discuss this topic, I’d like to welcome Jon Ebert, Manager, North American Public & Industry Relations at John Deere, a company that was founded in 1837, and continues to evolve and innovate, as its image continues to shift from being an equipment company to the tech company it truly is at heart.Learn more about your ad choices. Visit megaphone.fm/adchoices
Mar 15, 2022 • 27min
#226: Winning over CX skeptics, with Sami Nuwar, Medallia
Today we’re going to talk about CX skeptics and how to win them over to adopting customer-centric thinking in a meaningful way. To help me discuss this topic, I’d like to welcome Sami Nuwar, Customer Experience Advisory at Medallia.Learn more about your ad choices. Visit megaphone.fm/adchoices
Mar 11, 2022 • 25min
#225: Iterating Towards Genius with Mike Zeller, Author of The Genius Within
Today we’re going to talk about iterating towards genius, and how to take steps to determine what you can be truly great at doing. To help me discuss this topic, I’d like to welcome Mike Zeller, author of The Genius Within, Your Natural Pathway to Impact, Fulfillment & Wealth, and recently named one of the top 8 most influential speakers to follow in 2022 by USA Today.Learn more about your ad choices. Visit megaphone.fm/adchoices
Mar 8, 2022 • 27min
#224: CX and The Great Resignation with Patty Soltis, Kinetic Edge Consultants
Today we’re going to talk about the connection between employee experience and CX results, and how The Great Resignation is affecting the customer experience.Learn more about your ad choices. Visit megaphone.fm/adchoices
Mar 4, 2022 • 26min
#223: People, Processes, Technology, & CX with Steven Petruk, CGS
Learn more about your ad choices. Visit megaphone.fm/adchoices
Mar 1, 2022 • 19min
#222: Affiliate Marketing Success with David Hiltner and Cameron Horton, Attribution
Affiliate programs can be a great way for brands to expand their reach, with nearly 80% of brands and 84% of publishers already using some form of affiliate marketing. The benefits are numerous, from low startup and ongoing costs, to targeted traffic and potentially high ROI. Many affiliate marketers struggle to track and pay out their affiliates because there can often be a lot of manual methods to tracking, using things like Excel spreadsheets and the like. I’m going to be talking with David Hiltner, CEO of Attribution, and Cameron Horton, Senior Product Manager at Attribution, who recently launched a new affiliate marketing tool that can help affiliate marketers solve some of these challenges.Learn more about your ad choices. Visit megaphone.fm/adchoices
